6 reasons PR pros should manage social media. Hear, hear!
Digital and mobile technologies continue to transform the PR practice. The lines separating PR, marketing, branding, advertising, and customer service are blurry in social media. Do PR professionals have the right skills for the brave new social world? Absolutely—and here's why. 1. Social media requires us to create, curate, and share engaging and relevant stories. Just as we have practiced our written and digital communications, we need to develop our skills in social and visual content. 2. While visual storytelling skills are important, writing skills are essential for social media. PR pros are experienced writers, editors, and proofreaders. 3. Social media is about being timely, interesting, and relevant. Social media provides us with excellent tools to better understand our publics and communicate with our stakeholders. 4. Relationships have always been the focus of PR practice.
Social media is all about relationships. 5. 6. Social media is like an instant focus group. The average Facebook user is getting older—and more masculine. The average Facebook user is older than in previous years and more likely to be a male.
According to new data from SocialBakers, Facebook users are 53 percent male and 47 percent female. The trend has been skewing more male since 2010, when the site was 51 percent female. The average age in 2010 was 29.53, and is now 30.11. SocialBakers says in its report on the changing landscape of Facebook that “the once student-oriented social network is progressively becoming a network for everyone, even for families and older people who are effectively becoming more computer literate and social media savvy.”
The top brands on the social networking site have varied over the years. Check out the evolution of top brands (which included Nutella and Pringles in 2010) in this infographic: The 10 most active cities on Twitter. 17 essential social media guidelines to follow. This is the perfect time of year to reflect back and figure out what the previous 12 months yielded in the way of insights and perspective.
I decided to break out this analysis into several different categories for 2012, including the most relevant social media concepts I either adopted or believed in more strongly. I consider these essential social media guidelines, for clients and for myself. As it is with life, in general, the more I think I know about social media, the more I discover there is to know. That’s humbling. But that’s how learning goes. The point is to stay open and aware—especially in an area as rapidly changing as this one. Some of these were already among my go-to guidelines when advising clients or blogging or posting. My social media guidelines gleaned or reinforced last year.
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