Why Apple's Amazing Siri May Herald the End of the iPhone. Modern power moms flock to smartphones | Wireless. Smartphones may have started as productivity tools for top executives, but they're quickly finding their way into the hands and purses of "power moms," a.k.a. the CEO of the household. As smartphones become easier to use and in many ways more useful, more women, including busy moms, are buying them to leverage all kinds of digital applications to stay organized and to connect with their families, friends, and social networks, such as Facebook or Twitter.
They're also using these Internet-enabled devices to get things done like paying the bills, ordering groceries, downloading coupons, and hunting for ideas for the next family vacation. And like their corporate counterparts, these women are hooked. Molly Russell, a mother of four from Salisbury, Md., said you'd have to cut off her right arm to take her BlackBerry Curve away from her.
Russell, 37, may not lead the free world. "I liken it to broadband," she said. Russell said that getting her e-mail on the go is also very important. Moms Love Smartphones. Smartphones Can Be Addictive for Moms This makes moms 18% more likely than overall women to have a smartphone, and smartphone adoption by moms has grown 64% in the last two years.
In addition, 51% of smartphone-owning moms say they are “addicted” to their smartphone, and 46% have taken action as a result of a smartphone ad. Coupons, nearby local deals, and barcode scanning rounding out the top three most appealing features of mobile ads for moms. Cameras Most Important Mobile Features for Moms During the transition to motherhood, the most important features of a mom’s phone change from her address book and text messaging to her camera, up 78% to #1, and video camera, which increased by 167% to #2. Moms Shop ‘Smart’ The report found that 68% of moms use their smartphone while shopping, meaning a mom is 15% more likely to do so than average. Smartphones Dominate Moms’ Media Time Moms are Mobile Power Users Millennial Media: Smartphones Have Biggest Edge in Mobile Ad Awareness. Two Out of Three Moms Now Use Smartphones While Shopping.
The mobile revolution is being shown some motherly love, according to the findings of a new Greystripe study. Based on the findings of the report by the mobiel ad network, Greystripe says better than 66% of moms are plugged into their mobile devices while engaged in the act of shopping. Greystripe collected the data from its expansive network of touch devices during a three-month period from November 16, 2010 to February 15, 2011. And as it turns out, smartphone usage extends far beyond making grocery lists and simple organizational functions. 45% of connected moms use their smartphone to locate stores, while another 36% utilize some form of price comparison app or service. “Smartphones have become the super tool for moms on the go,” said Dane Holewinski, director of marketing with Greystripe.
“The majority of moms with smartphones are using those devices for their day to day tasks especially shopping, making them the ideal target for advertisers.” Digital Buzz » Statistics: The Growth Of Mobile Into 2011. I thought we might kick the week off with a quick video on the growth of mobile into 2011, it’s nothing revolutionary, but you’ll enjoy the statistical round up explaining exactly how big mobile has grown (not that you didn’t already have a pretty good idea!). A few of the key take outs from the video is that over 70% of the worlds population now have a mobile phone, that’s over 5 billion mobile subscribers, and in places like the US, it’s 9 in 10 people. With children now more likely to own a mobile phone than a book, with 85% of kids owning a phone as to 73% having books!
Now that’s a pretty crazy statistic. Apple has sold almost 60 million iPhones world wide, while Google’s Android OS is growing at 886% year on year and now activating over 160,000 devices a day, across 60 devices in over 40 countries. And at that rate, Android will come from behind to over take Apple as the leading smart phone OS in 2011. The video is by Sybase, a SAP mobile intelligence company. Be Sociable, Share! iPhone Users vs. Android Users: Who's Richer, More Polite? Hunch, a personal recommendation service, has surveyed 15,818 of its users to determine the average demographic, personality, and lifestyle of iPhone and Android consumers. So do the stereotypes hold true? Hunch found that iPhone users were, on the whole, more likely to be optimists, extroverts, self-described "high-maintenance" individuals and leaders, and more willing to spend money, while Android users were more likely to be pessimists, introverts, have a preference for saving their money, have pets, and be later adopters.
The survey even probed differences between snack and cereal choices between the two types of users (iPhone users apparently prefer Malbec and Chianti when it comes to wine. Android users opt for Shiraz and Moscato.). Of the users surveyed by Hunch, Android users were more likely to be men, ages 18-34 who lean to the right politically. It's important to note that Hunch's survey does not offer a complete picture of smartphone users.
Apple’s iOS outdoes Android by 116% in Europe. According to a new study by market research firm comScore on Thursday, Apple’s iOS is far outreaching that of Google’s Android. [ad#Google Adsense 300x250 in story]The results of the study show that iOS on Apple’s iPhone, iPod touch, and iPads has a combined installed base of 28.9 million users. Android’s user base is at 13.4 million users. That number includes phones and connected media devices like the Samsung Galaxy Tab. That gives Apple a 12.4 percent share of the market and a 116 percent lead over its Android counterpart. Google has 5.7 percent share of the market. A study of iPad owners in Europe shows that ownership extends beyond the iPhone. Smartphone users of every major brand are represented among those that also own an iPad, according to the study.
ComScore’s study of the U.S. showed that Apple’s iOS has a 59 percent lead over Google’s Android in that market as well. The truth about Android vs. iPhone market share. There is an endless stream of reports coming out these days about how Android stacks up against the iPhone. The problem is, most of them are flawed. [ad#Google Adsense 300x250 in story]Here is the first giant flaw — you may have noticed in the headline of this story. You cannot compare Android to an iPhone. That’s comparing an operating system to a hardware device. There is no compelling argument that anyone can give that says that comparing an operating system to a hardware device makes sense. We don’t see reports of Windows 7 being compared to a Dell computer and then making assumptions about market share based on their sales. That would be like comparing one model of Mercedes against all cars that GM makes and saying the Mercedes is losing.
You can’t have it both ways. There are currently six manufacturers — Dell, HTC, Kyocera, LG, Motorola, and Samsung — making 42 smartphones using the Android operating system. So how does the iPhone stack up against one of these phones? Apple’s iOS clobbering Android. We often hear about how Google’s Android operating system is outperforming Apple’s iOS, but a new report on Tuesday sheds new light on all those numbers. [ad#Google Adsense 300x250 in story]According to research from comScore, if you factor in all of the devices that use iOS including iPhones, iPads and iPod touches, Apple reached 37.9 million people.
Android, according to the data reached 23.8 million on phones and tablets, according to WSJ.com. “The finding is incredible because it shows that Android being the most popular smartphone is not the whole story,” said Mark Donovan, the senior vice president of mobile at comScore. “Publishers, developers and advertisers are trying to understand how to reach audiences, and the study shows that users are using a range of devices.” The study, which polled more than 30,000 users in the U.S., that 56.1 percent of iPad owners are men and 49.4 percent of those users make more than $100,000.