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What is Branding? - Define Branding. Positioning - Small Business Encyclopedia. Definition: How you differentiate your product or service from that of your competitors and then determine which market niche to fill . Positioning helps establish your product's or service's identity within the eyes of the purchaser. A company's positioning strategy is affected by a number of variables related to customers' motivations and requirements, as well as by its competitors' actions.

Before you position your product or service, you should answer the following strategic questions about your market and your products or services: What's your customer really buying from you? Remember that McDonald's isn't just selling burgers and fries. It sells fast food that tastes the same, no matter when or where it's ordered, in an environment that's clean and friendly to families.How's your product or service different from those of your competitors?

Remember, the right image packs a powerful marketing punch. Create a positioning statement for your company. Forbes Welcome. Forbes Welcome. Creating a Sales Process: The Ultimate Guide | HubSpot. What Is a Sales Process? Everything You Need To Know What Is a Sales Process? Part 1 Building a repeatable, scalable sales process is tough. There's no shortage of diagrams, methodologies, or experts with opinions on exactly how you should be doing things.

If you're looking for more comprehensive information, take this free on-demand sales training course or download this sales process cheat sheet. “Sales process” most often refers to a repeatable set of steps your sales team takes with a prospect to move them from early stage to a closed customer. Prospect The process of sourcing new early stage leads to begin a sales process with. Connect Initiating contact with those early stage leads to gather information and judge their worthiness for moving forward. Research Learning more about a prospect and their company as they progress through the sales process can help sales reps offer a more tailored experience, and improve the likelihood a deal will close. Present Close Sales Process Vs. Software About. Bootstrapping - Small Business Encyclopedia. Definition: To finance your company's startup and growth with the assistance of or input from others .

Anyone who's started a business on a shoestring is adept at bootstrapping, or stretching resources--both financial and otherwise--as far as they can. But bootstrapping isn't limited to the startup state. It's a valid way for business owners to treat valuable resources at any stage of their business' growth. Bootstrapping is one of most effective and inexpensive ways to ensure a business' positive cash flow. Bootstrapping means less money has to be borrowed and interest costs are reduced. Looking for ways to bootstrap your business? Trade credit is one way to maximize your financial resources for the short term. But using trade credit on a continual basis is not a long-term solution. Depending on the terms available from your suppliers, the cost of trade credit can be quite high. Factoring is another way to stretch your money. 1. Keep a close watch on operating expenses. About. The fact that the potential audience had no say in this decision stuck uncomfortably in my brain.

I thought: “What if people could go to a site and pledge to buy tickets for a show? And if enough money was pledged they would be charged and the show would happen. If not, it wouldn't.” I loved the idea, but I was focused on making music, not starting an internet company. Yet slowly over the next few years I started to work on the idea more and more. In the spring of 2005 I moved back home to NYC, knowing it would be much more possible there.

Once back in New York, I started to try and tackle the next steps: Who could build the website? In the fall of 2005, I met Yancey Strickler, and we became fast friends. About a year later, I was introduced to Charles Adler, through an old friend. But none of us could code. In the summer of 2008 things finally started to move again. Finally, on April 28, 2009, we launched Kickstarter to the public. Perry Chen. Forbes Welcome. Debt vs. Equity -- Advantages and Disadvantages. In order to expand, it's necessary for business owners to tap financial resources. Business owners can utilize a variety of financing resources, initially broken into two categories, debt and equity. "Debt" involves borrowing money to be repaid, plus interest, while "equity" involves raising money by selling interests in the company. Essentially you will have to decide whether you want to pay back a loan or give shareholders stock in your company.

The following table discusses the advantages and disadvantages of debt financing as compared to equity financing. Advantages of Debt Compared to Equity Because the lender does not have a claim to equity in the business, debt does not dilute the owner's ownership interest in the company.A lender is entitled only to repayment of the agreed-upon principal of the loan plus interest, and has no direct claim on future profits of the business. Disadvantages of Debt Compared to Equity Getting Legal Advice About Business Financing. Business - Bank-Term Loans. What it is: Term loans are the standard commercial loan, often used to pay for a major investment in the business or an acquisition.

