Google + Youtube. How to use social media to understand and engage your customers | Media Network | Guardian Professional. Chief marketing officers (CMOs) who fail to realise social media's potential for customer interaction and customer retention are being left behind. On Twitter, Facebook and even on Instagram, brands are now being discussed and dissected; companies' stories are being subverted and inverted. The reality is, you no longer drive company and brand messaging – your customers do. Consumers and sales prospects are interacting with your company in myriad ways across multiple touch points in this new interactive economy. Today's customers are empowered: they expect companies to give them what they want, how they want it.
In response, progressive CMOs are doing much more than launching a Twitter feed and a LinkedIn group or two to increase reach. Yet most businesses are missing many opportunities to engage customers. The only way for companies to reverse this trend is to become customer-obsessed from the top down. Engage and empower your workforce Get personal with your customers Create advocates.
Wildfire. SDL TRADOS - Translation Memory, Terminology Management and Software Localization. The Power Formula for LinkedIn Success: Kick-Start Your Business, Brand, and ... - Wayne Breitbarth. Calliope Interpreters - Film: Smart Speaking at International Meetings.