The State of Local SEO & Where to Focus Now. Why Every Website (Not Just Local Sites) Should Invest in Local Links and Citations. The key to local SEO. Eight quick, no-hassle content ideas for local businesses. Local businesses often have a difficult time publishing content as regularly as they should.
They know that they need content marketing to reach their customers and build their brand, but are stuck when it comes to what to create. Or perhaps they're great at creating content, but have no idea what to measure to see if it's working. If this sounds familiar, this blog post is for you. Here's a collection of eight different topics and formats that will inspire your content and help you engage your audience: 1. One of the big issues that comes up time and time again is that businesses don't know what to write about.
They know that they should be posting to social media and blogging on a regular basis, but they freeze every time they set their fingers to the keyboard. If this sounds familiar, consider following other local business blogs or even picking up local/community newspapers that will keep you informed about the hottest events in your area. 2. 3. 4. Live streaming is so hot right now. 5. The perfect local SEO landing page. Google My Business Guidelines – MIA. We’ve come up with a list of guidelines for local businesses to maintain high quality information on Google.
Following these guidelines helps avoid common problems, including changes to your information, or, in some cases, removal of your business information from Google. For best results using Google My Business: Represent your business as it’s consistently represented and recognized in the real world across signage, stationery, and other branding.Make sure your address is accurate and precise.Choose the fewest number of categories it takes to describe your overall core business. Note: Brands, organizations, artists, and other online-only businesses should create a Google+ brand page instead of a local Google+ page. Brand pages must follow the Google+ page content guidelines. Learn more about the difference between brand and local pages Basic guidelines Eligible businesses Exception: ATMs, video-rental kiosks, and express mail dropboxes are permitted. The 9 Most Common Local SEO Myths, Dispelled.
2 strategic opportunities for local service area businesses. The big picture guide to local SEO: ranking in 2016 & beyond. 4 effective local positioning strategies you're overlooking. Getting Local Store Locator SEO Right. Local SEO doesn't happen in a vacuum. 10 tips for building a local brand that will boost your local search ranking. Local SEO: Become the voice online for your market. Hyperlocal Marketing And Advertising. As a business owner, you’re probably looking for new ways to reach local customers.
By concentrating your efforts in a smaller area, you can focus on the people who are more likely to turn into reach customers. In this post we’ll discuss what hyperlocal marketing and advertising means and how you can implement it to reach new customers for your small business. What is Hyperlocal Marketing and Advertising? Hyperlocal marketing and advertising is exactly what it sounds like—marketing in your local geographic area to a narrow set of consumers. The complicated local path to purchase: 7 marketing tasks to do yourself and 7 to outsource. Why “near me” is critically important for multi-location businesses. Local Business SEO: How To Drive More Leads by Optimizing for the Entire Page.
Local search has changed massively over the past few years.
With adwords, maps, local listings and directories taking up increasing room in search, even a number 1 ranking won’t necessarily drive the traffic and enquries you need. The good news is, for the smart marketer this represents an opportunity. Optimize local marketing the same way big companies do. Leveraging social media for local SEO.
Why You Need to Find All Your NAP Variations Before Building Local Citations. Local marketing: What is the true local web? Local Search: perché è importante per i business locali. Announcing the 2015 Local Search Ranking Factors Results. As we head into the thick of fall conference season, I'm happy to announce that the results of the 2015 Local Search Ranking Factors Survey are in.
Click here for the full results At the very least, I hope they help kickstart your Birds of a Feather roundtable conversations. (Or if you have a local search addiction as debilitating as mine, perhaps even an after-party conversation over over a pint!) My high-level takeaways Google's local search algorithm seems to be maturing Overall, we've seen a continuation of the gradual trend towards Google rewarding quality on all fronts—from citations to links to reviews. The influence of Google+ on local results is on its way out (if it even existed in the first place) With the removal of links to Google+ pages from Maps and even from the primary SERP, the always-awkward integration between Plus and Local has now been completely severed. The local SEO guide. Getting on the Map: The Intro to Local SEO for SABs. Local SEO can be confusing for those businesses that don’t have a physical store for customers to walk into.
