RAPID Loyalty Measurement. Business Over Broadway : 4 Ways to Optimize Your Customer Survey [INFOGRAPHIC] Companies, in support of their customer experience management (CEM) programs, rely heavily on the use of customer surveys as a means of collecting customer feedback. An optimal customer survey maximizes the value of the survey to both the businesses who use them and their customers who take them. Specifically, businesses need customer surveys that provide reliable, valid and useful information to help run the business more effectively. Customers need surveys that let them give quick, yet meaningful feedback about their experiences. Starbucks runs mobile coupon loyalty program - Mobile Marketer - Database/CRM. By Dan Butcher April 22, 2009 A Starbucks 2D bar code mobile coupon delivered by Codilink Starbucks Coffee Co. is running a loyalty program based on 2D bar-code coupons deployed via SMS.
