background preloader

Strategy

Facebook Twitter

Why target social media – Medium. How to Use Social Media at Every Stage of the Funnel. Untitled. The Social Media Content Strategy That Boosted Visits by 230% 5 Psychological Concepts That'll Strengthen Your Social Media Strategy. Most of us joke about being addicted to things like Snapchat or Instagram, and we’re all probably guilty of compulsively checking our phones for updates.

5 Psychological Concepts That'll Strengthen Your Social Media Strategy

However, social media is changing more than just our immediate behavior. Think about it: We’ve all seen the infamous commercials illustrating the effects of various illegal substances on your brain, but most of us haven’t considered how seemingly innocuous things like social media can have a strikingly similar effect on both our minds and behaviors. And as marketers, this is something we should be thinking more about. 5 Psychological Concepts That'll Strengthen Your Social Media Strategy. Most of us joke about being addicted to things like Snapchat or Instagram, and we’re all probably guilty of compulsively checking our phones for updates.

5 Psychological Concepts That'll Strengthen Your Social Media Strategy

However, social media is changing more than just our immediate behavior. Think about it: We’ve all seen the infamous commercials illustrating the effects of various illegal substances on your brain, but most of us haven’t considered how seemingly innocuous things like social media can have a strikingly similar effect on both our minds and behaviors. And as marketers, this is something we should be thinking more about.

Want to succeed on social media? Copy this Guy Kawasaki Strategy – Startup Grind – Medium. “I have a personal mantra for my life which is to empower people.”

Want to succeed on social media? Copy this Guy Kawasaki Strategy – Startup Grind – Medium

According to Guy Kawasaki, one of the best ways to do that is through writing. He started in 1987 with his first book, The Macintosh Way. Most recently, he published The Art of the Start 2.0 and The Art of Social Media, which he co-wrote with his Canva colleague & social media master, Peg Fitzpatrick. “I just feel a compulsion to try to communicate what I learn,” he says. Kawasaki is the chief evangelist of Canva, a graphic-design online service and former chief evangelist of Apple. Kawasaki was one of the Apple employees responsible for marketing their Mac in 1984, and as an innovative marketing specialist, he was an early adopter of social media for business. Speaking with Derek Andersen of Startup Grind, Kawasaki tackles one of the big questions many entrepreneurs and founders grapple with: 7 Powerful Social Media Experiments That Grew Our Traffic by 241% If you’ve asked this before… “How can we get more visitors to our website?”

7 Powerful Social Media Experiments That Grew Our Traffic by 241%

… You’re certainly not alone, as increasing traffic is often the number one problem faced by marketers today. The bad news? Saying “get more traffic” is easier said than done. You could write guest posts (Leo wrote 150 articles in 9 months when Buffer first launched), optimize for SEO traffic, or drive visitors through social media. How to Build Social Media Into Your Sales Funnel.

95 Awesome Social Media Facts You Should Not Ignore. 95 Awesome Social Media Facts You Should Not Ignore It’s only been 10 years but it feels like a lifetime.

95 Awesome Social Media Facts You Should Not Ignore

Twitter has been around for a decade. I joined in 2008 and had no clue about what to do with it or where it was going but loved its simplicity. Somehow it worked. How to Discover Your Customers' Favorite Social Media Platforms - Copyblogger - Top 10 Social Media Marketing Mistakes That You Mustn’t Make. Social media marketing is something that everyone is adopting.

Top 10 Social Media Marketing Mistakes That You Mustn’t Make

Be it an established business or a small local business. Everyone wants to jump onto the bandwagon of making their brand presence felt on social networks. The simple reason being – that’s where the crowd is. The 6 Step Playbook for Handling Social Media Complaints — Stories by Buffer. Dealing with complainers and haters in social media can, of course, be tricky.

The 6 Step Playbook for Handling Social Media Complaints — Stories by Buffer

What you need is a framework for how to do it right. This is that framework: You may notice that I didn’t include “be fast” as a specific component. This is because it is axiomatic. Today, nearly 40% of all social media complainers who expect a response, expect that response to arrive within 60 minutes, according to the research I conducted for Hug Your Haters. Yet, the average length of time for businesses to actually respond is five hours. How to Improve Your Social Media Marketing Plan With 13 Growth Hacks. Startups are notorious for maximizing everything they have to grow their businesses.

How to Improve Your Social Media Marketing Plan With 13 Growth Hacks

That means the founders are also the marketers, the SaaS developers are also building the startup’s website and blog, and an office manager basically becomes the vice president of miscellaneous things. So when startups prioritize projects, they want to make the most of everything they do to get the maximum benefit from their minimal resources. And that tends to look pretty scrappy at times. Some smart people started calling that scrappiness growth hacking—a way to use data to help you improve what you’re already doing to build 10x growth for your business. 3 Ways to Use Social Media to Increase Your Search Visibility : Social Media Examiner. Want to improve your search ranking?

3 Ways to Use Social Media to Increase Your Search Visibility : Social Media Examiner

Wondering how your social activities can support your SEO? In this article you’ll discover three ways social media can improve your visibility in search results. Discover three ways to use social media to improve your visibility in search. Listen to this article: Listen now: Play in new window | Download #1: Dominate Your SERP You probably see SERPs every day without giving them a second thought. Two tried and true methods to make social media impact SEO. Easy Ways to Use Social Media to Market Your Small Business.

Want to use social media to market your small business, but struggling to gain traction?

Easy Ways to Use Social Media to Market Your Small Business

Wondering how to jumpstart your efforts, but not sure where to begin? It can be confusing. In fact, only 53% of small businesses say they actively use social media. The rest? They claim they don’t have the bandwidth, resources, time, money or energy. And I get it. Add to that the overwhelm of marketing your business and you have the makings of a meltdown. But here’s the upside.

