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How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year. Ever feel like your business is too "niche" to benefit from blogging?

How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year

Then consider this: 16% to 20% of searches people ask in Google have never been searched for before. No matter how unique your niche is, it's likely that people are searching for the content you'll create. The great thing about an inbound marketing tactic like blogging is that it lets you attract the most qualified prospects to your business, wherever they may be. In fact, some of the most dramatic successes we've seen with blogging come from businesses in niche industries. Take Conversant Bio, for example. Well, when Conversant Bio started a blog with the help of HubSpot Partner SmartBug Media and started creating content around disease research, their blog visits went from about 5,000 visits in December 2014 to 34,000 visits per month ten months later in October 2015.

As part of HubSpot's 2015 Year in Review, we wanted to celebrate the success of our partners and the impact they've had on their clients businesses. How to Get Subscribers for Your Blog: 7 Fresh Ideas. Untitled. Lo ammetto, adoro i titoli acchiappaclick.


Però è anche un po’ vero ;-) Febbraio 2016: 3.073 visitatori Luglio 2016: 7.385 visitatori Nota per il lettore precisino :-) ho scritto “un po’ vero” perché in realtà di nuovi articoli ne abbiamo scritti, e parecchi. Il nostro calendario editoriale, come quello di ogni blog degno di questo nome, non si ferma mai. Ma dal momento che non abbiamo scritto né di più né di meno che nel periodo precedente, come si spiega quel notevole aumento di traffico organico nell’ultimo periodo?

Il vero responsabile è la semplice tecnica SEO di ottimizzazione che ti sto per descrivere passo passo in questo articolo, e che potrai applicare subito anche tu, se leggi fino alla fine. Le premesse Lungi da me l’idea di diffondere un messaggio sbagliato, o essere frainteso. In questo caso particolare, però, si può dire che il metodo che ho utilizzato sia l’eccezione che conferma la regola: non richiede né molto tempo né particolari competenze tecniche.

Untitled. Il blog è uno degli strumenti fondamentali di una strategia di Inbound Marketing, la quale mira a far sì che siano direttamente i clienti a trovarci, attirati dai contenuti web interessanti e di qualità, che esprimono un valore aggiunto reale per il nostro target di riferimento.


L’inbound marketing si contrappone nettamente all’outbound marketing, definito anche come interruption marketing, il marketing del disturbo che interrompe di continuo, senza essere mai richiesto, le vite dei possibili clienti. Esempi di strategia outbound? Tutto ciò che rientra nel marketing classico e tradizionale e che possiamo definire tipicamente “push”: advertising in TV, banner pop-up, telemarketing e chiamate a freddo, email spam ecc. Tutto questo però, sappiamo bene che ormai non funziona più. Why I decided to connect my blog to Facebook Instant Articles. What are Facebook Instant Articles?

Why I decided to connect my blog to Facebook Instant Articles

Facebook Instant Articles are a lighter version of articles that show up on the user’s newsfeed while they’re using the Facebook mobile app and decide to click on a link. The goal of Instant Articles is to provide a better, faster and more pleasant reading experience inside Facebook on mobile devices. It all started with an issue seen by Facebook on its app: news and articles were taking too long to load on a smartphone. The average wait time between clicking on a link and starting to read the article is 8 seconds. Definitely too much time for Facebook, and a big roadblock for users who click on a link shared by their friends on the social network.

Technically, this is how Instant Articles work: instead of having the Facebook app open a web page within its embedded browser, the app simply pulls content from that web page – and displays it on a template pre-defined by the app. 3 Tips to Improve the Search Ranking for Your Blog Posts : Social Media Examiner.

Are your blog posts ranking lower in search than you’d like?

3 Tips to Improve the Search Ranking for Your Blog Posts : Social Media Examiner

Do you want to rank higher for specific keywords? In this article, you’ll discover tools and tips to help you improve the search ranking of your blog posts. Discover three ways to improve your blog post search ranking. Listen to this article: Listen now: Play in new window | Download. 6 Strategies for Launching a Successful Blog. In the book Start Your Own Blogging Business, the staff at Entrepreneur Press and marketing expert Jason R.

6 Strategies for Launching a Successful Blog

Rich explain how to start a profitable business as a blogger by generating income from advertisers, subscribers, merchandisers and more. In this edited excerpt, the authors reveal the six steps you must take if you want to create and maintain a successful blog. The following are basic blogging strategies every professional blogger should implement to help ensure success: 1. Five Places to Find Inspiration for Your Next Blog Post. It’s something that most every blogger faces at one point or another: what am I going to blog about tomorrow?

