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The Greatest Sales Letter of All Time. 5 Landing Page Headline Formulas You Can Test Today. You wouldn’t bake a chocolate soufflé for your mother-in-law’s birthday party without referring to a recipe, so why would you craft a headline that way?
(Image source) Ever notice those “conversion copywriting” techniques you read about for ugly, hard-to-stomach long-form sales pages? When you implement those techniques, you end up with lengthy, nearly impossible to believe headlines, like this one: That’s great for niche info products. Great for diet pills and exercise DVDs. But it’s BAD for the products and services most of us are actually selling – like productivity apps, games, SaaS, consulting services, ebooks, quilts, clothes, hardware… the list goes on. Here’s the thing: the uber-long headline above isn’t necessarily wrong for short copy. So what if we were to take the best of long-form sales page copywriting… and tweak it for our 2.0 or short-copy landing pages?
Sound like something you could stomach? What Needs to Be in a Headline? Before We Talk Formulas, Let’s Talk Formatting No.