background preloader

WebAlive articles

Facebook Twitter

10 Brand Marketing Statistics for 2021. When you turn your business into a brand, that brand becomes a great tool for not only growing your business but connecting with your audience on a more personal level.

10 Brand Marketing Statistics for 2021

Branding a business is so much more than choosing a logo and the colour scheme you want to represent your business. A business brand includes how you treat your customers and employees, what messages and ideas your brand supports, the culture you choose to harbour in your organization, and so much more. Simply put, a brand is what makes your business unique. That being said, it becomes quite clear why any business would consider becoming a brand. However, it’s also important to mention that this will require careful planning and quite a bit of research. 1. Nowadays, authenticity is not only being greatly emphasized but admired as well. Being true to your brand and what your brand stands for will help your business stand out from the crowd. 2. 3.

Of course, with trust comes transparency. 4. 5. 6. 6 Best Tools for Building Cross-Platform Mobile Apps. The demand for cross-platform mobile app platforms is rising at an unprecedented rate.

6 Best Tools for Building Cross-Platform Mobile Apps

Search interest data for cross-platform software from Google Trends says the same. For app developers and freelance app builders, this is excellent news! When built with a cross platform app development tool, a mobile app would be compatible with multiple platforms (Android, iOS, Windows etc.). Furthermore, app-building companies and freelancers would be able to release apps much faster. 7 Must-Have Elements of a Killer Video Marketing Strategy. If you’re reading this post, then you’re probably looking for actionable advice on how to boost your business with video marketing.

7 Must-Have Elements of a Killer Video Marketing Strategy

This is a clever move. According to Smart Insights, the marketers who already use video marketing will continue to do so in 2020. Along with that, 59% of marketers are planning to include videos to their marketing strategy. Feel like jumping on this bandwagon? In this post, we’ll guide you through the process of building your video marketing strategy from the ground up to measure the results. 1. Marketing is the science that likes figures and numbers (who doesn’t?)

Let’s take a buyer’s journey, for example. AwarenessConsiderationDecision Each stage is characterised by specific behaviour patterns and the audience’s needs. At the Awareness stage, people realise they’ve got a problem, but their focus is too broad. The next stage is the Consideration. 5 Reasons Why a Logo Design Is Important to Your Business. Every business owner wants their company to stand out from the crowd and make a considerable profit.

5 Reasons Why a Logo Design Is Important to Your Business

In this competitive market, you need to be one step ahead of your competitors to reach an extraordinary milestone. An alluring logo of the company can make a significant impact in the market and capture the attention of potential customers. A well-designed logo is a vital part of the business identity, and it’s a mirror of the company. Every element in the design like colour, font, shape speaks to the business personality in a very interesting manner.

Hotel Website Design: 11 Examples to Inspire Hotel Business Owners. In 2018, 8 out of every 10 travel-related bookings were completed via a website or an app.

Hotel Website Design: 11 Examples to Inspire Hotel Business Owners

And 9 out of every 10 travellers expect a personalised web experience when booking a hotel. 7 Facebook Marketing Trends You Should Know in 2020. Marketing in Facebook has changed over the years, but it’s still just as powerful.

7 Facebook Marketing Trends You Should Know in 2020

It has given small businesses the chance to market to the same audience as big companies. There are 1.69 billion Facebook users as of 2020, with 1.3 billion of them using Facebook Messenger. Best Platform to Create Your Android App Without Any Coding Skills. “The rich and interactive experiences we have come to expect on mobile apps have created new standards and expectations for all digital media including the web.

Best Platform to Create Your Android App Without Any Coding Skills

The result is websites are evolving to become more app-like in their rich functionality.” -Raj Aggarwal, CEO of Localytics Apps have revolutionized the way people work in today’s era. They present them with different scopes of learning and knowledge. There are over 2 billion Android devices that are used by people around the globe (The net total of twice than iOS platform). This clearly tells us that the market is sizzled hot by the services provided by Android apps, and is nowhere to be seen in any sort of downfall. One of the fastest ways to construct smartphone programs is to utilize online solutions without any knowledge of programming. Progressive Web Apps: What You Need to Know for Your Business.

Progressive web apps.

Progressive Web Apps: What You Need to Know for Your Business

If you have heard of it and then dunked it in your back burner, then you just gave your rivals a huge relief! They have one less competitor to worry about! Despite its blazing effectiveness, it is still a buzzword in most industries. Which is why we would be talking about it in detail so that you can utilise its benefits to turbo-boost your business growth. Before we start telling you the PWA story, let us show you something: (Image source) We have observed something very interesting in the data above. People spend about 7 times more time on mobile apps than they do in the mobile web browser. The data also revealed something that left us rather puzzled! Even though mobile web browsers receive lower usage time, the traffic volume of unique visitors they get is more than twice that for mobile apps!

