How Social Media Influences Fashion Purchases. We are thrilled to be partnering with Netbase this summer on a series of research reports that dive into how social media behavior influences fashion purchase decisions. Netbase commissioned us to survey female social media users about their fashion purchases, shopping behaviors, social media usage and even how they are influenced by friends and celebrities alike.
The results were eye-opening, and point to some real differential strategies by category for fashion brands. Netbase will be releasing several reports over the next few weeks that dive into various categories, but for now here is a taste of some of the top level findings. You can also register at Netbase.com for a full report. Thanks again, Netbase, for including us on this interesting and valuable project! Social Networking Fact Sheet. Highlights of the Pew Internet Project’s research related to social networking. (Note: This page will be updated whenever new data is available.)
As of January 2014, 74% of online adults use social networking sites. As of September 2014: 71% of online adults use Facebook23% of online adults use Twitter26% use Instagram28% use Pinterest28% use LinkedIn For a detailed demographic portrait of users of various social networking sites from September 2014, please see our recent report, Social Media Update 2014. In May 2013, 74% of women were users of social networking sites, compared with 62% of men. Between February 2005 and August 2006, the use of social networking sites among young adult internet users ages 18-29 jumped from 9% to 49%.
Mobile The growing ubiquity of cell phones, especially the rise of smartphones, has made social networking just a finger tap away. Social impact Do social networking sites isolate people and truncate their relationships? Creators and curators As of August 2012: Social media influences fashion purchases - Fashion. Friday, 02 August 2013 A recent study has found that Facebook inspires fashion decisions while Twitter is not among the top five influencers. Fashion blogs and message boards, however, are important influencer and Pinterest and Instagram are the surprise influencers, demonstrating the strength of visual marketing.
As part of the NetBase study “Social Channels of Influence in the Fashion Industry: A Consumer Study”, Edison Research surveyed a representative sample of 1,005 women over 18 years of age in the United States in May 2013 who had a profile on at least one or more social networks, which was usually Facebook (97 percent). Attitudes important for social media influence on fashion decisions Age wise, 17 percent of the surveyed women fell into the 18-24 age bracket, 23 percent into the 25-34 bracket; 20 percent were between 35-44 years old, 19 percent between 45-54 years old, 12 percent between 55-64 years old and 9 percent of the women surveyed were older than 65 years. 10 Wowing Social Media Statistics. Social media is a highly valuable tool for retailers. eBay's research predicts that UK retail sales directly via social media are forecast to grow to £290m by 2014 from £210m.
Photograph: Justin Sullivan/Getty Images "How do I look? " It's the classic question women ask their friend in the shop changing room. Getting a friend's advice on a new piece of clothing, or even a new car, is all part of the shopping experience. New innovations in social media are set to change this, and what people are calling 'social shopping' is predicted to boom. The very nature of social media means the platforms and the way they are used don't stand still. Social shopping may be in its infancy, but it's only going to grow. Our research predicts that UK retail sales directly via social media are forecast to grow to £290m by 2014 from £210m (a rise of 44%) as more and more retailers target consumers with personalised offers and deals on social networks. eBay's Help Me Shop tool eBay recently launched a new social shopping tool called Help Me Shop.
10 Wowing Social Media Statistics. Harrods to target youth audience for first time with Vogue Festival sponsorship. The department store will target 18- to 34-year-olds on a "brand level" to captialise on the fact that customers in the 21 to 30 age bracket are its biggest demographic. Chiara Varese, director of CRM and personal shopping services at Harrods, said: "Harrods has changed a lot in the last four years and a lot of these changes are hidden in this big building, so we want to find new ways to engage and make this young generation experience a brand and show we have evolved. "We’ve had product for this young generation, but we have never targeted them on a brand level. " Harrods will run experiential activity at the Vogue Festival at the Southbank Centre including a Harrods Live catwalk on 29 and 30 March, with participants encouraged to share their experiences on social media.
Visitors will get their hair and make-up done by Bobbi Brown, before walking down the catwalk as they are photographed and participants will be encouraged to share the pictures on Twitter and Instagram. Will the social media bubble burst for brands? Ever since social media emerged and a significant number of consumers turned to it as a means of communication, brand-owners have worried about how they should use it. Facebook and Twitter have become the standout platforms, but for marketers the conundrum has been how much of their budgets they should dedicate to them.
Is social a promotional tool, a way of building brands or simply a place where you can manage your brand reputation? Add to this the more recent concerns about the sort of user-generated content alongside which ads are appearing, and brands are doing some hard thinking about how they use these platforms. Now, a 10-year study into the way brands use social media has found that it "may not be the mass-marketing tool they had hoped for".
Indeed, the research suggests social media could actually be damaging for many brands. Only 10% of consumers said they shared content on the web, while even fewer admitted to ever mentioning brands on social media. Bubble to burst? Costume Designers for TV Have a Big Impact on Fashion. Social Brands 100: how brands have become more adept at using social media. Just over 300 brands were nominated for Social Brands 100 in 2012. This year, that figure rose to 715. The increase illustrates not only that more brands are engaged in social media, but also that social media has become a vital component in how many brands now do business. "It feels like a far greater proportion (of brands) are getting to grips with engagement compared with a year ago," says Steve Sponder, managing director of specialist social-media agency Headstream, which compiles Social Brands 100.
