Deloitte US sur Twitter : "How important is #socialbusiness to your organization? #SocBizStudy... Moving beyond marketing: Generating social business value across the enterprise. Executive Summary This year’s MIT Sloan Management Review and Deloitte1 global survey found clear evidence that companies across industries are creating value with social business.
A key finding is that social business value is a function of what we call social business maturity — the breadth and sophistication of its initiatives. In this year’s report, we detail the drivers of that maturity and how companies are using social business to transform their organizations and reap greater gains from their social business efforts. Moving beyond marketing: Generating social business value across the enterprise. Risk Angles: Five Questions on Social Business. Social business opens the door to drastically different, potentially disruptive ways to engage with, learn from and collaborate with customers, suppliers, employees, and even the general public.
In fact, in the 2013 Social Business Global Executive Study and Research Project¹, a clear majority of respondents said social business has the opportunity to fundamentally change the way their organizations work. What surveys can’t reveal is whether the impact of social business on these organizations will be positive or negative.
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