Unlike businesses with a brick-and-mortar storefront, service-area businesses (or SABs) go out to meet with their customers, as opposed to their customers coming to see them. This often results in them servicing multiple cities, which can be problematic—the #1 ranking factor in local SEO is the physical address of the business. In addition, business owners are also usually concerned about privacy, as many of them use their home address and can’t utilize some of the features that Google offers small businesses (like Indoor Street View). This guide will show you how you can maximize your presence on Google and reach more people in your local market. 1. As a service-area business, you only have a couple options. 2. Where Did Google+ Local Go? The Google Places API Change Made Simple. Earlier this month, I was standing on an 8,000’ pinnacle of the Sierra mountain range at the precise moment when winter arrived.
A few miles and minutes back down the highway, it had been golden fall with aspens, oaks, and big leaf maples in peak color. Then the sky darkened, showering hail. Right before my eyes, hail turned to snow, wildly whirling, salting the evergreens into obscurity. Winter had come. It’s a rare, exhilarating thing to witness patient Nature change in the blink of an eye, but returning to work from my time in the mountains, I met with another sudden change – one that took me by surprise, even if it shouldn’t have: the Google Places API had stopped delivering Google+ Local page URLs and was rendering Maps-based URLs, instead. If, like me, you’re a Local SEO, you’ve learned what Google is like this in the space we call our work. Google Posts are going to kill (at) local SEO. The future of location-based services.
Match Your Local SEO to Your Business Type with the Local SEO Checklist. [Estimated read time: 13 minutes] Is your brand visible to potential customers?
If you're a local business and you haven't nailed down your local SEO, you're missing the opportunity to be seen when that customer searches on desktop or on mobile. But local SEO isn't some mysterious entity. It's a series of concerted steps. 6 strategies to build links to your small business website. How to Get Your Business on Google Maps. Every business owners wants to put his or her business on the map.
While the metaphorical intent of that statement—the growth of one’s business—is a worthy goal, today, we’re going to be focusing on the literal interpretation: how to get a business on Google maps. Getting your business on Google Maps paves the way for greater brand reach. Customers searching for, say, coffee, in their local area will open up Google Maps in search of that cup of joe and discover that your business (a café) is just a few minutes away from their location. With no work on your end, you’ve just scored a new customer! The more easily and frequently your business’s name appears on Google Maps, a trusted source of information, the more people will start trickling in. For this purpose, and throughout this guide, you’ll be using Google’s Places for Business, which is a tool that manages business listings on Google Maps. 1. 2. How to Rank Higher on Google Maps. To get the full benefits of Google Maps, it’s not just about how to get your business on Google Maps, but how to get it ranking higher on Google Maps.
“Ranking” refers to how high your business appears in the list of search results when someone makes a search using Google Maps. The first page of a Google Maps listing is a very coveted place to be, as users are unlikely to search farther than the first page of search results. Overcoming Your Fear of Local Landing Pages. [Estimated read time: 12 minutes] When tasked with developing a set of city landing pages for your local business clients, do you experience any of the following: brain fog, dry mouth, sweaty palms, procrastination, woolgathering, or ennui? Then chances are, the diagnosis is a fear of local landing pages. But don’t worry! Confusion and concern over this common challenge have made it an FAQ in the local column of the Moz Q&A forum, and my goal here is to give you a prescription for meeting these projects with confidence, creativity, and even genuine enjoyment!
Up ahead: a definition, a "don't" list, a plan of action, and a landing page mockup. What Really Earns Loyalty in the Local Business World? St. Valentine’s Day is on the way, and I’ve been thinking about love and loyalty as they apply in the local business world. It’s been estimated that it costs 7x more to acquire a customer than to retain one; in my city, most of the major chains offer some type of traditional customer loyalty program. Most rely on a points-based system or an initial sign-up investment to receive benefits, but I wondered about Main Street. I picked 15 locally owned businesses at random to see if they had created loyalty programs, and then I checked Google and Yelp to see if any of these programs had been inspiring enough to generate mentions in reviews (the most obvious online signs of devotion or dismay) in the past year.
Here’s what I found: At a glance, 2/3 of the independently owned businesses in this city have created loyalty programs, and in the last year, there were 6 total mentions of these benefits in all of the reviews earned by the 10 businesses offering these programs. Local SEO beyond the browser.