background preloader

Fashion industry info

Facebook Twitter

Five Key Trends Shaping Influencer Marketing In 2019. Trends. Keyword Research, Competitive Analysis, & Website Ranking. 4 Reasons Why Visitors Don’t Add Products to Cart on Your Product Page. How China Is Upending Western Marketing Practices. Kimberly Whitler, assistant professor at the University of Virginia Darden School of Business, believes the days of transplanting well-worn Western marketing practices into national markets may be numbered.

How China Is Upending Western Marketing Practices

She has researched marketing campaigns in China and finds they are faster, cheaper, and often more effective than traditional Western ones. Moreover, she argues they may be better suited to today’s global marketplace. Whitler is the author of the HBR article “What Western Marketers Can Learn from China.” Download this podcast CURT NICKISCH: Welcome to the HBR IdeaCast from Harvard Business Review.

For decades, marketing theory and practice have been defined and refined in the West, from the four Ps taught in MBA programs to the sophisticated brand management run by multinational corporations. The Unique Struggle to Find a Therapist of Color. Seeing a white counselor comes with a lot of anxiety.

The Unique Struggle to Find a Therapist of Color

When I was en route to my first session with the new therapist, I saw a car covered in Donald Trump supporter bumper stickers in the parking lot, and I prayed it did not belong to my therapist. Living in a red state means coming to terms with the fact that it’s a genuine — if not likely — possibility that I could end up entrusting my mental health to someone who supports Trump. Seeking help makes me feel vulnerable enough, but the fear that my therapist will deny my reality is terrifying. I’ve tried using mental health care directories to locate therapists in my area who understand the experiences of people of color. Unfortunately, all of those searches returned white faces. It’s hard to feel supported while sitting on a couch across from a white person requesting that I please explain why I’m afraid to let my son play with other kids in the area.

Who Buys Digital Art—And Why. Why would anyone want to buy a piece of digital art?

Who Buys Digital Art—And Why

Unlike paintings or prints, you cannot touch a digital image, and displaying such works — for your own enjoyment or to show off to others — does not have an obvious mechanics (more below). Optimize Your LinkedIn Profile with the Top Keywords in Marketing. Hardwood Flooring, Hardwood Floors, Wooden Floors. Your Data Literacy Depends on Understanding the Types of Data and How They’re Captured. Executive Summary The data-related concepts non-technical people need to understand fall into five buckets: (i) data generation, collection and storage, (ii) what data looks and feels like to data scientists and analysts, (iii) statistics intuition and common statistical pitfalls, (iv) model building, machine learning and AI, and (v) the ethics of data, big and small.

Your Data Literacy Depends on Understanding the Types of Data and How They’re Captured

The first two are easily overlooked. The capture of data depends on the use case. Data scientists mostly encounter data in one of three forms: (i) tabular data (that is, data in a table, like a spreadsheet), (ii) image data or (iii) unstructured data, such as natural language text or html code, which makes up the majority of the world’s data. The ability to understand and communicate about data is an increasingly important skill for the 21st-century citizen, for three reasons. Fashioning A Whole New Industry. How Skmmp styled the digital transformation of the fashion industry. Our Start-up of the Week is Dublin-based Skmmp, creator of a virtual showroom and enterprise platform for the fashion business.

How Skmmp styled the digital transformation of the fashion industry

“Skmmp is an enterprise supply chain optimisation product for the wholesale fashion industry,” explained Skmmp CEO and founder Aileen Carville. Skmmp is an Irish ‘fashtech’ start-up based at NDRC focused on helping designers, wholesalers and retailers. Ultimately, end users get more lines of clothing in stores and there is more ease of use throughout the whole channel. ‘Onsite at Fashion Week, we created holograms of our virtual “showroom model”. Buyers could see how the clothes looked and fitted using our augmented reality’– AILEEN CARVILLE “We have developed a digital showroom which hosts multiple designer fashion collection catalogues. “The platform increases wholesaler revenue by extending the buying window from four weeks to 24/7 while allowing them to reach 10 times the number of retailers they can currently service each season.”

The market The founder. Luxury Fashion Ecommerce: 18 Brands Leading a Soon-To-Be $87B Market. Having crossed $100M in gross sales, fashion icon Rebecca Minkoff sells online in over 100 countries and 70 currencies At $13.2M a year, British luxury brand Holland Cooper’s O2O strategy drives 60% of sales through its Shopify Plus websiteLeSportsac’s personalization has improved sales by 12%, units per order by 37%, and AOV by 20% Earlier this year, McKinsey & Company revealed that nearly 80% of luxury sales were “digitally influenced” and that high-end spending online is expected to more than triple to €74 billion (87 billion USD) by 2025.

Luxury Fashion Ecommerce: 18 Brands Leading a Soon-To-Be $87B Market

Likewise, Bain & Company reported that luxury ecommerce sales increased 24% in 2017. Still — as the above chart makes clear — the overall market share of luxury ecommerce pales in comparison to offline sales. The reason: high-end brands often struggle to translate the luxury in-store experience to the online world — but it’s not impossible. Insights for today and tomorrow Interested in an executive view of ecommerce fashion? Access the guide today.