Members - Net Impact Chennai. Reframing the Poverty Problem - Marketing can help address social ills. With billions of people living at the bottom of the income pyramid, some on less than $2.50 a day, the problem of poverty is as widespread as it is pressing. There are nearly as many plans to tackle poverty as there are charitable organizations addressing the problem. But one of the latest is so vastly different that is has some real possibility: What if poverty could be approached as a marketing opportunity rather than a social problem? Bobby Calder and his colleagues argue that it should. “Companies often approach issues like poverty as social problems more than as marketing opportunities,” says Calder, a professor of marketing at the Kellogg School of Management, “but the so-called bottom of the pyramid provides a vast marketing opportunity for innovative, socially-minded companies.”
Over the past decade, many companies have taken a stand to address social problems such as poverty. Typically, such initiatives unfold in the form of corporate social responsibility (CSR) programs. Blog | Financial Access Initiative. Thanks to the generosity of the Citi Foundation, the US Financial Diaries launched a blog and webinar series in partnership with Stanford Social Innovation Review. The series looks at the financial lives of working Americans and offer new insights for designing policies, programs, and products that can better meet their needs. Over the past month, there have been a number of exciting updates in the series... Read More We were glad when Mark Zuckerberg picked Portfolios of the Poor: How the World’s Poor Live on $2 a Day as one of his 23 picks for his book club, the Year of Reading... Read More Mobile money’s early adopters in Bangladesh are much like those who first take up many emerging technologies worldwide - literate urban males who are above the poverty line.
Read More Although micro-credit has been perceived as effective in reducing poverty, in reality, its impact has been modest. Read More The irresistible force of commitment savings met its immovable object. Read More Read More. Microfinance Gateway>Making Microfinance Work: Managing for Improved Performance.