Stop and Listen: A Guide to a Solid Social Media Strategy. Turn a Flimsy Social Media Strategy Into a Solid Plan It’s tough.
There’s no doubt about it that social media can often feel like you’re trying to catch a fish with your bare hands against a rushing river (and maybe even blindfolded). Platforms, algorithms, dynamics, interfaces, access to data – what made sense or was available yesterday is constantly being swept away by today’s updates, news, and the frequently changing landscape. Before you go nuts over “best practices” and are persuaded that buying fans is the way to go, hold up. Quickstart.pdf. The Definitive Guide to Setting Up and Marketing a Podcast to Help Grow Your Blog. How to Use Twitter for Business and Marketing. Is Twitter a part of your social media marketing?
Or have you let your Twitter marketing drop off lately? In any case, with the latest Twitter updates, trends in multi-screen usage and real-time marketing, you’ll likely want to take a fresh look at what Twitter has to offer. Here’s a checklist of everything your business needs to do to get on (or back on) Twitter and start seeing great results. About Twitter Twitter is a short message communication tool that allows you to send out messages (tweets) up to 140 characters long to people who subscribe to you (followers). Your tweets can include a link to any web content (blog post, website page, PDF document, etc.) or a photograph or video. People follow (subscribe) to your Twitter account, and you follow other people. How Twitter Is Unique In the social media world, Twitter falls into the category of microblogging tools because of the short, disconnected messages it distributes.
Facebook: A tweet is like a short Facebook status update. How to Use Twitter for Business and Marketing. How To Keep Your Online Presence From Making You Cry. Your online presence means a lot and it could very well be the one important anchor in determining if a potential customer or client decides to spend money with you, trusting you.
The reputation you establish can rely squarely on the first reaction of their introduction to you and your company. Customer attraction is drawn from the first few seconds they are greeted: The way products are displayedThe way the website is presentedThe conversations or items posted on social mediaThe way customer service is handled Maintaining an online presence and excitement about your services and/or product can take up quite a bit of time, effort and sometimes it’s a little stressful. Social Media, Go Minimal. 179 Flares Filament.io 179 Flares × I got so riled, in fact, that I wrote not one but two posts in response on one of my other blogs, Stage Presence Marketing.
There was a lot of grandstanding and just-plain-wrong advice in that BI piece – there was a lot to disagree with. But one passage in particular made me do the Captain Picard facepalm: A real social media expert will capitalize on all avenues of social media, including Pinterest, YouTube, and Flickr. 6 Smart Ways to Capture Emails. 47inShareinShare Email lists are key assets for most businesses, any 4-year old knows.
The bigger your list and the better your relationship with the list, the more money you make. Growing your email list starts with a great lead magnet – without it no tactic mentioned here will work. You should also have a kickass email capture form – here’s how to design a good one. MarketingSherpa study from 2010 says these are (were) the most effective ways to capture customer emails: Capturing emails when they buy something or sign up?
However, most of your traffic is not buying or signing up right away, and we need to entice them to give their email in exchange for something. 12 Ways to Connect, Create, and Collaborate Using Google Hangouts. Social Media is Bullshit: An Interview with the Author, Brandon Mendelson. Brandon Mendelson, author of “Social Media is Bullshit” Last week, I finally got back on the podcasting horse with an interview I’ve been looking forward to since before Thanksgiving. This one involved Brandon Mendelson (aka BJ Mendelson), an ex-marketer whose recently published book, “ Social Media is Bullshit ,” has been getting mostly favorable reviews. How to Use Pinterest. Advanced Pinterest Marketing Strategies for Dominating Web Traffic. Pinterest has been the best source of traffic for my website in a very long time, and I’m completely in love with it.
In this post, I’m going to walk you through the process I went through to optimize my Pinterest page and start seeing massive traffic. This is part 2 of 2 on Pinterest Marketing, click here for part 1. I would suggest you read that first, because this is more complicated. This is a fair bit of work, but it will absolutely 100% be worth it. One of strategies I walk you through in this guide took me 4 days to complete, but I saw results immediately. Lets start off easy by looking at… Pinterest Specific Images These are images that you create purely for posting on Pinterest. Infographics. I’ve created a couple posts which have been purely for posting on Pinterest, lets have a look at one of them now, it’s the image on the right hand side of the page. Twitter Promotion My Most Advanced Strategy Yet Let me explain. Heavyweight Help: The Complete Guide to Getting Started on Pinterest.