Le “Multi-canal” - Un phénomène majeur en croissance. Multichannel accounts for 43% of Argos sales. Argos is showing other multichannel retailers how it's done, with its multichannel sales reaching £1.9bn in the last financial year.
According to the company's results (pdf), multichannel accounted for 43% of Argos' sales, and justifies the company's investment in services such as reserve and collect. What is Argos doing to drive sales across channels?