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This article is excerpted from "Taking Data Quality to the Enterprise through Data Governance," a report published in April 2006 by The Data Warehousing Institute (TDWI). To download the complete report, visit: www.tdwi.org/research. When making a case for a data quality initiative or project, organizations cite both liability and leverage. They need to reduce costs by alleviating the liabilities of poor-quality data or they want to increase revenue by leveraging the benefits of high-quality data. Either way, the case can be compelling, such that most organizations claim a return on investments (ROI) in data quality.