Prada seeks younger customers in bid for growth. Image copyright AP Italian luxury fashion group Prada has predicted a return to growth as it seeks to connect with younger customers through online sales and flexible pricing.
First half profits fell 25% to €330m (£282m) due partly to falling demand in China and Italy. But Prada said it saw 2016 as "a turning point. " It has been reviewing prices, product variety and online marketing to appeal to more customers. Fashion Show "Dolce & Gabbana" Autumn Winter 2006 2007 Milan 1 of 4 by Fashion Channel. Gucci slammed for ‘irresponsible’ ad featuring ‘unhealthily thin’ model. The ad, which appeared on The Times’ website in December last year, included several photos of models posing.
The ad was investigated after one complainant argued the models were unhealthily thin, making the ad irresponsible. Gucci said the ads were part of a video that portrayed a dance party and was aimed at an older, sophisticated audience. Fendi SS17. Our verdict: Refreshingly there was little complexity to Fendi’s narrative this season, and while that may sound like code for taking the easy route there is something to be said for clothes that are relaxed, wearable and downright fun.
While the often press all coo over conceptual pieces and multi-layered meaning in collections sometimes it’s worth remembering that at the end of the day, clothes are there to be worn. And in fact there was more than one way to wear Fendi SS17. Many pieces in Silvia Venturini Fendi’s collection were reversible – from bucket hats (they’re back!) Prada Sales Slide on Weak Demand. MILAN, Italy — Prada SpA reported the first decline in opening-half sales since its 2011 listing as weak demand in China and terrorist attacks in Europe continued to weigh on the Italian luxury-goods maker.
Revenue fell 15 percent to €1.55 billion ($1.8 billion), the Hong Kong-listed company said in a statement Friday, missing the €1.65 billion average analyst estimate compiled by Bloomberg. Earnings also declined, though by slightly less than analysts predicted. Luxury brands get tougher with counterfeiters — and Alibaba. Shutterstock/Everett Collection Luxury brands are getting more aggressive about taking suspected counterfeiters to court.
After years of debate in the luxury industry about how to publicly tackle counterfeit goods, a growing number of high-end names from Gucci to Moncler and Alexander Wang are suing sellers of fakes, both in China and the West. The legal action comes as brands grapple with an explosion of fake goods on e-commerce and social-media platforms. Fashion brand Alexander Wang, which sued the owners of 459 websites believed to be selling counterfeit handbags, footwear and clothing last year, won a $90 million judgement this month in a New York district court. The court froze the websites and transferred their domain names — many of which are believed to originate in China — to the designer.
How should luxury brands navigate creative shift on social media? As fashion houses make the transition from one creative director to another, the opportunity at a fresh start presents itself in both design and social media presence.
Brands including Brioni, Saint Laurent and DKNY have literally wiped the slate clean as they welcomed a new artistic vision into their brand, deleting all trace of their former creative directors or brand managers on Instagram or Twitter. While this enables brands to focus on creating a cohesive presence under a new vision, this tactic destroys elements of a brand's history. "New creative directors are hired to bring a new creative vision to a brand, and in that sense, their job is to wipe the slate clean," said Ana Andjelic, senior vice president and global strategy director at Havas LuxHub.
"They are brought in to make a brand more culturally relevant, more appealing to consumers and/or more financially successful. "But brands’ communication teams seem to have taken this too literally," she said. Raf Simons Confirmed at Calvin Klein – WWD. Finally!
Calvin Klein today confirmed what has been fashion’s worst-kept secret for months, naming Raf Simons as creative director of all of its women’s and men’s brands. The appointment ends more than nine months of speculation. An announcement had been expected this week. Burberry New London Fashion Week Home. Indigital BURBERRY is bidding farewell to its Kensington Gardens base for the forthcoming show on September 19, the brand has revealed this morning.
Bailey On The Changes At Burberry Bailey On The Changes At Burberry.