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Five Key Trends Shaping Influencer Marketing In 2019. Trends. Keyword Research, Competitive Analysis, & Website Ranking. Google News Digest: New SERP Features, Pay for Conversions in Display Campaigns, While we were away enjoying the holiday season, some important updates from Google were getting ready to be rolled out (and most of them are live now).

Google News Digest: New SERP Features, Pay for Conversions in Display Campaigns,

If you feel you may have missed some updates and are not sure what those might be, below is everything you need to know is here. Most of the updates are related to Google Search News — new SERPs features, algorithm update, mobile-first transition, etc. — but we also noticed many Google Ads and Google Tool updates and features being rolled out in the past two weeks. So, as always, let’s start with the Marketing Scoop podcast where Ian Anderson Gray, the Founder at Ian Anderson Gray, and Lilach Bullock, the online marketing genius and Founder at Lilach Bullock Ltd, will discuss all these important updates in detail. New Google Search Ranking Algorithm Update? Source: Google Search Ranking Algorithm Update Around January 6th. Wolfgang KPI Report 2019. Sentiment Analysis with Python (Part 1)

Archie, the first royal Instagram baby - Monarchy and media. How China Is Upending Western Marketing Practices. Kimberly Whitler, assistant professor at the University of Virginia Darden School of Business, believes the days of transplanting well-worn Western marketing practices into national markets may be numbered.

How China Is Upending Western Marketing Practices

She has researched marketing campaigns in China and finds they are faster, cheaper, and often more effective than traditional Western ones. Moreover, she argues they may be better suited to today’s global marketplace. Whitler is the author of the HBR article “What Western Marketers Can Learn from China.” Download this podcast CURT NICKISCH: Welcome to the HBR IdeaCast from Harvard Business Review. For decades, marketing theory and practice have been defined and refined in the West, from the four Ps taught in MBA programs to the sophisticated brand management run by multinational corporations.

We’re All Being Manipulated by A/B Testing All the Time. 20 Practical Ways to Implement Data Science in Marketing. Should Twitter Get Rid of Follower Counts? Wolfgang KPI Report 2019. "Everything Is Fake": Ex-Reddit CEO Confirms Internet Traffic Metrics Are Bullshit. Extending call and message reporting to more places - Google Ads Help. 27 November 2018 Starting this week, calls from your location extensions can be counted as conversions once you enable account-level call reporting.

Extending call and message reporting to more places - Google Ads Help

The default length of a call that will be counted as a conversion is 60 seconds, and you can change that value at any time based on your business goals. Measuring calls that last over a certain duration can be a helpful indicator of which campaigns, ads and keywords are driving the highest quality interactions with customers. We’re also adding call and message reporting to the main extensions tab in Google Ads so you can see how individual extensions are driving results from phone calls and messages.

Review new metrics like phone-through rate and chat rate to optimise your performance. Billboards are an old but booming ad medium - Sign of the times. Could Big Data Replace the Creative Director at the Gap? Brian Kenny: Karl Lagerfeld.

Could Big Data Replace the Creative Director at the Gap?

If you're not into fashion, you may not recognize that name, but Karl Lagerfeld is to fashion as Wayne Gretzky is to hockey as Mick Jagger is to rock and roll as Steve Jobs is to consumer tech. He is, according to industry insiders, nothing less than a fashion god. Consumer Expenditures Survey (CE) Average expenditures in 2017 were $60,060, a 4.8% increase from 2016 levels Average expenditures per consumer unit for 2017 were $60,060, a 4.8-percent increase from 2016 levels, and average pretax incomes decreased slightly by 1.5 percent.

Consumer Expenditures Survey (CE)

HTML | PDF | RSS Expenditures for July 2016-June 2017 are 3.9% higher than the July 2015-June 2016 average Average expenditures per consumer unit for July 2016 through June 2017 were up 3.9 percent compared with the July 2015 through June 2016 midyear average. Average incomes also increased, up 0.3 percent. Additional CE News Release Information.

Examples of Market Segmentation. Market segmentation is an integral part of a company's marketing strategy.

Examples of Market Segmentation

It is the process of breaking down a larger target market into smaller, more homogeneous groups of customers that you can more efficiently market to. Both consumer-oriented and business-oriented companies should segment customers using one of several common approaches. Demographics Demographic market segmentation is one of the most common approaches to segmenting markets. With this strategy, a company simply divides the larger market into groups based on several defined traits.

Geographic. 3 Tips to Enhance Your Content Marketing in 2019. The process of content marketing is simple enough to grasp.

3 Tips to Enhance Your Content Marketing in 2019

Produce engaging and useful content for people to read, watch, love and, in the end, purchase what you are selling. But there are a few core elements that make content marketing successful. Young, gifted and held back - The millennial generation. Entreprenuer is toast of hospitality industry with her staff-finding app. At the age of 11, she spent an entire summer holed up in her room making stuffed cuddly toys.

Entreprenuer is toast of hospitality industry with her staff-finding app

But sales didn't go as well as expected. "No one bought one - not even my Mum," said Wrixon. "I learned my first lesson in business: make sure there's a market for your product. " Her appetite for the hospitality industry also came at an early age. The Machine Learning Revolution: How Artificial Intelligence Could Transform Your Business. By Alston Ghafourifar and Michael Evans With a technology as impactful as machine learning (ML), it can be difficult to avoid hyperbole.

The Machine Learning Revolution: How Artificial Intelligence Could Transform Your Business

Sure, billions of dollars in investment are pouring into ML projects. Yes, machine learning is a centerpiece of digital transformation strategies. And, to be certain, machine learning is often what people are talking about when they use the umbrella term “AI.” So it’s worth taking the time to look at real-world ML capabilities being developed and deployed at digitally nimble companies around the globe. Artificial Intelligence defined. Adam&eveDDB – communications agency. Optimize Your LinkedIn Profile with the Top Keywords in Marketing. Keys to Creating Meaningful Content. Image credit: happydancing/Shutterstock Content may be king when it comes to developing a marketing strategy, but that doesn't mean all content is created equal.

Keys to Creating Meaningful Content

If a company aims to induce prospects to make a purchase, its content had better be compelling. By now, most companies with a marketing strategy have some idea of the critical importance of compelling, engaging content. Your global authority on advertising and media effectiveness. Fashion Logos.