Top Secret: How to Beam Your Business From Bland to Superhero Status, NOW! Comfortably situated in the back booth of our favorite Japanese restaurant, we’ve just ordered the first round of sushi when her phone rings.
“Answer it,” I say. “You don’t mind?” “Of course not, if Iron Man was on my caller id, I’d answer it too.” I know better than to interrupt the negotiations of superheroes. She giggles. Sipping my martini, I settle in to listen as Tony Stark spills his story. “Hi Tony, how can I help you this fine evening?” “Evening Sue, we’ve got a special case that needs your expertise.”
“Mmmmhmmm,” she purrs. Man, she was always cool as an ice-dancing penguin when business propositions came her way. Iron Man pushes on, “Magneto acquired a somewhat sizable stash of plutonium and has conveniently stored it under the United Nations Headquarters in downtown Manhattan. “Ah, that sounds serious, Tony. “Well he’s managed to shield the location in a way that none of the telepaths can get an exact read, and we don’t have enough detail to storm the castle, as it were. Because… Four things Darth Vader can teach us about marketing. Doctor Who's Favorite (Marketing) Dish: Fish Fingers and Custard! “New mouth, New rules!”
— The Doctor Worried that your marketing sounds a lot like everyone else’s? It happens. To the best of us! Usually because we’re too insecure to throw away those sales page blueprints and email templates and create our own path. We’re afraid to stop listening to the advice of the A-Listers and Influencers for just five minutes and do a gut check with ourselves. The Doctor has just what you need. Even if you’re unfamiliar with Time Lords and weeping angels, I promise you’ll find these tips helpful the next time you feel stuck or even fearful about your marketing. Star Trek Voyager Small Business Lessons On Going it Alone. Thousands of light years from home.
No back-up. Limited resources. Scary bad guys with superior weapons. Is this the plot of Star Trek: Voyager, or a day in your small business? Both! Right now I’m rediscovering the Voyager series with my husband and daughter, who are first time viewers. Ready to find out what Star Trek: Voyager has taught me about small business? Star Trek Voyager Small Business Lessons On Going it Alone This post is part of the awesome Word Carnival. Be Open to Unusual Alliances (with a Scorpion Failsafe) Alternate Title: Don’t trust a Borg leopard to change its spots.
In an unprecedented move, Captain Janeway strikes an uneasy alliance with the Borg. A Star Fleet captain made a deal with the Borg. The question for Janeway was not if the Borg could deliver on their end of the bargain, but if they could be trusted to keep up their end once their enemy was defeated. Keep an open mind regarding unconventional partnerships for your small business. Final Thoughts. The Tao of Joss Whedon: What Firefly Taught Me About Small Biz Marketing. No, not that firefly ….
Not that one either … where’d I put that thing? WTF Marketing - Fort Collins Colorado Marketing Experts. Their basic M.O.: they suck the life out of their victims to heal themselves, live forever as a result, and have turned the Pegasus galaxy into their own personal human farmville (now there’s a game I’d play on Facebook).The Wraith never reveal their actual names, they trick their victims with hallucinations, and they have no qualms about lying to your face to achieve their goals.
Sound like any “gurus” you might know? Only kidding. Kind of. Every time I see one of these creeps, I’m reminded of nightmare projects. You know the kind – they take up all your time, suck the life out of you, diminish your will to live, and just won’t die. When a client approaches me with what I suspect is a Wraith project, my first step is making sure what we’re dealing with.
Identify a Wraith Project Is the project taking up more and more of your time just to keep the status quo? Four of these traits and you’ve got a Wraith Project. Kill It Dead. Maybe you don’t have access to actual live ordinance.