The loans often have fixed interest rates, with monthly or quarterly repayment schedules and a set maturity date. Bankers tend to classify term loans into two categories: intermediate- and long-term loans. Intermediate-term loans usually run less than three years, and are generally repaid in monthly installments (sometimes with balloon payments) from a business's cash flow. Long-term loans can run for as long as 10 or 20 years and include additional requirements such as collateral and limits on the amount of additional financial commitments the business may take on. Upside: Term loans are often the best option for established small businesses. If your financial statements are sound and you're willing to make a substantial down payment, you can receive financing with minimal monthly payments and total loan costs.

Related: Why Business Loans Are Up for Grabs. How to Raise Money for Your Business. Whether you've been in business one week or five years, an infusion of money is always welcome. But what type of fundraising is best for your business? There are so many factors to consider -- from the stage of your business to how much it'll cost to get the money -- that just choosing a path to raise money can be overwhelming. To help you start navigating your way around different fundraising ideas, we've compiled mini-guides that cover the basic information on many various financial sources. Read through our guides to learn the basics, brainstorm on ideas and then start raising funds. The Basics of Startup Financing Ideas on how to get your business off the ground with cash from several startup sources. The Fundamentals of Leasing Business Equipment Equipment leasing can help you grow your business when you are short on cash. A Guide to Community Development Financial Institutions A Simple Guide to Microloans Need a little cash to grow?

The Ins and Outs of Asset-Based Loans Need cash fast? The Art of Startup Finance. View Full Transcript Why should you care about startup finance? “I’m the visionary,” you might say. “I don’t want to get bogged down in financial reports. That’s what bean counters are for.” I spent most of my career as an entrepreneur in Silicon Valley starting up a series of software companies. If you're an entrepreneur, you've got to be more than just a visionary. The Seven Startup Metrics You Must Track. By David Ehrenberg Not spending enough time gauging your business’s progress can be just as harmful as wasting your time with needless emails or Excel sheets.

You may be so focused on getting your business to the next level, chasing funding and finding the right talent, that you are ignoring developing metrics to monitor your success. But without strategic planning, you’re lost. And you can’t plan if you have no frame of reference for where you are. I’ve found that these seven metrics (which roll up into three top-level categories: sales metrics, customer metrics, and finance metrics) are good starting points.

Sales Metrics: Creating a Growth Engine Revenue Run Rate. ARPU (Average Revenue Per User). Customer Metrics: Building Traction CAC (Custom Acquisition Cost). Churn Rate. (There are a wealth of other customer metrics that feed into these high level ones: How long on average do your customers stick with you? Financial Management Metrics: Cash Flow Burn Rate. Operation Efficiency. Why Bootstrapping Is Just As Over-Rated As Raising Venture Capital | TechCrunch. Editor’s note: Contributor Ashkan Karbasfrooshan is the founder and CEO of WatchMojo. Follow him @ashkan. Entrepreneurship requires balancing unbridled optimism with delusional foolishness. Most entrepreneurs are mocked and misunderstood until they are wildly successful, at which point the chorus changes from “good luck with that ‘business’, pal” to “I always believed in ya, buddy!” Master of your Domain There is an undeniable appeal to the notion of bootsrapping your company to success without venture capital.

Yes, Mo Money = Mo Problems, but Money = Lifeline Throwing money at problems is usually a short term fix. But with no safety net (let alone a warchest) on your balance sheet, you can’t really pivot if your business is hitting a wall. Mind you, we only hear about the wildly successful pivots such as Groupon, not about the hundreds of pivots that fail. Give equity to grow equity Meet the Board: Your More Objective Bad Cop Psychological Price Floor The Perception Problem: Red flag? Is Bootstrapping Right For You? How to Decide. 5 Real World Examples of Forecasting a New Product. “How do I forecast a new product, with no real data to call on?” You ask. I’ve dealt with this a lot through the years. It began several decades ago when I had the job of forecasting new products for high-tech companies that were clients of the consulting firm I was with. It continued as I did business plan consulting for more than a decade, back in the 1980s and 1990s.

Now I get it as questions my readers and it’s my favorite question. To this day my answer hasn’t changed. First, it comes with the territory. Second, the real goal of forecasting a new product isn’t the accuracy of a fortuneteller or a crystal ball. Focus on capacity. So the key, in all of these five cases, is connecting the dots. Forbes Welcome. A History of Business Ethics - Resources - Business Ethics - Focus Areas - Markkula Center for Applied Ethics - Santa Clara University. Incorporate in Florida | Business License, LLC, Incorporation. Forming a Corporation in Florida When you decide that it's the right time to incorporate in Florida, your business will need to submit the proper documents to the state of Florida.

