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Which Way Is The Concept Of Vertical Scrolling Headed In 2015? With single page websites bubbling from being an untested endeavor to becoming a hotly pursued trend, the concept of vertical scrolling has found itself in the limelight.

Which Way Is The Concept Of Vertical Scrolling Headed In 2015?

The designers, meanwhile, are taking giant leaps of innovation in order to further push things in its favor. Now, having a website design geared by vertical scrolling is less about inviting creativity accolades and more about ensuring user-friendliness (if you manage a concoction of both, you’ve got yourself a blockbuster design). As a natural propensity, we grow more patient as we start getting used to certain activity. For our Internet existence, however, it is the other way round. The more web-centric our lives are becoming, the thinner our patience is growing. 2014 has been a busy year for web designers and with more and more webmasters leaning towards pageless websites, the vertical scrolling phenomenon is going to take center stage in 2015.

Let's take a closer look at what's in store for us in the upcoming year: SEO optimization for Parallax Scrolling Websites. If you work in web design and don’t live under a rock, you’ve probably heard about the Parallax Scrolling effect.

SEO optimization for Parallax Scrolling Websites

This effect has been all the rage for a while now, along with responsive design. Some say Parallax harms your site’s SEO. Some say it doesn’t. SEO Tricks for One Page Websites. Love ‘em or hate ‘em, you can’t beat ‘em, so you might as well join ‘em.

SEO Tricks for One Page Websites

I’m of course referring to the sudden, and not altogether unpleasant influx of single page websites. This design trend has taken a lot of heat in times past for not being search friendly. Their non-paginated structures don’t exactly make for easy indexing, and if there’s an abundance of content on the page, it can make things even more difficult for search spiders looking to find relevant content. Combine that with the fact that one page means you can’t target more than one main keyword phrase, and it seems like a lot of the criticism leveled at one pagers is completely justified. Not so, says I. There are plenty of search friendly one page sites, and some very effective techniques to circumvent all of the difficulties mentioned above. Today, we’ll go over some of the clever methods and mythos to optimizing one page websites for search engines. Paginate Your Page Organize Your CSS for Spiders Then add the link: SEO Tricks for One Page Websites. Nine single-page ecommerce checkouts of varying quality.

Ecommerce checkout design is something of an obsession for us here at Econsultancy because it’s an incredibly important part of the user journey.

Nine single-page ecommerce checkouts of varying quality

A well-designed checkout allows shoppers to complete their purchase quickly and conveniently, while a poor user-experience can cause frustration and basket abandonment. In general site owners should aim to make the process as simple as possible, stripping out any unnecessary text fields to reduce friction and delays. Personally I’m a big fan of a one-page checkout as it takes a great deal of skill to strip the entire process down to the bare essentials.

It also requires a certain level of bravery to be willing to put so much emphasis on the user experience ahead of data capture. There is also evidence to suggest that it can create an uplift in conversions. ProImpact found that a one-page checkout improved conversions by 13.39%.Xanthos improved a client’s conversion rate by 67% after implementing a one-page checkout. Wamli Olympics website Sephora. 50 Examples of Modern Single Page Website Designs. Top 10 Guidelines for Homepage Usability. 50 Examples of Modern Single Page Website Designs. Not Found — Squarespace. One Page Love. Best Single Page Websites.