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Quand les mots valent de l’or, par Frédéric Kaplan (Le Monde diplomatique, novembre 2011) Le succès de Google tient en deux algorithmes : l’un, qui permet de trouver des pages répondant à certains mots, l’a rendu populaire ; l’autre, qui affecte à ces mots une valeur marchande, l’a rendu riche.

Quand les mots valent de l’or, par Frédéric Kaplan (Le Monde diplomatique, novembre 2011)

La première de ces méthodes de calcul, élaborée par MM. Larry Page et Sergey Brin alors qu’ils étaient encore étudiants en thèse à l’université Stanford (Californie), consistait en une nouvelle définition de la pertinence d’une page Web en réponse à une requête donnée. En 1998, les moteurs de recherche étaient certes déjà capables de répertorier les pages contenant le ou les mots demandés. Mais le classement se faisait souvent de façon naïve, en comptabilisant le nombre d’occurrences de l’expression cherchée. Au fur et à mesure que la Toile s’étendait, les résultats proposés aux internautes étaient de plus en plus confus.

. — L’enchère sur un mot-clé. . — Le calcul du score de qualité de la publicité. . — Le calcul du rang. Google. Google Zeitgeist - L'année 2013 en recherches. How Google is becoming an extension of your mind. SAN FRANCISCO -- It's time to think of Google as much more than just a search engine, and that should both excite and spook you.

How Google is becoming an extension of your mind

Search remains critical to the company's financial and technological future, but Google also is using the search business' cash to transform itself into something much broader than just a place to point your browser when asking for directions on the Internet. What it's now becoming is an extension of your mind, an omnipresent digital assistant that figures out what you need and supplies it before you even realize you need it. Think of Google diagnosing your daughter's illness early based on where she's been, how alert she is, and her skin's temperature, then driving your car to school to bring her home while you're at work. Or Google translating an incomprehensible emergency announcement while you're riding a train in foreign country. Or Google steering your investment portfolio away from a Ponzi scheme.

Google, in essence, becomes a part of you. Exciting? Me? Google Reveals Its 9 Principles of Innovation. Ever wonder what makes the Google the holy grail of productivity and creativity?

Google Reveals Its 9 Principles of Innovation

There's no magic in the drinking water at the Mountain View, CA company. The tech giant draws from what Google's chief social evangelist, Gopi Kallayil, calls the nine core principles of innovation. Kallayil shared his insights at this week’s San Francisco Dreamforce summit. Here are the nine rules that any enterprise, large or small, can adopt to steal Google’s innovative culture. 1. It can come from the top down as well as bottom up, and in the places you least expect. 2.

Worry about the money later, when you focus on the user, all else will follow. End result? 3. If you come into work thinking that you will improve things by ten percent, you will only see incremental change. Google co-founder Larry Page built his own book scanner, and the initial process required having someone manually turn its pages in rhythm, one at a time, according to the pace of a metronome. 4. 5.

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