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How 18 Brands And Influencers Are Using Instagram Stories (And You Can Too!) 10 billion.

How 18 Brands And Influencers Are Using Instagram Stories (And You Can Too!)

That’s the number of videos people watch on Snapchat every day. The same potential consumption (maybe more) exists for Instagram Stories — quick videos and photos that disappear after 24 hours, just like Snapchat, but with an audience of 500 million users. Does that sound like a channel worth exploring? We believe so! Storytelling has always been a key part of marketing, and features like Instagram Stories are empowering us marketers to tell better and deeper stories about our brands. 15 Hidden Instagram Hacks & Features Everyone Should Know About. In the past few years, Instagram has quickly become the go-to social network -- and not just for middle and high schoolers.

15 Hidden Instagram Hacks & Features Everyone Should Know About

Pew Research Center reported in 2015 that 26% of adult internet users use Instagram. Compare that with the 23% of adult internet users who use Twitter. Not only do adults use instagram, 53% of adults ages 18–29 years old say they use it every single day. How to Edit Instagram Photos: A Step-by-Step Guide to Using Instagram Filters & More. Have you ever looked through your Instagram feed and wondered how some people make their photos look so darn good?

How to Edit Instagram Photos: A Step-by-Step Guide to Using Instagram Filters & More

Whether I'm looking at drool-worthy photos posted by food brands or crisp, gorgeous shots of full-time Instagrammers (yes, that's a real job), I've had my fair share of photo envy. When it comes to posting on Instagram, photo quality is everything. How good your photos are will make or break your presence. If you take great photos and edit them exquisitely, I promise you will be much closer to amassing the thousands of followers you're hoping for. The Anatomy of a Perfect Instagram Profile. With 400 million users, over 80 million posts per day, and a 93% growth month-over-month for businesses using it, it's crucial that marketers include Instagram as a part of their social media marketing strategy.

The Anatomy of a Perfect Instagram Profile

And it all starts with your Instagram profile. Download the complete guide to using Instagram for business and marketing here. The best Instagram profiles have a few things in common, including easily identifiable usernames, a recognizable photo, an informative yet delightful bio, a link to a relevant landing page or campaign, some beautiful photos, and more. Keep on reading to learn how to customize your Instagram profile so it looks good, tells your potential followers who you are, and gives them a reason to follow and engage with you. 1) Public (Not Private) Profile.

A Brief Guide to Using Analytics to Grow a Following on Instagram. How to Run an Instagram Contest: A 10-Step Guide. How We Grew Our Instagram Followers by 60% with User Generated Content. 22 Stats That Show Why Your Business Should Be Active on Instagram. 11 Seriously Clever Tips to Up Your Instagram Game – The Mission – Medium. It’s one of the most popular social networking sites on the planet, with over 200 million active monthly members sharing 60 million images and 1.6 billion likes per day.

11 Seriously Clever Tips to Up Your Instagram Game – The Mission – Medium

Instagram quickly outgrew its first impression as a fun app for kids and has become a serious content marketing, networking and audience building tool for individuals and brands. Just how awesome is it? Engagement rates for brands on most social networks are less than 0.1%, but Instagram blows them all away. The average Instagram engagement rate for brands in a 2014 Forrester study was an epic 58 times higher than on Facebook. You can’t argue with numbers like that. Average isn’t something we aspire to be. It’s not a dream, or a goal. How to Gain a Massive Following on Instagram: 10 Proven Tactics To Grow Followers and Engagement — Stories by Buffer. It’s an exciting time to get to know Instagram.

How to Gain a Massive Following on Instagram: 10 Proven Tactics To Grow Followers and Engagement — Stories by Buffer

The popular photo-sharing app is fun, simple and growing—Instagram has more than 300 million daily users and sky-high user engagement levels. And for marketers, it’s an especially interesting time. The company just announced that it will open up a set of business tools including new business profiles, analytics and the ability to create ads from posts directly within the app. With such brand-friendly features on the way, it seems like marketers might be more keen than ever to get acquainted with Instagram for their business. I know we are at Buffer! How to Find Your Best Timing and Consistency on Instagram — Stories by Buffer. Instagram has fast become one of the largest, most lucrative social networks: 300 million people use the app every day and Instagram’s users spend more in purchases than any other major social network.

