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I've been writing a lot about so-called 'content farms' in recent months - companies like Demand Media and Answers.com which create thousands of pieces of content per day and are making a big impact on the Web. Both of those two companies are now firmly inside the top 20 Web properties in the U.S. , on a par with the likes of Apple and AOL. Big media, blogs and Google are all beginning to take notice.
Old media loves nothing quite so much as writing about their own impending death. And we always enjoy adding our own two cents – the AP not knowing what YouTube is , the NYTimes guys reading TechCrunch every day , etc. Speaking broadly, I like what Reuters , Rupert Murdoch and Eric Schmidt are saying: the industry is in crisis, and the daring innovators will prevail. Personally, I still think the best way forward for the best journalists, if not the brands they currently work for, is to leave those brands and do their own thing . But as one of the innovators in the last go round, I think there’s a much bigger problem lurking on the horizon than a bunch of blogs and aggregators disrupting old media business models that needed disrupting anyway.
