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Social Lab
I wrote then that Demand Media operates based on a simple formula for success on the Web: create a ton of niche, mostly uninspired content targeted to search engines, then make it viral through social software and make lots of money through ads. Demand Media has been heavily funded to carry out that mission, to the tune of $355 million.
Content Farms: Why Media, Blogs & Google Should Be Worried
The End Of Hand Crafted Content
Old media frets over blogs and aggregators that summarize content and link back to the original source.