Five Places to Find Inspiration for Your Next Blog Post

When you’re just getting started in blogging it’s hard to imagine there might come a day when you can’t think of anything to blog about. After all, you’ve just launched your blog, you’re excited, and you’ve either written a bunch of posts you have scheduled to land in the weeks ahead, or you’re so motivated to get writing and have so much to say that running out of ideas seems ludicrous. But maybe a couple of months in or perhaps a big blog milestone rolls around – six months, one year – you’ll find yourself wondering just what else you can write about. 12 Blogging Mistakes Most Beginner Bloggers Make.

Sometimes, when I tell people that I blog for a living, they roll their eyes.

12 Blogging Mistakes Most Beginner Bloggers Make

"That's so easy," they say. "You get a paycheck for sitting on the internet all day and writing. A monkey could do your job! " That's when I roll my eyes. See, people are quick to deem blogging as a no-brainer job. 5 Blogger Outreach Strategies to Maximize Link Building. How to Earn More Links From Your Outreach Campaign & Supercharge Your Link Building Productivity.

5 Blogger Outreach Strategies to Maximize Link Building

Spending more time writing long emails and “well thought out” messages to webmasters can often times be counterproductive. When it comes to guest blogging outreach, less is more; but that doesn’t mean your chances of writing compelling link outreach emails diminish. Whether it be a word, or a specific way you write 1 sentence; making a simple tweak could mean the difference between the number 1 spot, and the top of the second page in Google. Sounds crazy right? 8 Necessities of a High-Converting Blog Design You Should Be Looking For. So, apparently, there’s a show on Disney Channel called Dog With a Blog.

8 Necessities of a High-Converting Blog Design You Should Be Looking For

Yes, you read right. When I discovered this, two thoughts quickly entered my mind -- one, “what the heck ever happened to good old shows like The Mickey Mouse Club? ,” and two, “literally everyone has a blog now, don’t they?” With so many people (and apparently pets) blogging today, general consumers are far more familiar with most blog conversion practices and, unfortunately for marketers, how to avoid them. Despite this newfound hurdle, there are still several simple, data-backed features and tactics to help you attract more leads with a high-converting blog design.

If You’re Not Writing, You’re Losing Sales: – Startup Grind – Medium. Everyone seems to struggle to get a their five minutes of glory to give exposure to their startup. That is, nowadays, being featured on Product Hunt, Reddit or other major publishing site that will drive thousands of visitors to your site. However, very few people do something about it, and most of them overlook a very powerful tool that's been there for ages, it's quick and easy to set up and will most likely not die for at least a few more years: a blog.

This post was inspired by Mark Suster's blog entry Why Startups Need to Blog (and What to Talk About...). It is a really inspirational piece about something that oftentimes goes underrated by most new startups. "Blog will come later", "now we need to focus on sales", "we're not good at that" and other excuses are the most common among entrepreneurs not willing to explore blogging as a sales channel. Blogging isn't just for Writers - it's for Entrepreneurs Very few people are born blessed with the skill of agile wits or sharp writing. First Blog Post: The Definitive Guide [+63 Tips from Experts] Blog SEO: How to Search Engine Optimize Your Blog Content.

Search engine optimization is incredibly important for marketers. When you optimize your web pages -- including your blog posts -- you're making your website more visible to people who are looking for keywords associated with your brand, product, or service via search engines like Google. But it can be a pretty tricky tactic to master with Google's copious algorithm updates. How do you know what matters and what doesn't? What are today's blog SEO best practices, and what's considered "old-school"? How on earth can you keep it all straight? We understand confusion is a common issue facing inbound marketers -- and we want to help. How To Write Blog Post Introductions That Hook Readers. There are eight other people reading this post along with us. In just a few minutes, there will only be the two of us.

Don’t believe it? The challenge was already insurmountable. People read about 18% of your blog post. Readers are overwhelmed with information and are purposefully not reading for their own sanity. Untitled. As a marketing consultant to small business owners, I find that many of my clients fit a basic profile. They tend to be aware of search engine optimization – what it is, and why it matters. 21-Step Blog Writing Checklist To Publish Posts Quickly. If you didn’t blog or write content you wouldn’t be here, right?

