Metrics
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I watched an online presentation this week by Jason Falls – he’s founder of Social Media Explorer if you wanted to check him out - it’s relatively basic stuff but he gave some great pointers about the different ways to measure social media and how goal setting is the first key to success.
5 Ways To Set Goals & Measure Social Media Marketing Success > S
Copywriting For Social Media
One of my big regrets in my time in the advertising agency world is that I never seemed to have enough time to figure out a good way to talk to the creatives at my former agency about social media. My door was always open, but I was covered up with projects, as were they. So when it came time to look at the social media concepts for our clients, most of the eyes looked my way.