Create and Optimize Visual Content: a new PR skill. By Sally Falkow Forbes called the rise of visual content the breakout trend of 2012.
As early as 2007 Jakob Nielsen’s eye tracking studies showed that images attract attention. 2012 Academic Summit: Richard Edelman Keynote (Teaching PR) More from Edelman's 2012 Academic Summit: just a few notes from the keynote by Richard Edelman. 5 ways that technology is changing the production, transmission and consumption of content: New social giants are emerging (Pinterest, Instagram, Tumblr) -- all have strong visual componentsPaid media now amplify social media -- example: Facebook sponsored storiesSearch is morphing with social -- search engines have tweaked algorithms to include social indicators of authorityAmplification now trumps circulation -- not just circulation but getting a story amplified by others through social networksVisual storytelling is in renaissance -- everybody's pushing into visual such as slide shows, videos PR is growing rapidly, but there's more we can do: In sum, Edelman said, the industry and educators have to equip the next generation to be cross-trained in traditional PR, social engagement, data and storytelling.
Get the Picture: How an Infographic Can Improve Your Social Media. One of the biggest and consistent trends this year in social media is image based content.
The reason why pictures have such a huge impact on what we do is because our brains consume and process images a lot quicker than text. Incorporating images in blog posts and articles has been known to increase the amount of time individuals are spending on a site. Beyond Words. How did a small search marketing software company become the lead “analyst” on Facebook’s advertising potential?
It used pictures for its PR. In the days leading up to Facebook’s IPO, there was a great deal of debate around whether the social media giant’s ad platform was built for long-term success. This dialogue didn’t escape WordStream, a provider of pay-per-click and search services, which thought it could get a bit of publicity for a quick study it conducted comparing the value of display advertising on Facebook to that of Google’s Display Network. But rather than simply put out a press release, WordStream decided to tell the story via an infographic. What WordStream wasn’t prepared for was the massive reception the infographic received. While WordStream may have hit the perfect storm of media interest, the company believes that the infographic—and the ease by which journalists, bloggers and others could access and share the information—made it all possible.
Leading with video. En bild säger mer än tusen ord. Westander. Bilder intar sociala medier. Bildens betydelse. Bilderna får över tid allt större utrymme i pressen.
Bildens betydelse underskattad - Lars Johansson. How To Join the Visual Revolution – For Free. This post was co-written with Solo PR community specialist Jennifer Spivak.
A Thousand Words: Social's Visual Economy. Why Marketers Should Invest in Visual Content Creation. The other day I was commenting to a friend that I was on Facebook when it was still 'The Facebook.' If you're in my group, you may remember at that time it was just for college students, and you couldn’t do much more on it other than see what one friend was saying to another; there were no status updates, no news feed, and no sharing of videos or photos. The point is, I’m only 25 and I already feel old in the history of social media. But as Bob Dylan famously said, the times they are a changin’, and social media seems to be doing it more frequently than other marketing channels.
The most recent trend to come to social media is the dominance of visual content. Facebook has turned its walls into timelines and Pinterest, the online photo scrapbooking site, is now the number three social network in the country for total visits, and videos and infographics are peppering blogs everywhere. Seeing Is Believing - Why PR People Should Take Infographics More Seriously. By Franklin Walton, Ph.D., Principal, Franklin Walton LLC; Member, Measurement Commission, Institute for Public Relations Infographics are cool.
If you are reading CommPRO.biz, you probably get fed infographics every day on Facebook and Pinterest, you follow the Infographic of the Day on Fast Company, or you have at least browsed at or played around with Google Fusion Tables. Yet most PR people have not realized the immense challenge—to our analytical and visual competencies—that infographics have presented. Visual Communication is Core to PR. For decades, PR has been a profession for wordsmiths, and the tools of the trade have been press releases and soundbites.
But, amid all the changes this industry has seen, it’s the shift to visual communication that is the most profound. The fact is, communication has become a visual art. Global audiences relate more easily to pictures than words. Mobile audiences demand the immediacy of an image, rather than the complexity of text. 5 Reasons Images are King with Social Media Marketing. It’s a well-known fact that people are visual.
They like things that attract their eyes. Color, images, movement, all these things bring them in and make them stay and brings them back.