We all use CoSchedule to improve our content projects to blow our blogs up with traffic, conversion, and hundreds of grateful and loyal readers. No one remembers the brainiac who said this sacramental phrase “Content is the king” (rumors have it, it was Bill Gates); but we do our best to create content that helps us reach goals to appear on Google’s top 10. Get Organized And Save Time With This Free Course! Work efficiently, stay organized, publish compelling content, and schedule everything for maximum growth. Sign up now for this comprehensive marketing course. 6 of the Best Professional Bio Examples We've Ever Seen. A short, professional bio is one of those things most people don't think about until, all of a sudden, we've been asked to "shoot one over via email" and have approximately one afternoon to come up with it.

That's when we scramble. And when we scramble, our bio ends up reading like this: Rodney Erickson is a content marketing professional at HubSpot, an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers. Previously, Rodney worked as a marketing manager for a tech software startup. He graduated with honors from Columbia University with a dual degree in Business Administration and Creative Writing.

" Never Run Out of Ideas: 6 Writing Strategies to Add Variety to Your Blog. The blank white screaming screen – it’s a dreadful entity for professionals belonging to any field. Because it’s always hard to start from scratch and take the first step. As bloggers, meeting your editorial calendar deadlines is of utmost importance. But, once you’ve written blog posts in particular formats, you might find yourself in deep water. Case Study: The 4-Part Sales Funnel That Rescued This Blog. Beyond the Blog. The SXSW program is always a great barometer of dominant buzzwords. The Start-to-Finish Guide to Optimizing Your WordPress Blog Posts [Plus a Checklist] Catchy Blog Titles: 5 Steps, 100+ Formulas, 500+ Words. When Is The Best Time To Publish A Blog Post? Here’s the scenario. 22 Blogging Tips That Will Get You More Visitors. Shakespeare would undoubtedly make a great blogger!

Here are 22 blogging tips that will help you be a better blogger, improve the quality of your posts and get you more readers. If you are in the internet marketing and social media you know that content is king. Creating valuable content is one of the most important tasks of any marketer. 1. How To Promote Your Blog With 105 Blog Promotion Tactics. SEO for Bloggers: How to Nail the Optimization Process for Your Posts. 7 Types of Blog Posts That Earn The Most Inbound Links. If you want to be successful in SEO, climbing the ranks of search engines and earning more visibility and traffic for your brand, then you need more inbound links from high-authority sources. Come fare personal branding con il blog. How to Write a Blog Post: A Simple Formula + 5 Free Blog Post Templates. Guest Blogging Strategy: 11 Smart Tips To Double Your Exposure.

5 Tips For Promoting Your Blog With Quora - DreamGrow. 150+ Blog Ideas To Kill The Nightmare Of The Blinking Cursor. Catchy Blog Titles: 5 Steps, 100+ Formulas, 500+ Words. How To Start A Successful Blog & Crush Your Marketing Goals. How to Write a Blog Post: A Simple Formula + 5 Free Blog Post Templates. How To Be A Successful Blogger In 12 Steps From Popular Bloggers. Why You Cannot Live Without a Business Blog. How to (Finally) Earn More Money From Your Blog.


Why You Need a Growth Model For Your Blog (And How to Create One) - Grow and Convert. The Science Behind Why People Read Content Online (How to Increase Blog Readership) Vuoi aprire un blog? Ecco il percorso che devi seguire. How To Start A Blog When You Have Absolutely No Audience. What should be the 3 or 6 months marketing strategy for a new blog in 2016? – TechSomeBite. Come guadagnare con un blog: la guida di My Social Web. 4 pagine utili per il blog di un freelance. Blogging: 6 servizi extra per guadagnare di più.

Blogger migliorati dalla SEO. The Research and Science Behind a Perfect Blog Post. How big should blog posts be to rank on Google? - Cornwall SEO. Blog Writing Process: How To Write More Authoritative Posts. 7 modern ways to significantly boost blog traffic (that only rookies skip) Blog aziendale: 9 cliché della scrittura da abbandonare. How to Time the Release of Your Company's News for Maximum Effect. 15 Tactics To Start Using Today for Better Blogging. I blogger e la sindrome del post perfetto. Come scrivere un post in 10 mosse. How To Publish 6 Blog Posts Every Week. — Life Learning. 21-Step Blog Writing Checklist To Publish Posts Quickly. How To Achieve Your Blog Writing Goals This Year. Evergreen Content: How Updating An Old Post Boosted Pageviews by 468%

Quando il micro-copywriting fa la differenza in un blog. Come selezionare e organizzare le fonti del blog.  The 3-Step Bulletproof Formula To Writing Kickass Blog Post Headlines. How To Write Blog Post Introductions That Hook Readers. How To Drive Traffic To Your Blog In Little To No Time. Blog Writing Process: How To Write More Authoritative Posts.