You must now be wondering if you could get the best of both worlds: longer session duration of mobile apps and the staggering traffic volume of mobile web browsers. Curious? A Beginner's Guide to Market Research. The year was 1994.

A Beginner's Guide to Market Research

Fiat, the Italian automobile giant, decided to send fifty thousand anonymous love letters to young Spanish women. This was part of a promotional campaign to acquire a portion of the Spanish car market. This idea was based on market research that showed a high affinity for passionate conversation among Spanish people. The plan was to get these women so curious that they would be looking forward to the test drive that Fiat would propose when they revealed their identity. (Image source) Since this idea is unique, unprecedented, and personalised, everyone expected it to be a mammoth success. This novel approach, instead of sparking curiosity, caused panic and anxiety among the women who received the letters!

So, what went wrong? Well, the market research design of Fiat did not test this method of outreach. Chargebacks: How You Can Protect Your Business from It. Chargebacks.

Chargebacks: How You Can Protect Your Business from It

They can feel like a strangling noose around the profit margins of merchants both online and brick-and-mortar! This feeling was justified by a study which shows that merchants lose almost $300 from every CP transaction made via credit cards from some of the major card issuers like AMEX and Discover, and it’s not just your hard-earned revenue that takes a slam!

Credit card issuing companies like VISA, AMEX and Discover impose an industry-wide 1% chargeback limit. In layman’s terms, this means that for every 100 transactions that you process at your store, a maximum of one is allowed to face chargeback issues. So what happens if you stray outside the green zone of 1%? And the bank or financial institution won’t stop there. So what is the silver lining? Keep reading and find out. Top 6 Payment Gateways for Online Businesses in Australia. During the winter of 2019, Andrew came up with a great product idea, which would help reduce parcel theft; something which is rather prevalent in his area. Months have gone by since then; in which time he has managed to build a prototype with the help of his sister. He reached out to a local auto parts shop that agreed to build it for his potential customers.

Next, he chose a fantastic theme on a CMS and had an online store ready to roll. But when it came to implementing a payment gateway on his site, he was lost. First of all, there are so many to choose from! At this point, he had two choices. One, hire a developer to get the gateway up and running on his site so that he can focus his time and energy on streamlining his business model. Two, drop everything and figure out this tangled mess to find the best payment gateway in Australia for his business site. He was at cross-roads as the first option would cost him money which he didn’t have much of. 1. eWay.

16 Amazing Examples of Real Estate Website Design. Since the dawn of time, human beings have appreciated beauty and effectiveness. As a result, we’ve kept an upward trend of development in both art and technology. This same trend continues in the virtual world. When people find a website that’s beautiful and caters to their specific needs, they keep coming back to it. The real estate industry is no exception. With 4.38 billion people already using the internet, it is near obligatory that all businesses, including real estate agencies, have their websites up and running. Since a person spends around 6 hours 42 minutes online each day, it is only sensible that a website with fantastic aesthetics and value delivery will be able to rake in and retain more customers.

How to Improve Your Website: 10 Ways to Fix Your Site Immediately. When someone tells you that you have to improve certain aspects of your website in order for it to convert better, this can sound like an absolute nightmare. After all, you’ve already invested a sizable portion of your time and money to have it designed and developed in the first place! Though your anxiety is understandable, you should accept that your website will need improvements from time to time to adapt to and benefit from current trends as well as provide a better service.

And that is what we are going to discuss today; 10 ways of immediately improving your website. 1. A Comprehensive Guide to Website Management. If you think you have to have a thorough understanding of web development in order to manage your site, then rest assured this is definitely not the case. However, website management is still very important. If your website is a car, then site management is car maintenance. Just like your car, your website will break down or crash if you don’t perform regular management procedures. With that being said, site management is not always easy. Depending on your service duration and business type, there is the potential for a massive process comprising a large number of steps. In this article, we will cover those steps along with the tools that you need to perform them. 14 Simple Ways to Write Product Descriptions That Sell like Hot Cakes. Top 14 Financial Service Website Designs in 2019. 8 Principles of Good Website Design.

Australia's Ecommerce in 2019: Essential Data and Statistics. How to Design Your Website for Gen Z Users. Website Optimisation - How to Maximise Visits, Conversions and More. How Much Does A Website Cost in Australia? 15 Best School Website Designs. Sports Club Website Designs :15 Stunning Examples. WordPress 5.0 Unveils the New Gutenberg Editor. 10 Web Design Trends for 2019. 15 Best Church Websites for Design Inspiration. 20 Examples of Best Law Firm Websites. Cheap Website Design: Read This Before Hiring Your Next Agency. The 14 Best Restaurant Websites for Design Inspiration. 15 Web Design Statistics Every Business Owner Should Know. How to Protect Your Website from Malware and Hackers. Small Business Website: 10 Essential Components [with Examples]