Social Media Policy Resource Guide for Higher Ed. When developing a social media policy, it is important to remember the nature of “social media” as a web platform.
By creating an official presence for your college or university on a social media platform, you are immediately opening a dialogue with your audience. With every post you make, you’re engaging in a conversation that may have different rules and regulations than your existing communications policy. The Social University. Sign In. 6 Best Practices for Universities Embracing Social Media. The Digital Marketing Series is supported by HubSpot, an inbound marketing software company based in Cambridge, Mass., that makes a full platform of marketing software, including social media management tools.
For universities, deciding to use social media is a no-brainer. The 18- to 24-year-old college student demographic is all over the social web, and its younger counterpart (the high school crowd) is equally immersed.