Top Sustainable Fashion Brands - Greenhouse. Let’s admit it, most of us are slaves to fast fashion. We buy clothes to look good and feel good, but how often can we say we shop with a clear conscious? We know what you’re thinking – ethical fashion is boring, drab and frankly a bit behind the times. But oh how those times are changing. Ladies like the ethical powerhouse Livia Firth are working tirelessly to ensure that sustainability is making a rapid move into the mainstream.
Below are a few of the brands we love who are making sustainability core to their business at every level: People Tree People Tree have been doing fashion differently for the past 20 years and are now recognised as a pioneers in Fairtrade and environmentally sustainable fashion. Patagonia We love Patagonia’s honesty. Reformation Using either sustainable materials, repurposed vintage clothing or rescued dead stock fabic, Reformation create beautiful dresses that are loved by fashion types across the globe.
How can more companies make the switch? How PETA Won the Angora Debate and What It Means for Fashion | Intelligence | BoF. NEW YORK, United States — In the spring of 2016, a group of top-tier fashion executives convened in midtown Manhattan for a closed-door meeting. The conversation centred on the treatment of animals and the ethics policies they had in place. It was clear that many brands felt more pressure than ever to cooperate with the People for the Ethical Treatment of Animals — the international non-profit organisation widely known as PETA.
“Look at what PETA did to angora,” one executive said. “They virtually wiped it out.” Indeed, in 2013, PETA took on the trade in angora rabbit fur in what proved to be one of its most successful campaigns, releasing a video of a rabbit in China — the world's top producer of angora wool — being tortured and mutilated, its fur hand-plucked from its body. In the months after the video was released, more than 100 major brands suspended their use of angora rabbit wool, according to PETA, including Calvin Klein, Gap, H&M, Ralph Lauren, Topshop, Uniqlo and Zara. Copenhagen Fashion Week Spotlights Sustainability. Copenhagen Fashion Week, which began Wednesday and runs through Friday, is giving sustainability some good play. The event held in the wake of the Copenhagen Fashion Summit, which drew 1,250 industry delegates last May, had sustainable label Fonnesbech on its first day — Crown Princess Mary of Denmark sat front row at the Fonnesbech display — and two Swedish brands with a sustainability perspective on day two: House of Dagmar and Uniforms For The Dedicated, two newcomers to the Copenhagen calendar.
“The vision is the gap that Copenhagen could fill: to take the position as the sustainability destination and bring together the brands from all over the world who want to work on sustainability,” said Eva Kruse, chief executive officer of Copenhagen Fashion Week, noting that she would like H&M to reveal its Conscious Collection during Copenhagen Fashion Week, as well as draw such players as Stella McCartney and Prada, who both have an ethical point of view in terms of production.
Seed to Stitch: Sustainability In Indian Fashion | Verve Magazine - India's premier luxury lifestyle women's magazine. Fashion Last year, handlooms witnessed a great revival both on and off ramps and became a major talking point in the Indian fashion industry. The government’s efforts to make Benarasi weaves the fabric of the year contributed to a growing consciousness too. Ecological practices have been steering the fashion industry towards a greener environment.
And while one-off initiatives are a boost, there are some designers who are shaking things up at the very core by opting for the sustainable route right at the onset of their careers, tirelessly narrowing the gap between grassroots and glamour. Determined trendsetters Designers Mia Morikawa and Shani Himanshu of 11.11 / eleven eleven — the pret label of CellDSGN Pvt Ltd — have consolidated the roots of their brand in the luxury space with an organic method.
While Morikawa and Himanshu work together to add value to traditions, designer Rina Singh of Eka singlehandedly nurtures her brand by working with handloom clusters around West Bengal. Melbourne Spring Fashion Week: Ethical threads in the spotlight. Let's play celebrity word association with Isabel Lucas. Go. Home and Away actress. Environmental activist. Vegetarian. Bet you're not thinking the face of Melbourne Spring Fashion Week, simply because you associate her with a hippy, Coachellaesque kind of dressing down vibe, not a red carpet dressing up. She once appeared on a red carpet barefoot. But it actually makes perfect sense that Lucas is MSFW's ambassador this year, since one of the festival's main focuses is on sustainable and ethical fashion. Not so fast (fashion). It turns out that the fashion industry is in the midst of a crisis.
Here's a non-inclusive list of problems that the industry needs to address with some (not all) well-known brands. And the city of Melbourne isn't trying to sweep it all under the rug. What makes all of this is so unusual is that the topic isn't necessarily a sexy one, and fashion is all about wrapping sexiness up in velvet and a designer logo. The social media world went nuts.