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Apple SIM and the death of the SIM card. Let’s not delude ourselves here: Apple’s iPad event was spectacularly dull.

Apple SIM and the death of the SIM card

You just know it’s going to be anticlimactic when Craig Federighi forces us to sit through 30-plus minutes of iOS and OS X news before Tim Cook was allowed to unveil the — big surprise — thinner and lighter iPad Air 2, and the sniveling footnote that is the iPad Mini 3. In fact, there is one interesting feature of the new iPads — but it was relegated to a page on the Apple website, rather than shown off on-stage. It’s called the Apple SIM, and it’s the death knell of the humble — if rather annoying — SIM card.

Apple has always had it in for the SIM card. AT&T Confirms Apple SIM Gets Locked to Its Network, but Says Switching Carriers Still Easy. One of the big changes with the latest iPad was the arrival of the Apple SIM, which lets customers buy an iPad and then choose with which carrier they want to use it.

AT&T Confirms Apple SIM Gets Locked to Its Network, but Says Switching Carriers Still Easy

Though not mentioned onstage, the Apple SIM was quickly highlighted as a big shift. It suggested to some the possibility of an exciting new future in which customers paying full price for their device could effortlessly hop from network to network whenever they want. The picture gets a little less rosy when you consider that Verizon requires a separate SIM. The idea of easily switching back and forth among carriers took another hit when it became clear that AT&T was participating in the Apple SIM but is choosing to lock that SIM to the network once a customer uses it on AT&T. Pressy. Does Pressy work with an iPhone or Windows phone, or only Android?


At the moment (and in the foreseeable future) Pressy is only available for Android phones. Sorry iPhone and Windows phone users... Can I play music, use the speaker or talkon my phone when Pressy is plugged in? Yes, the phone will act completely normal when Pressy is plugged in, making phone calls and listening to music will work as usual.

Will Pressy fit my case? Yes. Do I need to wake and/or unlock myphone before I can use Pressy?


"Appli mobiles", la nouvelle priorité digitale des annonceurs, Médias. Les applications mobiles se positionnent aujourd'hui comme la deuxième grande priorité d’investissement digital des entreprises derrière le site web, révèlent Harris interactive et Azetone dans leur enquête sur les enjeux du marketing mobile pour les entreprises françaises.

"Appli mobiles", la nouvelle priorité digitale des annonceurs, Médias

Les fameuses "appli mobiles" sont au cœur de la stratégie des entreprises. Le spécialiste des études de marché, Harris interactive, et Azetone, l'éditeur de la plate-forme AppMarketing Suite, ont dévoilé mardi les résultats de leur enquête B2B sur le marketing mobile. Réalisée entre avril et mai 2014 auprès de plus de 220 professionnels, cette enquête (*) "démontre la place prépondérante que le mobile est en train de prendre dans les stratégies marketing des entreprises," explique Aurélie Gibiat, directrice Media et Technologies chez Harris interactive.

Deuxième constat : les investissements mobiles sont porteurs. Infographie Etude Les enjeux du marketing mobile pour les entrepris... Anti-Social Network Helps You Avoid People You Don't Want To See. There is no shortage of social media apps out there that will loudly broadcast to everyone where you are at every second of the day.

Rarer is the app that exists to obfuscate you. This, though, is the goal of Cloak, a new app that wants to keep other people from being able to find you. Characterizing itself as an "anti-social network," Cloak came about after programmer Brian Moore moved to New York and just kept on stumbling into his ex-girlfriend. In fact, Moore ran into his former inamorata four times in six months, a number he thought defied probability in the 300-square-mile metropolis. It was awkward. Talking it over with his friend and former Buzzfeed creative director Chris Baker, Moore decided to create an app that could connect to Foursquare and Instagram and scan the locations of friends and acquaintances, compare that to a user's GPS location, and put up an invisible geofence around them.

"Testing the app was pretty easy to do in New York City," Moore jokes. Google’s iron grip on Android: Controlling open source by any means necessary. Six years ago, in November 2007, the Android Open Source Project (AOSP) was announced.

Google’s iron grip on Android: Controlling open source by any means necessary

The original iPhone came out just a few months earlier, capturing people's imaginations and ushering in the modern smartphone era. While Google was an app partner for the original iPhone, it could see what a future of unchecked iPhone competition would be like. Vic Gundotra, recalling Andy Rubin's initial pitch for Android, stated: He argued that if Google did not act, we faced a Draconian future, a future where one man, one company, one device, one carrier would be our only choice. Google was terrified that Apple would end up ruling the mobile space. In that era, Google had nothing, so any adoption—any shred of market share—was welcome. Today, things are a little different. As we've seen with the struggles of Windows Phone and Blackberry 10, app selection is everything in the mobile market, and Android's massive install base means it has a ton of apps.