"They are getting their customer service right and creating content that, in some cases, is becoming as valuable as the products or services they are selling. " Multiplatform activity The 2013 Social Brands 100 rankings benchmarked brand engagement across Facebook, Twitter and YouTube. Last year, Innocent was named the number-one brand in the survey. Yet only 20 points separated Battlefield 3 from the brand that ranked 100th. "Customers appreciate a quick reply. 24/7 service 1. 1. The Evolution Of Retail In 2014. 2014 will be a REALLY interesting year in the tumultuous evolution of technology’s impact on retailing. Note I said evolution, not revolution.
Megatrends like social and mobile will enable a new set of challenges and opportunities for retailers. While some may be the beginning of revolutions, it’s too early to tell. Key Consumer Trends Converge eMarketer recently shared that a whopping 74% of purchases researched on mobile devices are completed in-store. While we tend to think of mobile consumers similarly to desktop consumers, but on different devices, this is just not true. Most of our mobile time, is, well, mobile. Digital marketing has always struggled to drive offline traffic to retail at scale, but this data suggests this is changing.
Over 80% of daily Facebook users are on a mobile device. The Holy Grail Since the first person realized she could barter to get additional needed resources, we’ve been trying to figure out what makes people buy. Golden Tickets Loyalty Über Alles. Social media is a highly valuable tool for retailers | Media Network - Partner zone eBay | Guardian Professional. Retailers Respond Slowly On Social Media. £3bn of retail sales will be influenced by social media: eBay. UK retail sales directly through social media are forecast to grow to £290m by 2014 from £210m. The study, commissioned by eBay, also predicts that £3bn of retail sales will be influenced by social media by 2014. The increase is expected to be driven by retailers targeting consumers with personalised offers and deals on social networks.
Nearly half (46%) of social media users are already using social platforms while thinking about making a purchase, and 40% of users are actively deciding what to buy based on what they have seen on social media platforms, including reviews and recommendations, and this is only set to grow. The publication of eBay’s study coincides with data released by Experian Hitwise which shows that Pinterest is now the fourth biggest social network in the US and 14th biggest in the UK. Americans spend on average 15 minutes per Pinterest session and Brits nine minutes. With that in mind, we compiled a list of nine brands making great use of Instagram, and one that isn't. Boohoo.com fashion website soars on stock market – ending day at £840m | Business. The clamour to invest in fashion website Boohoo.com put a rocket under its share price when it floated on Friday, with the fast-growing fashion website finishing the day with a market value of £840m, nipping at the heels of established FTSE 250 retailers such as Ted Baker and Debenhams.
Shares in the Manchester-based company started trading on the junior Aim market at 50p but within 10 minutes had jumped 70% to 85p. They closed up 40% at 70p The enthusiastic reaction from investors added to the paper wealth of the Kamani family who have already pocketed £240m from selling some of their majority stake in the business. The 44% stake retained by the family and other board members was worth £370m at close of trading. Last week the retailer confirmed its IPO had raised £300m, with £50m of that retained for investment.
The offer is understood to have been heavily oversubscribed. The website, which targets 16-24-year-olds, was founded in 2006 by Mahmud Kamani and his business partner Carol Kane. How Social Media Influences Purchase Behaviour. I recognize that preaching the importance of social media to businesses is a little redundant. By now, buy-in to social media marketing is near ubiquitous, but I still find that many organizations have a difficult time quantifying the value they can achieve through the strategic use of social media. While I certainly don’t have a silver bullet response to help everyone understand the actual quantitative value of social media marketing, there are some incredibly compelling stats I’m going to share here to help you understand just how important social platforms can be to your business. 91% of people have gone into a store because of an online experience.
(Source: Marketing Land) This is a crazy statistic, but intuitively makes sense. You have to make sure that your website and social media properties are up-to-date and providing the information your current and prospective consumers are looking for. 89% of consumers conduct their research using search engines. Acting on this is imperative. Digital Influence: How the Internet Affects New Product Purchase Decisions. Trying to decide on a new product to buy? Help is just a few clicks away. According to a Nielsen global survey, the Internet is an important influence on consumers interested in buying new products in categories like electronics (81%), appliances (77%), books (70%) and music (69%). The trend is catching on in consumption categories too—such as food and beverages (62%), personal hygiene (62%), personal health/over-the-counter medicines (61%) and hair care (60%)—with respondents in Asia-Pacific, Latin America and Middle East/Africa most engaged in online decision-making.
More than half of all global respondents consider the Internet important when it comes to purchasing new clothing (69%) and cars (68%). U.S. respondents say the Internet is very/somewhat important when making a new product purchase decision for electronics (73%), appliances (63%), cars/auto (62%) and music (59%). Social media is also an integral decision-making tool for consumers hunting for new products. Social media influences fashion purchases - Fashion. Teens, Social Media, and Privacy. Teens, Social Media, and Privacy Teens share a wide range of information about themselves on social media sites; indeed the sites themselves are designed to encourage the sharing of information and the expansion of networks. However, few teens embrace a fully public approach to social media.
Instead, they take an array of steps to restrict and prune their profiles, and their patterns of reputation management on social media vary greatly according to their gender and network size. These are among the key findings from a new report based on a survey of 802 teens that examines teens’ privacy management on social media sites: Teens are sharing more information about themselves on social media sites than they did in the past. Teens are sharing more information about themselves on social media sites than they did in the past. In addition to the trend questions, we also asked five new questions about the profile teens use most often and found that among teen social media users: S-s-14-fashion-weeks--social-media-highlights- Socialmediamatters.
Survey: Most Teens Savvy about Facebook Privacy - Some See It As an 'Obligation'