How to Find Your Best Timing and Consistency on Instagram — Stories by Buffer

That’s a huge audience and a huge opportunity! We’re thrilled at the chance to help you succeed there. There are many different tactics and strategies for finding success on Instagram—timing, consistency, hashtags, links, and more. The Complete Guide to Instagram Marketing — Stories by Buffer. Across the globe, there are over 500 million Instagrammers — more than 300 million of whom use Instagram every single day, sharing an average of 95 million photos and videos per day.

The Complete Guide to Instagram Marketing — Stories by Buffer

Those are huge numbers. And no matter who your audience is — age, gender, occupation, anything — you’ll be sure to reach them through Instagram. So the question becomes … A Step-by-Step Guide to Advertising on Instagram. With 500 million active monthly users, Instagram offers a unique opportunity for marketers to reach their target audiences through ad campaigns.

A Step-by-Step Guide to Advertising on Instagram

The other perk of advertising on Instagram? The ads can look almost no different than regular posts, making them much less invasive than other ad types. But setting up ads on any platform requires a lot of thought: What should your target audience look like? Get Started on Instagram's New Business Account. Instagram Stories: All You Need to Know on Instagram's New Feature. In a bold move to encourage its users to create and share more content on the platform, Instagram has announced Instagram Stories, a feature that lets users post photos and videos that vanish after 24 hours.

Instagram Stories: All You Need to Know on Instagram's New Feature

The feature feels much like Snapchat Stories, a Snapchat feature that was introduced in 2013 and a pivotal part of the company’s growth. And like Snapchat, the photos and videos shared in your Instagram Story are ephemeral and can’t be viewed once 24 hours have elapsed. Content shared to stories also won’t appear on your profile grid or in the main Instagram feed. What might this mean for marketers (and for social media)? We’d love to explore further, plus provide all the info on how Instagram Stories will work for you.

How Small Businesses Can Use Instagram Stories. Slowly but surely, more and more small businesses today are recognizing the power of Instagram in marketing their business. Instagram is always creating new versions, tools, and even apps to assist you in optimizing your posts. The latest feature, Instagram Stories, allows you to compile multiple pictures and short stories into one post. While Stories may sound a bit confusing, they can be another valuable tool for reaching your audience. How to Make Great Videos for Instagram Without Breaking the Bank. So, you want to push the envelope with Instagram video but you don't have the budget, resources, or expertise to get the job done, right? Wrong. Sure, you may have noticed an array of dazzling and creative Instagram videos on the platform, but don't let mega-brands with huge video teams and endless budgets get you down.

Carving out your piece of the pie doesn't have to be scary, time-consuming, or even expensive. In fact, there are a ton of tips and tricks you can use to produce noteworthy video content without all the fuss. The Growth Hacker’s Guide to Instagram. The Growth Hacker’s Guide to Instagram Note: This is the first chapter of Secret Sauce: A Step-By-Step Guide to Growth Hacking, available for purchase as a book and video course now. Imagine this scenario: A friend had just come out with a line of custom neckties. He sewed them by hand using fabrics he imported, scavenged off from vintage couches, and unburied at the bottom of fabric remnant racks. It was all very hipster, and since he planned to sell these ties for $80 apiece, he needed marketing advice.

Where do you start? How do you gain an audience of people who want to buy $80 hand-sewn neckties? 3 tips for boosting results of Instagram ads with consumer content. User-generated content is a big reason why consumers interact more with brand posts on Instagram than on Facebook and Twitter. Instagram is a lot more than just your user-friendly platform for filtering and cropping images. For retailers, both big and small, it’s a haven for brand promotion via user-generated content, or UGC. In fact, Instagram advertising plays a major role in impacting brand exposure and has been adopted by most of today’s top leading retailers, including many fashion and luxury brands that once were reluctant to ‘resort’ to social media marketing.

A major way to leverage this fast-growing platform lies within the power of user-generated content. That’s especially true for influencers, or “any user of a media platform who has accumulated a large following and exerts influence over those who follow them,” that are either current brand promoters or retail influencers you hope to get on board (for example, an athlete or fashion model). 48 Instagram Stats That'll Help You Improve Your Posting Strategy. 7 reasons your Instagram Ads aren’t converting. 15 Hidden Instagram Hacks & Features Everyone Should Know About. Instagram introduce nuove funzioni per le aziende. Instagram ha annunciato ufficialmente “Business Tools“, una serie di nuove funzioni che dovrebbero convincere le aziende che quello è il posto ideale per promuove la propria attività economica. Profili aziendali: viene creata una distinzione tra profilo personale e aziendale.

