10 Optimization Experts Share Their Favorite Google Analytics Reports (Copy Them!) 165inShareinShare One of the key things Google Analytics helps us do when optimizing a website is identify conversion uplift opportunities.
Traffic is precious, and we don’t want to waste any of it on tests that don’t result in learning or uplifts. That’s why we want to have good data for: A) which pages have uplift opportunities andB) specific page issues. Google Analytics won’t tell us what the problems are, we need to interpret the data ourselves. Averages lie Always keep in mind that only looking at average numbers in your analysis will lead you astray. The first thing I check in Google Analytics I’ll start off with one of my own favorite reports that I use for identifying where to start my optimization efforts . It’s a standard report: Behavior -> Site Content -> All pages. What I do with this is two-fold: Map out traffic flow per layer of the site (and see where the flow is stuck)Double check if the goal funnel has been configured properly Here’s the flow: Chris Goward, WiderFunnel.
Top 10 Most-Read Articles on ConversionXL in 2013. 21inShareinShare It’s that time of year again.
These 10 posts got the most reads this year, make sure you didn’t miss any of them. Let’s start from 10th most popular and move up to the most read article. #10: How to Build a Strong A/B Testing Plan That Gets Results The most complete article on A/B testing ever written. . #9: Which Color Converts The Best? There’s so much bullshit on the internet about colors and their impact on conversions. . #8: How to Use Cialdini’s 6 Principles of Persuasion to Boost Conversions Every persuasion and sales psychology class 101 will start with Cialdini’s stuff. . #7: 11 Low-Hanging Fruits for Increasing Website Speed (and Conversions) We live in an impatient world, and web speed matters a lot for conversions. . #6: Shopping Cart Abandonment: Why It Happens & How To Recover Baskets Of Money Shopping cart abandonment is massive, like 70% of purchases are not completed. IA, UX and CRO. . #4: 21 Ways You’re Screwing Up Your Landing Pages (And What To Do About It)
How to Build a Strong A/B Testing Plan That Gets Results. 229inShareinShare A strong A/B testing plan will allow you to increase your revenue.
You will also learn valuable insights about your customers, because you will know their preferences instead of guessing what your customer may want. A/B testing produces concrete evidence of what actually works in your marketing. Continuously testing your hypotheses will not only yield good results for conversion rates, but will also give you a better understanding of your customers. Having a clear idea of what your customers actually like and prefer can do wonders for your branding and marketing in other channels as well. In its core, A/B testing belongs to a category of Scientific Optimization techniques, where statistics is used to increase the odds that your site visitors will see the best-performing version. By levels of sophistication, scientific optimization can be broken down into three categories: Let’s start from a clear definition of what A/B testing actually is: This is how the process works:
Introduction to Google Tools by Jennifer Martilik. Analytics Official Website - Web Analytics & Reporting – Google Analytics. Usability Testing for Websites and Apps - "Use it, and your site will get better.
" Evan Williams Co-founder, Twitter "UserTesting makes it so darn easy, fast, and cheap to get end-user feedback on your site, you no longer have an excuse not to. " Usability, UX & Conversion Rate Testing from the User Testing Pioneers Get all the benefits of our standard usability testing service, like fast responses (usually an hour or less), easy recruiting, and a full-featured dashboard for annotating and sharing clips.
You’ll get feedback from real users using websites, mobile apps, games, or prototypes. Additionally, you get the power of our solution designed for enterprise. Let’s talk about how our solution can help you improve conversion, retention, and profitability. Enterprise Features Research Team Team up with our experienced researchers to conduct high-quality research faster than ever. Expanded Recruiting Access millions of real people from multiple sources. Targeted Audience Additional Test Types Take advantage of custom test types. Any website. Analytics Official Website - Web Analytics & Reporting – Google Analytics. Best of eyetrack III. KISSmetrics Customer Web Analytics - Event Tracking, A/B Testing and Conversion Funnel Software.