Notes. Colombians Use Social Media to Support Striking Farmers. "Wear a ruana, because we are all from the country! " Photo: Facebook/events/Hosted by AnGela JoyIta RoJas and Yady Calvache At the place where potato fields and cyberspace meet, Colombians are building a movement in support of striking farmers, who in their second week of protests have taken the country by storm. Today was the “National Day of the Ruana,” a reference to the traditional wool or cotton poncho worn by Colombian farmers. Activists asked Colombians in cities to wear a ruana to show their support for the "campesinos," the Colombian Spanish word for farmers. The farmers have mobilized in response to the US-Colombia Free Trade Agreement, which has opened the doors to imported potatoes, milk, tomatoes, rice, onions and carrots, among other products.
In anticipation of the FTA, Colombian farmers had asked the government for price floors and subsidies like US farmers have for production inputs. As one protester said, “The government forgets that we were once all farmers. Social Media Activism. :: I WANT CHANGE!!! iwantchange.org :: Activism On Social Media. Social Entrepreneurship vs. Social Activism: What is the Difference? Change. Social Activism. Isn't enough? Social Media. Social Media and Social Activism. How to Implement Your Content Sharing Strategy for Higher Ed: Part I.
Date posted: July 11, 2013 The rapidly evolving fields of Content and Social Media converge in a very busy intersection of marketing objectives, strategy, tactics and tools. Even for those of us who work in this area every day, this intersection is noisy, confusing and frustrating, as we try to effectively manage all of these complex elements, while keeping up with the latest tools and practice. So for anybody and everybody who has this problem, here is a simple, how-to approach to help create and implement an effective content sharing plan. This approach looks something like this: Firstly, Understand your Content Marketing Goals Content marketing has two primary goals: To draw visitors to your website to access your great content and to ultimately become your customers (including students, donors, alumni, or any other community segments) To attract quality inbound links to your website, to produce increased search engine rankings which will draw more organic search visitors.
Social Media Audit Neil Scaffer. Welcome to 2013! Now that you’ve read all of the “best of 2012″ and “predictions for 2013″ posts, it’s time to take a fresh look at your social media operations and optimize for the new year. A social media audit is part of any social media strategy consulting that I do, but to give you some simple advice as to what you should do to further improve on your social media presence, ask yourself the following 10 questions: Social Media Platforms 1) Are your activities on the various social media websites aligned with where your target customers are spending their time? Perhaps you should consider enlarging your presence to newer social media sites such as Pinterest, Instagram, and/or Google Plus. 2) Are you seeing positive ROI from the time spent on the platforms in which you are invested? Social Media Content 1) Does your content continue to resonate with your social media following?
2) Is your content aligned with your business goals? Social Media Strategy Social Media Organization. Social Media. How our activists view social media | Power to the People | DW.DE | 27.05. Opposition politician Amr Badr from Egypt Modern communication strategy platforms such as twitter and facebook had a great influence on protest movements as they facilitated reaching a larger number of protesters and eased organizing protests in addition to media coverage.
However, it is hard to reach older demographics, the poor and illiterate people who cannot or do not have access to such communication platforms. Greek lawyer Lila Bellou Social media and the internet (blogs etc.) help the dissemination of information and contribute to the pluralism of ideas and opinions, which the traditional mass media (TV, newspapers) can’t offer. On the other hand, this abundance of information creates sometimes confusion to those, who don't have enough critical ability and face problems prioritizing important issues. Ukrainian journalist Tetiana Chornovol Every medium is important for the development of a protest movement, and there is no doubt that twitter and facebook have a contributing role. Twitter, Facebook, and social activism. At four-thirty in the afternoon on Monday, February 1, 1960, four college students sat down at the lunch counter at the Woolworth’s in downtown Greensboro, North Carolina.
They were freshmen at North Carolina A. & T., a black college a mile or so away. “I’d like a cup of coffee, please,” one of the four, Ezell Blair, said to the waitress. “We don’t serve Negroes here,” she replied. The Woolworth’s lunch counter was a long L-shaped bar that could seat sixty-six people, with a standup snack bar at one end. The seats were for whites. The snack bar was for blacks. By next morning, the protest had grown to twenty-seven men and four women, most from the same dormitory as the original four. By the following Monday, sit-ins had spread to Winston-Salem, twenty-five miles away, and Durham, fifty miles away. The world, we are told, is in the midst of a revolution. These are strong, and puzzling, claims. Some of this grandiosity is to be expected. What makes people capable of this kind of activism?