Storytelling in Sales: 5 Steps to Create a Netflix-Worthy Narrative. Why do we find ourselves tied to the television, compulsively watching the next episode – and the next, and the next, and the next – of our favourite series on Netflix?
We don’t necessarily want to keep watching, but if we do have more time, there is something about those cliffhangers, unresolved plotlines, and sudden twists of surprise that keep us glued to the tube for as long as five or six hours at a time. There is something addictive -- even compulsive -- about stories. The Storytelling Brain. How To Write Like A Journalist To Be A Better Marketing Storyteller. Storytelling has become a buzzword in content marketing circles.
That’s because smart marketers know customers connect with narratives that place them front and center, showing them how their life could be better using a product or service. Crafting compelling stories isn’t easy. This is especially true for marketers who don’t consider themselves writers by trade, but are required to write. Fortunately, effectively infusing storytelling into content marketing isn’t rocket science. The trick is to apply tried and true writing and storytelling techniques that journalists have relied on for decades. Storytelling 301: Site Content as Story. Be a Great Storyteller. So you’re a visual artist and you rely on the visual element of your work to sell it and captivate viewers in a single glance.
But while art does indeed speak for itself, it only tells part of your story. The other, often-overlooked part is “Who is the person behind the signature scribbled on this amazing piece?” While it’s impossible to pinpoint a tangible career-elevating payoff to telling your story, there are clear benefits. In today’s competitive marketplace a good story can say things about your character that your art can’t, which can help give you an edge over similar artists being considered for a project.
It also allows you to make connections with new audiences who might not understand art the way critics do, but who appreciate your work based on how you make it. Storytelling 301: Site Content as Story. What Movies Teach You About Storytelling — The Writing Cooperative. “Hulk” I looked up from my computer and smiled as my little cousin replayed The Avengers for what must have been the third time that day.
When he came over a few days earlier, he caught me in the middle of the movie, curled up next to me, and didn’t take his eyes off the TV screen until The Avengers had defeated Ultron. After the movie, he had a million questions about why the hulk was green, why the crystal was so special, what a God was (he’d been taught there was only one God, so Thor confused the hell out of him) etc. etc. He had the curiosity of a seven-year-old because, well, he’s seven and he’d found something so rare nowadays, a story that captivated him. The Neuroscience Behind Storytelling in Sales [Infographic] Which of the following two sales pitches do you prefer?
"Our product was voted #1 in customer satisfaction. It is 33% better than service X. It saves time and money. " "Steve at Business Corp. switched to our product from service X about six months ago, and he told me last week that it's saved the company $5,000 and about 10 reporting hours per week. He actually got a promotion for spearheading the transition! I'm willing to guess you chose pitch #2 as the more interesting sales presentation. While facts and figures are great, there's nothing quite like a customer story to capture buyers' hearts and minds. Storytelling cos'è e come farlo. The art and business of storytelling. The Art of Storytelling in a Digital Age. Stories are in our make-up.
They help us interpret meaning, connect with people across generations, and articulate really complex stuff in easily digestible snippets. The advertising & media industries are built on their ability to tell compelling stories. Stories of love, stories of hate, and stories of redemption. Your ability to tell a compelling story was the differentiating factor for the Mad Men era of agencies. Brands would pay big bucks for a story that would influence their audience into making a purchase.2 Mass media provided a captive audience for these stories, with eyeballs and the associated hearts & minds of a generation unburdened by the internet. We were living in a world of dreams – where our aspirations of wealth, health, acceptance and excitement were fuelled by the promises of advertising creative and PR spin conceived in agency boardrooms; and those with the desire & means to pay for it.
Hire a model, take a picture, throw a party, sell a dream. And it worked. Stop. Telling a good story is everything — Life Tips. Telling a good story is everything And 25 other lessons I learned as GM of Vine For the past two years I worked at Vine, first as Head of Product, then as General Manager, overseeing the ~50-person NY-based company within Twitter.
During the course of my time there, I learned a lot. On the advice of my former colleague, Adam Feldman, I’ve written up some of the lessons I’ve learned to be true: Why good storytelling helps you design great products — GV Library. One of the biggest flubs that product teams make is confusing designs that look great with designs that actually work well.
Storytelling e MacGuffin: come catturare l'attenzione dei tuoi lettori. Storytelling + data = More engaged readers. Storytelling + data = More engaged readers 100 days ago, our Editorial Director, Amy O’Leary, laid out her vision for Upworthy: a move from curation to original stories powered by the incredible combination of data science and storytelling arts.
Here’s How to Combine Storytelling and Data to Produce Persuasive Content. [Estimated read time: 5 minutes] Can you recall Don Draper using statistics in a quote?
Neither can I. Draper’s pitches were successful because they focused on stories. (Remember the famous Kodak Carousel pitch?) He was on to something: Research highlights stories as key to capturing an audience's attention. Structured journalism : the next revolution in storytelling ? — Interactive Journalism. When you break the story down into something smaller, you get something bigger” said David Cohn, former chief content officer at Circa. It is weird to start an article about a revolutionary technology with the quote from the former employee of a bankrupt journalism app that used it. Circa shutdown last June and did not find any investor willing to put money to save it. So you want to be a digital story-teller, eh? So you want to be a digital story-teller, eh?
Remember: It’s the story, not the container that matters. Presented by Thaddeus Howze: Author, essayist, and digital media creator Part I — Digital Storytelling Of storytelling and what it entails.