Top 10 Most-Read Articles on ConversionXL in 2013. 21inShareinShare It’s that time of year again.
These 10 posts got the most reads this year, make sure you didn’t miss any of them. Let’s start from 10th most popular and move up to the most read article. #10: How to Build a Strong A/B Testing Plan That Gets Results The most complete article on A/B testing ever written. . #9: Which Color Converts The Best? There’s so much bullshit on the internet about colors and their impact on conversions. . #8: How to Use Cialdini’s 6 Principles of Persuasion to Boost Conversions Every persuasion and sales psychology class 101 will start with Cialdini’s stuff. . #7: 11 Low-Hanging Fruits for Increasing Website Speed (and Conversions) We live in an impatient world, and web speed matters a lot for conversions. . #6: Shopping Cart Abandonment: Why It Happens & How To Recover Baskets Of Money Shopping cart abandonment is massive, like 70% of purchases are not completed. IA, UX and CRO. Stop Building Websites and Start Building Smart Sites.
The mission of digital-telepathy is to make great design accessible to anyone by creating new standards that improve how people interact with and create digital design.
From websites to mobile apps, TVs and beyond, we’re committed to making experiences that define the future of the screen interface. Though there is plenty of ground to cover to accomplish our mission, the higher we push the standards for publishers and designers, the better the experience becomes for all web users. We’re starting our mission with a focus on websites. Still based on print paradigms with archaic, link-driven tables of contents and page structures, today’s websites don’t capitalize on the native opportunities of the digital medium they live in. They are disjointed and kludgy, hampering the user’s ability to accomplish his or her goals. So what’s preventing the website from becoming as enjoyable and effective as mobile apps? Introducing the Smart Site Think of the last landing page you encountered.
Conversion centred design. 5 Principles of Persuasive Web Design. What’s the best way to persuade somebody when talking to them?
You have to be confident, talk fast and swear a little, among other things. But what about persuading somebody without words – possible? You bet. Researchers installed a ‘fly’ onto urinals across different airports around the world: The presence of a fly in a urinal literally changes human behavior. This is a clear case of getting people to do what you want without using words. Are people in Denmark selfish? This graph represents the number of people who’re registered organ donors, divided by countries: So only 4.25% of Denmark, but over 99% of Austrians – what’s going on here? People go with whatever is the default. Do people change software settings? Here’s another tidbit. If you’d like more people to take action, make the preferred actions ‘default’. That being said, there are lots of opportunities with designing for default.
We spend very little time on deliberate thought Our decisions change depending on how we think 1. 2. 3. Start.io. 5 Landing Page Headline Formulas You Can Test Today. You wouldn’t bake a chocolate soufflé for your mother-in-law’s birthday party without referring to a recipe, so why would you craft a headline that way?
(Image source) Ever notice those “conversion copywriting” techniques you read about for ugly, hard-to-stomach long-form sales pages? When you implement those techniques, you end up with lengthy, nearly impossible to believe headlines, like this one: That’s great for niche info products. Great for diet pills and exercise DVDs. But it’s BAD for the products and services most of us are actually selling – like productivity apps, games, SaaS, consulting services, ebooks, quilts, clothes, hardware… the list goes on.
Here’s the thing: the uber-long headline above isn’t necessarily wrong for short copy. So what if we were to take the best of long-form sales page copywriting… and tweak it for our 2.0 or short-copy landing pages? Sound like something you could stomach? What Needs to Be in a Headline? Before We Talk Formulas, Let’s Talk Formatting No.