How to Create Audience Personas on a Budget Using Facebook Insights. We know Facebook has a huge amount of data on people.
For the last 18 months, they've been sharing more of this information than ever before through their platform, Audience Insights. As a result, we can begin to pull together audience personas for very little cost other than time, effort, and a Facebook account. This post is going give a whirlwind tour of how we can begin to use Audience Insights to build personas for our business that will allow us to target content better and keep people in mind rather users & sessions.
What is a persona and why should we build them? A persona is the summary of research or observations based on a key group of users who show similar behaviours and lifestyle choices.It allows us to collectively group users into buckets, rather than having to focus on thousands of individual needs and wants. We may end up generating multiple personas to connect to various users we are looking to share our brand with.
Three things to be aware of 1. 2. 3. 4. 5. 6. They are: How to see who has shared your content on Facebook. Driving Traffic from Facebook. Facebook sends a remarkable amount of traffic, but there's a lot of confusion around both just how much and (perhaps more importantly for our work) how we can optimize our work to take advantage of it.
In today's Whiteboard Friday, Rand clears up some of the statistical noise and offers 10 tips for optimizing your Facebook traffic. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Today we're going to talk a little bit about Facebook. Facebook has been growing massively. It sends out a tremendous amount of traffic, and as a result, more and more of us in the field of web marketing as a whole, and because it's so interesting as a correlated factor with things that tend to perform well in Google, are interested in the traffic that Facebook can drive and in potentially growing that.
So I'm going to start out with a few stats. So let's say your boss does send you this Shareaholic report, and Facebook sends 24% of all referral traffic. So some tips. How To Get Clients From Facebook. Social media platforms such as Facebook can be excellent marketing tools for businesses.
For many, however, the value of Facebook and other websites can often seem confusing. Can a small business really get customers from Facebook and how can you do it? The answer is yes and it’s easier than you think if you do the right things. When it comes to marketing, small businesses, can not afford to ignore Facebook. There are many ways how to use Facebook to promote your business, and with Facebook regularly rolling out updates and tools made especially for small business owners, there’s never been a better time to cultivate your online presence. Connect with your Audience Grow your audience organically by creating content people actually find interesting. Blog posts, advice columns, free eBooks, and other materials are great ways to add value to your Facebook page. Facebook Insights: le nuove metriche per i video.
La disponibilità di metriche granulari è un tassello importante della strategia di Zuckerberg volta a spingere le aziende e i “creator” (influencer e youtuber) a caricare contenuti originali su Facebook anzichè su YouTube.
Ecco perché, a meno di un anno dall’aggiunta della sezione video nella dashboard di Facebook Insights (la guida completa), è arrivato un aggiornamento che introduce un restyling e alcune metriche nuove (disponibili anche cliccando sul singolo post). – Minuti visti [nuova]: la somma dei minuti visti di un video – Visualizzatori unici: il numero di persone che ha visto il video – Visualizzazioni: il numero di volte che il video è stato visto – Visualizzazioni per 10-secondi [nuova]: il numero di volte che il video è stato visto almeno per 10 secondi.
Inoltre è possibile approfondire altri due aspetti: – Organic vs. Facebook: nuove metriche per i video e per i live. Facebook vuole convincere i “creator” e le aziende a caricare video.
Per farlo sta potenziando velocemente i suoi strumenti di analisi. Dopo l’aggiornamento di febbraio ecco le nuove metriche introdotte poche settimane fa. Spaccato giornaliero dei seguenti KPI relativi ai video caricati: