CHIFFRES CLES. Internet et réseaux sociaux. 4 Tips for Converting Social Media Leads. Are you finding your social media efforts aren’t generating enough leads?
Do the ones that come through “die on the vine”? This article will tell you why and what to do about it. To fix the lead problem, you need to be able to easily identify where your “system” is breaking. There’s only one place to look for holes in your lead generation efforts: your sales funnel. I faced this exact challenge and found that it wasn’t my strategies that weren’t delivering—it was the sales process that social media leads were being put through. Do you need a different sales process for your social media campaign? Here are 4 tips to help you convert your leads. #1: Identify Traditional Online Leads Consider the type of leads you have coming in from traditional channels and where they’re coming from. However, what is similar in all of these? #2: Identify Social Media Leads Consider the type of leads that are coming from social media outlets. What’s different? #4: Identify Where You’re Losing Social Media Leads. E-réputation. Social Media Monitoring and Engagement – Radian6.
Home « Synthesio Synthesio. [Infographie] Google+ VS Facebook, le match ! How to convince your boss to use social media. How many of you have this experience: Arriving to work in the morning and presenting to your boss a new and strategic social media campaign?
YOU- Good morning sir, I have the big idea for a new Social media campaign! BOSS- Social, what? YOU- Yeah, social media, our target audience lives there! The ability to target is amazing, we can engage with customers, easily and share content directly with the people who buy our products. Plus, it’s cool. BOSS- Sorry, but we are a company not a rock band. YOU- Mmmm. BOSS- Please, get back to work! How to convince your boss to use social media What about starting your pitch with some interesting facts and figures by using the AIDA (Attention, Interest, Desire and Action) model to get his ATTENTION. . - 78% of consumers trust peer recommendations, only 14% trust advertisements (Nielsen). - In 60 seconds, 695,000 status updates, 79,364 wall posts and 510,040 comments are published on Social Networking site Facebook (go-gulf.com 2011) What do you think now?
L’avenir de Google+ se dévoile. Voilà presque un mois que Google a lancé sa plateforme sociale Google+ : Google lance sa plateforme sociale unifiée Google+.
Beaucoup d’agitation et de spéculations autour de cette nouvelle plateforme qui a fait grand bruit. Il faut dire que le programme de déploiement par invitation a généré beaucoup d’attente et de frustration. Visiblement tout ceci devrait rentrer dans l’ordre, car le service serait accessible librement à partir du 1er août (à confirmer). Je pense ne pas me tromper en disant que Google a réussi son pari, car Google+ a connu une croissance spectaculaire : Nous en savons maintenant un peu plus sur l’audience de Google+ avec plus de 20 millions d’utilisateurs, chiffres confirmés par Google et d’autres instituts sérieux comme comsCore : Google+ Off to a Fast Start with 20 Million Visitors in 21 Days.