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Engagement Analytics

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Beyond the Pageview: Measure website engagement (Theory) There’s a variety of definitions of website engagement out there – hey, I’ve even shared my own in a previous post – but on one thing, they all agree: engagement is tricky to measure.

Beyond the Pageview: Measure website engagement (Theory)

So I decided to tackle this thorny topic, and see if I can’t shed some light on how to understand and track your website’s engagement yourself. In Part 1 of this mini-series, I’ll deal with the theory – we’ll get familiar with the basic elements that make up engagement. In Part 2, we’re going to get into the practical side of measuring engagement, starting with a free Engagement Tracking report template, and then sharing a selection of tools for measuring these elements that I’ve found particularly useful in the past.

Official Website. Master List (A Wiki of Social Media Monitoring Solutions) Solutions de tracking. Social media metrics that matter. A recent SmartBrief on Social Media poll asked the question: What is the most important metric to track in social media?

Social media metrics that matter

The results found that "virality" and "sentiment" predominated, not ROI. Virality (the reach of your brand and how much your message is spread), 35%Sentiment (positive, negative or indifferent consumer reaction), 32% Financials (the effect social media has on your bottom line), 20%Volume (number of comments, blog posts, tweets, links, etc. about your brand), 11%Other, 2% There's a lot of talk these days about measuring social media. (I'm reading an article right now on tracking your Twitter ROI) I've even suggested that the "warm and fuzzy, touchy-feely" days of social media are over.

The CEO wants to know the ROI of SMM! One of favorite songs from years past, Matters of the Heart, comes from singer/songwriter Bob Bennett. On last week's edition of User Friendly Thinking radio, we interviewed Michael Brito. You might suggest that Robert is taking this too lightly. Products: Google Browser. Use this free Java application to explore the connections between related websites.

Products: Google Browser

Try it now! Enter keywords or a URL, and click 'Graph it! ' See Getting Started below for more details. Getting Started Make sure you have the latest version of java, at least Java 1.5 Type in your search keywords or a URL, and press "Graph It! " Sample Searches: Google Local Lures Small Businesses With Their Own Web Dashboard. Google wants more small businesses to claim their listing profiles on Google Local (which is basically listings that pop up in Google Maps and local search results).

Google Local Lures Small Businesses With Their Own Web Dashboard

To entice them, starting tomorrow it will give local businesses in the real world with physical addresses a free dashboard akin to what Websites get for free with Google Analytics (see screenshot above). Except that it will show stats such as how many times their business comes up as a search result, how often people click through, as well as how many times people generate driving directions to their business son Google Maps and where those people come from. In return, all they need to do is claim and verify their listings at the Google Local Businesss Center.

It takes about as much time as setting up a new email account, maybe a little more. Google gets clean data (and, thus, better results), businesses get free analytics and an opportunity to train Google’s search engine. 55 Best Ways To Track Your Website Daily Traffic. Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.

55 Best Ways To Track Your Website Daily Traffic

Historically, web analytics has referred to on-site visitor measurement. However in recent years this has blurred, mainly because vendors are producing tools that span both categories. It’s not a easy job to find a best, or i must say the perfect analytic tool for your website. However, there are quite a few resources around the web. Still, it’s quite a complex task to identify which one is the best. You may be interested in the following related articles as well. Feel free to join us and you are always welcome to share your thoughts that our readers may find helpful. Don’t forget to and follow us on Twitter — for recent updates. Web Analytics Demystified. Web Analytics Demystified approaches web analytics and optimization consulting like no one else.

Web Analytics Demystified

Our firm is staffed entirely by experts — we don't have "entry level staff", junior analyst, account managers, or annoying sales people. What's more, we don't sell "hours" or "time and materials" engagements — we sell 100% client satisfaction. If you're not happy with our work for any reason we will keep working until you are. 7 tools to monitor your competitors’ traffic. TweetTweet “Heavy Traffic” by Masakazu “Matto” Matsumoto on Flickr Just how accurate are Alexa, Compete, Quantcast & the others?

7 tools to monitor your competitors’ traffic

This is part of our ongoing series on website optimization and traffic analysis. Guest post by Sam CrockerSEOmoz Today we’re going to examine a number of tools and resources for getting insights into competitors’ traffic data. We’ve had clients asking us for a better view of overall market size and what kind of traffic their competitors are getting, since it can be tricky to find meaningful predictive data even when you know who your competitors are or should be. It is worth pointing out that a number of these services suggest they can provide better data if you claim the sites by entering your ownership credentials. How to measure visitor engagement, redux. Back in December of last year when I first posted on measuring visitor engagement, I hardly imagined how much interest the topic would generate.

How to measure visitor engagement, redux

Shortly after the first post, I commented that my definition of engagement was as follows: Engagement is an estimate of the degree and depth of visitor interaction on the site against a clearly defined set of goals. I then went and wrote over a dozen posts, publishing feedback from some incredibly bright people and demonstrating the utility of a well-defined measure for engagement. Since that time, however, some have questioned the value of such a metric and thusly prompted me to update and publish the following calculation for visitor engagement: I presented this calculation to a completely full room last week at Emetrics but wanted to provide an update to all my patient readers who were not able to make the event.

I believe this metric is exactly that. The Web Analytics Demystified Visitor Engagement Calculation. 10 Ways How To Track Site Traffic, Popularity, Statistics. I know from myself people are obsessed with traffic, statistics, looking at other sites – tracking their stats and so on.

10 Ways How To Track Site Traffic, Popularity, Statistics

And if there is enough demand, of course there are sites to satisfy You. I wanted to put those sites and tools in one list together, because at least for me this field was really unclear – I didn’t know what means Google Pagerank, Alexa, Compete, Technorati rankings and I could continue so on. Tracking the trackers: Introduction to cookies and web tracking.

Read our guide below and then find out more about individual trackers on our Tracking the Trackers pages: What are cookies?

Tracking the trackers: Introduction to cookies and web tracking

Cookies are small bits of text that are downloaded to your browser as you surf the web. Their purpose is to carry bits of useful information about your interaction with the website that sets them. Contrary to a common belief, cookies do not contain software programs, so cannot install anything on a computer. Cookies generally do not contain any information that would identify a person. If you use a different computer, open a new web browser or delete your cookies, the website will treat you as if you have arrived for the first time (and a new cookie will be set). Analytics Toolbox: 50+ Ways to Track Website Traffic. From analyzing your RSS feed to counting page views to visual representations of where your visitors are clicking, there is no shortage of companies looking to help you better understand your web site’s traffic.

In our latest “toolbox” installment, we analyze (pun intended) the wide variety of applications and tools available for keeping tabs on how your sites, feeds, blogs, emails, or even your intranet is performing. As with our other toolbox articles, we encourage you to add other applicable links in the comments area. Web Traffic Visualization Visualization tools use a variety of methods to show you where users are clicking on the individual pages of your Web site to help you make design adjustments that emphasize the right links and content. ClickTracks - Enterprise analytics software, shows visitor navigation directly on your site’s pages.