Whether you plan to establish a for-profit or nonprofit business, Florida incorporation requires numerous documents, including your articles of incorporation. Sole proprietors and entrepreneurs who wish to make incorporation in Florida as easy and painless as possible can rely on to complete the necessary steps for them. ensures that forms are filled out properly and that fees are submitted to the right government office. Using a Florida Incorporation Service Using a Florida incorporation service allows you concentrate on creating and running your business instead of worrying about bureaucratic paperwork. Entrepreneurs have enough to focus on with launching their businesses, rather than focusing on administrative requirements put in place by state and federal governments. Sole Proprietorship - Small Business Encyclopedia. Definition: A business that legally has no separate existence from its owner. Income and losses are taxed on the individual's personal income tax return. .

The sole proprietorship is the simplest business form under which one can operate a business. The sole proprietorship is not a legal entity. It simply refers to a person who owns the business and is personally responsible for its debts. A sole proprietorship can operate under the name of its owner or it can do business under a fictitious name, such as Nancy's Nail Salon. The fictitious name is simply a trade name--it does not create a legal entity separate from the sole proprietor owner.

The sole proprietorship is a popular business form due to its simplicity, ease of setup, and nominal cost. The owner of a sole proprietorship typically signs contracts in his or her own name, because the sole proprietorship has no separate identity under the law. As a sole proprietor, you must also file a Schedule SE with Form 1040. What is the difference between a general partnership and a limited partnership? Need Professional Help? Talk to a Business Law attorney. Please answer a few questions to help us match you with attorneys in your area.

Case Details Contact Info show all options What is the difference between a general partnership and a limited partnership? CALCULATE Settlement CONNECT with Attorneys Questions: Answer: 8. Usually, when you hear the term "partnership," it refers to a general partnership -- that is, one where all partners participate to some extent in the day-to-day management of the business. While limited partnerships have at least one general partner who controls the company's day-to-day operations and is personally liable for business debts, they also have passive partners called limited partners. In return for giving up management power, a limited partner's personal liability is capped at the amount of his or her investment. Doing business as a limited partnership can be at least as costly and complicated as doing business as a corporation. Talk to a Lawyer How It Works. Businessmodelgeneration preview. The Ethical Challenges Facing Entrepreneurs.

The life of an entrepreneur is filled with temptations to do wrong. In several decades as a business-ethics professor in Silicon Valley, I’ve spent countless hours talking to entrepreneurs who live under constant pressure to stretch the truth, manipulate their financial accounts, flout the law and otherwise engage in unethical behavior. There are unavoidable ethical dilemmas in every profession and industry, of course, but the dilemmas entrepreneurs face are more formidable and more difficult to manage. Some entrepreneurs stay the ethical course. But they seem at times to be the exceptions. At my current job, heading the Markkula Center for Applied Ethics at Santa Clara University, we recently asked a panel of Silicon Valley entrepreneurs and venture capitalists to identify the greatest pressures and temptations they have faced, and where entrepreneurs most frequently fail the test.

Should you play the game at all? Who owns the intellectual property? Who is really on the team? Prof. The Different Types of Business Plans. How to Write a Business Plan. Competitive Analysis - Small Business Encyclopedia. Business Model versus Business Plan | Steve Blank. Business Plan vs Business Model Canvas. What is Customer Development? How The Most Creative People In Business Generate New Ideas. Five Steps To Business Creativity. The Lean Startup | The Movement That Is Transforming How New Products Are Built And Launched. Why the Lean Start-Up Changes Everything. Business model canvas poster. Business Model Canvas: A Simple Tool For Designing Innovative Business Models. The 20 Minute Business Plan: Business Model Canvas Made Easy. Six Rules for Effective Forecasting. Debt Financing For Your Startup Company.

Choose Your Business Structure. How--and Why--to Incorporate Your Business - How to Write a Business Plan. How to Encourage More Creative Thinking. The 7 Traits of Successful Entrepreneurs. 6 Stories of Super Successes Who Overcame Failure. Forbes Welcome. 7 Habits That Make Great Opportunities Happen. Who Is An Entrepreneur? Entrepreneurship: Characteristics,Importance, Types, and Functions of Entrepreneurship. Importance of Entrepreneurship Education. 15 Experts On What It Means to Be an Entrepreneur. Forbes Welcome.