What a crazy second half we’re off to. Within our industry, we rarely if ever have seen the kind of furor that has been happening over the last several weeks. The blogosphere and twittersphere have been going crazy within our creative community. Recently, that’s been accentuated by Adobe’s unusual offer to encourage users of other editing platforms to adopt Adobe as part of their toolkit. Learn more about switching and the Switcher promotion here . Unfortunately, with all good intentions, it sometimes generates a certain amount of confusion and at the request of a friend and coworker, I’m here to set the record straight on the details of Adobe’s current promotional offer for FCP and Avid users.