Social Media The Five Year Forecast. The distinction between traditional and innovative marketing will become significantly more pronounced as the socially driven online communities continue to gain momentum, according to a Forrester Research report released today.
"The Future of the Social Web," by Jeremiah Owyang, a Forrester senior analyst, examines the monumental changes that have shaped -- and will continue to impact -- how consumers engage with each other. That engagement, Owyang writes, will affect the way each company reaches its customers -- and more important, their influencers. Kai Turner is head of Information Architecture at Agency.com – London.
You can follow him on Twitter. When businesses open an account on Twitter, they must consider the right “Brand Voice.”