Design ethnography: strategy for visual c. Instant Usability & Web Standards. User Experience Design. June 21, 2004 I've been practicing information architecture since 1994, and from Gopher to Google have seen dramatic changes in the landscape of organization, search and retrieval.
Through these ten tempestuous years, I've found the infamous three circle diagram to be a great tool for explaining how and why we must strike a unique balance on each project between business goals and context, user needs and behavior, and the available mix of content. Figure 1. The Three Circles of Information Architecture While this diagram was conceived with IA in mind, it's equally useful for explaining UX. The Web Credibility Project - Stanford University.