background preloader

List Building - Email Marketing

Facebook Twitter

Email Marketing Best Practices. Email deliverability resources, sites, services, tools etc. By Mark Brownlow | Licence this content inShare0 We all want to know how to get more email delivered.

Email deliverability resources, sites, services, tools etc.

But how? This collection of resources should answer any questions you might have about the important issues within the deliverability world and how you can improve your own delivery rates. Introductions (2) | Articles (112) | Future of deliverability (11)Deliverability blogs (12) | Deliverability Twitter accounts (30)Tools, services, organizations and "other" (25) Introductory articles Articles Further reading on the "future of deliverability" series A five-part blog series covered the role of user engagement, domain-based reputation, authentication, certification and B2B reputation.

Chris Wheeler:Domain Reputation and Recipient EngagementTime to drive solo? Deirdre Baird:What's going on at the ISPs: 2009 - 2010. The Leading Authority on Email Marketing Metrics EmailStatCenter.com. Email Marketing Software. Email marketing metrics and statistics. InShare6 Find published statistics and discover the principles and results of email testing.

Email marketing metrics and statistics

Learn all about open rates and how to properly analyse your campaign numbers. Discover user attitudes to email and marketing. Popular articles: Email marketing statistics Information on dozens of sources of relevant stats, including average campaign results, delivery success, consumer surveys, email software market share, etc. How to optimize your email for mobile devices. If your email subscriptions are anything like mine (as a fellow interactive marketer, I assume they might be), it seems like every other article that hits my inbox lately contains another new stat or case study regarding mobile.

How to optimize your email for mobile devices

Whether we're talking about the mobile web, mobile apps, mobile email, or mobile sites, the "M-word" is everywhere. As more research regarding both the sales and usage of mobile devices -- specifically smartphones -- becomes available, many marketers are asking, "How should I be optimizing my email for mobile devices? " There are several strategies available that range from "ignore it" all the way to the creation of elaborate solutions to deliver device-specific content to mobile users.

But how do you know which is right for you and, more importantly, your subscribers? Get connected. Know your audienceThis is no doubt advice you've heard it before: Relevancy is the new king in interactive marketing (although content still counts too). Tips for Tracking Email Marketing Campaigns. Email campaigns are a cost-effective way of attracting quality return visitors to your site.

Tips for Tracking Email Marketing Campaigns

It's important that you tag your email campaigns with campaign tags so that you can track how well each email performs. This lets you optimize your efforts and track your return on investment. What are campaign tags? Campaign tags are additional information that you apply to links. Once a link is clicked, the tag information is passed to Google Analytics. Deliverability.com. The CAN-SPAM Act: A Compliance Guide for Business. Publications Email Insider. Jimmy Wales On Wikipedia, Brands, Why He Loves Coke, But Doesn't Talk About It Question: Wikipedia plays a significant role in generating awareness and providing information for many brands -- particularly media and entertainment brands -- and yet, at this point in time, there is very little brands can do ...

Publications Email Insider

Internet Ad Revenue Hits $42.8 Billion In 2013, Surpasses Broadcast TV For the first time, marketers spent more to advertise on the Internet than they did for broadcast television in 2013. Investments in U.S. interactive advertising reached $42.8 billion in Internet advertising last year -- up 17% ... Breaking Dead: AMC Stars Ask Ad Execs To Pass The Bread Ad executives and media buyers are used to being wined and dined -- and even mingling with the talent (ie, stars of popular TV shows) during network upfront sales presentations. Vodafone Selects MEC For $1 Billion Media Planning & Buying Acct. Wearables To Surpass 19 Million Units In 2014 MDC's Assembly Wins Timberland Media Duties. Email Experience Council. THE EMAIL MARKETING BEST PRACTICES DESTINATION. HTML5 and video in email. We’ve revisited our results: For the latest on video support in email, view our blog post. As momentum quickly builds behind HTML5, the new version of HTML and XHTML, we’ve had a close eye on what impact this might have on HTML email in the years to come.

While the finer details of HTML5 are still being finalised, Firefox, Safari, Chrome and Opera have offered support for much of the new technology for some time. One particular area of interest to me was the HTML5 <video> tag. The aim of this tag was to provide native video support using a single codec across all browsers without the need for third party plugins like Flash. While the dream of a universal codec appears unlikely, one clever project has surfaced that uses the <video> tag for browsers that support it and falls back on traditional video options for those that don’t. Current approaches to video in email This isn’t the first time we’ve had a close look at support for video in email.

The results were disappointing. The final code. Email and Social Marketing Tips.