Quest’ultimo avrà diverse funzionalità aggiuntive: la possibilità di essere contattati con un click (via email, testo e voce), di ottenere le indicazione stradali per raggiungere i locali commerciali, di controllare le performance del profilo e di promuovere i post. Sembra che solo chi ha un pagina Facebook aziendale potrà convertire il suo profilo personale. Insights: è la nuova sezione, accessibile cliccando sull’icona in alto a destra, che permette di tenere sotto controllo alcune metriche utili per valutare il successo dei propri sforzi di comunicazione. Pubblicità: viene introdotta la possibilità di sponsorizzare velocemente, in mobilità, un post già pubblicato. How to Write Good Instagram Captions: 8 Tips for Perfecting Your Copy. Instagram Marketing Strategy For Small Businesses. Instagram's new analytics give detailed insights.

Tools

Instagram in Italia: molti utenti ma le aziende? Instagram in Italia è cresciuto molto velocemente nell’ultimo anno, (come già detto qui) cogliendo di sprovvista molte aziende. I dati in mio possesso raccontano di oltre 8,4 milioni di utenti attivi mensili e di 4,6 milioni di attivi al giorno. Tante le persone presenti (comuni e celebrità) ma le aziende italiane ne hanno compreso le potenzialità? Per capirlo ho dato un’occhiata ai comportamenti di 492 account di aziende che si rivolgono al mercato italiano (non account globali), grazie al tool Social Analytics di Blogmeter. I settori più rappresentati del nostro panel sono risultati essere il food (18,5%), il beverage (11,5%), l’entertainment (7,9%), personal care (7,7%) e clothing (7,5% anche se qui, volutamente, non sono stati considerati i grandi brand internazionali non aventi un account italiano specifico).

I settori che pubblicano di più sono quelli dell’entertainment (cinema e tv) con circa 56 post al mese, seguito dalla stampa (51 post) e dall’education, ossia i musei (40 post). Come fare Instagram marketing. Lo ammetto, Instagram non lo amo particolarmente, sarà che sono interessato ad un altro genere di contenuto, ma non posso negare che abbia un certo fascino, soprattutto nelle fasce di popolazione più giovani, ed è evidente a tutti, non solo a chi si occupa di social media marketing, che i contenuti visual sono quelli più apprezzati dagli utenti. Certo, puoi sempre puntare sui post sponsorizzati, da qualche mese disponibili anche su Instagram, ma prima di investire denaro negli ads io ti consiglio di focalizzarti sulla costruzione di una presenza che sia adeguata alla piattaforma e che, di conseguenza, risulti efficace.

Ecco qualche idea su come sfruttare questo social network in una strategia di marketing integrata. Crea una brand identity forte. 7 Essential Instagram Tips for Business. Content Creation with Instagram. Instagram feeds to evolve into algorithmic territory. Are you ready? Five Lessons from Instagram Superstars. By Dylan Kissane Some brands struggle to understand social media and to break through to fans, followers, and potential customers through this relatively new communications channel. Even those companies that have developed a reasonable funnel through major networks like Facebook and Twitter can face trouble when it comes to smaller or niche social networks, and Instagram certainly falls into this category. While the image sharing network has hundreds of millions of active users, brands have found the image-centered social network difficult to master. The audience is there, but reaching that audience, driving engagement, and ensuring click throughs has proved difficult for many.

On the other hand, some brands and companies have had great success with Instagram. Instagram for Business. Instagram welcomes minute-long videos for all accounts. Getting Started on Instagram. Come creare un profilo Instagram con i contro K [Guest Post] The Anatomy of a Perfect Instagram Profile. Pubblicare foto su Instagram da pc? Si può fare.

How to Post Videos to Instagram. How to Create a Successful Instagram Video Ad for Your Organization. How to Use Instagram for Marketing Your Event — Marketing And Growth Hacking — Medium. Instagram Contest Ideas. 3 Types of Instagram Contests (And Why We Love the Hashtag Contest) What to Post on Instagram: 18 Photo & Video Ideas to Spark Inspiration. How To Advertise A Small Business On Instagram. Instagram Ad Campaigns: 4 Tips For a Better Mobile Experience.