Six Steps to Social Media Success for Small Business. Today social media is a critical marketing aspect for any business. Key customers are influenced by social media daily and consumers increasingly spend their time browsing – and buying – on social channels. No business can be successful without a plan to take advantage of these willing followers and active buyers, but this doesn’t mean that just opening an account on every network your nieces and nephews mention in passing is the best way forward. You’ll need strategy, you’ll need patience, and you’ll need ideas to gets started. Try some of these on for size. The Definitive Guide to Measuring Your First Paid Social Campaign. There’s no doubt that the social media marketing landscape has changed. Across platforms, organic efforts simply don’t see the cut-through they once did — agh, what’s that noise? That’s a lot of noise to compete with. Paid and promoted posts, however, are an effective way to cut through the noise to reach your specific target audience when executed strategically.

But all too often, people dive head-first into paid media without a strategy. They test several elements at once without a goal in mind. With proper objectives, processes, plans and measurement, however, paid ads on social can add measurable value. Below, I’ll walk you through: Solving the 10 Most Common Social Media Marketing Challenges — Stories by Buffer. How to Optimize Your Social Media Schedule for Maximum Impact : Social Media Examiner. Do you schedule social media updates? Want to know the best days and times to share? How the Law of the Double-Peak Affects Social Media Marketing — Social Media Tips. Over the past few years, social media marketing has shifted a great deal, and we’ve almost reached a point where what works to drive engagement and clicks on a social network one day, may not the next.

This fast paced movement and rapid change isn’t an accident. It’s an essential part of any social network’s progression. If you look closely at the evolution of the biggest social networks out there, a trend emerges and two clear periods of opportunity stand out for marketers. We call it the law of the double-peak, and it’s a transition every social network goes through: Solving the 10 Most Common Social Media Marketing Challenges. Today, there are 2.307 billion active social media users around the world. That’s nearly one-third of our planet’s total population of 7.125 billion! As social media marketing professionals, we’re lucky to reach even .000001% of that population with any one of our posts. How the Pros Get Leads from Social Media — Social Media Tips. I’ll sometimes find myself inspired by how jampacked and successful some people seem to be on social media, and I can’t help but thinking: How to Maximise the Marketing Potential of Any Social Network — Social Media Tips.

The Ultimate Ad Dimension Cheat Sheet for Facebook, Twitter, LinkedIn & Other Social Networks. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. People remember what they see more than what they read. This is because we're able to comprehend visual information much more quickly than text. This means creating highly engaging and attractive images is essential for social media success -- but it's even more important when you are running paid campaigns. Every dollar counts. Part of creating high-performing ads is making sure your images are the correct dimensions. To ensure you know the correct image dimensions for advertising on Facebook, Twitter, LinkedIn, and YouTube, the folks at Dot Com Infoway created the infographic below. Selecting a Social Media Marketing Strategy Is Easy — Here’s How — Life Learning. How to Create a Social Media Marketing Strategy From Scratch.

This post originally published on July 16, 2014. We’ve updated it here with new research and stats and a cool new infographic. When I went rock climbing for the first time, I had no idea what I was doing. 7 Steps to Building the Perfect Social Media Strategy. By John DOZ The following post was contributed by Shannon Oborne, online marketing expert on DOZ. 6 consigli per la tua social media strategy.

Hanno dato un’indicazione precisa per la tua azienda e per la tua attività: devi lavorare con i social. Devi essere online, devi parlare alle persone del tuo target che frequentano gli spazi virtuali come Facebook, Twitter, Google Plus. Come Creare le Buyer Personas per i Social Media. Molto spesso non ci rendiamo conto quanti strumenti abbiamo a disposizione per conoscere meglio il nostro target (pubblico a cui destinare i nostri prodotti e servizi).

Lo studio delle Buyer Personas è un principio di marketing fondamentale, in alcune aziende dove sono presenti più prodotti e servizi si procede con la segmentazione di pubblico, si creano diversi gruppi di persone in base agli interessi, gusti, comportamenti e caratteristiche demografiche. Conoscere e studiare meglio il proprio target va a facilitare il processo di inbound marketing, ossia il modo in cui poter attrarre le persone e convertirli in clienti. Infatti è bene avere in chiaro gli obiettivi e la mission aziendale, come ti avrò detto una marea di volte negli articoli del blog. Quali sono i social necessari al tuo brand? Nel mio lavoro di consulente devo organizzare i canali per diffondere i contenuti di un’azienda o di un professionista. A Step-by-Step Guide to Finding, Analyzing and Testing The Best Platform For Your Business — Social Media Tips. A Step-by-Step Guide to Finding, Analyzing and Testing The Best Platform For Your Business You’ve read all the articles and social media blogs, and you’ve heard that you should be on Twitter, you need to be on Facebook, and you’re losing out if you’re not on Pinterest.

Social Media Best Practices. 10 Tips to Boost Your Social Media. 4 Strategies to Boost Your Social Media Presence. 3 Consigli per Gestire i Social Media in Azienda. Come ottimizzare i profili social. Best practices for managing multiple social channels. The ultimate multi-channel social strategy survival guide. Leverage This Social Network Mind Trick for More Effective Influencer Marketing. Want to Expand Your Reach? Effective Social Outreach Strategies for 11 Different Industries [New Data] How to Get More Followers, Fans, and Likes to Increase Your Social Reach.

The 15-Minute Social Media Audit Everyone Can Do — Social Media Tips. 7 Social Media Marketing Mistakes Every Business SHOULD Make - eClincher. 6 Social Media Marketing Mistakes to Avoid. [Infographic] 8 Social Media Marketing Mistakes to Avoid. 10 errori da non commettere sui social network.