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Most psychologists will read this “Questionnaire” with Robert Cialdini, PhD.

Tapping our powers of persuasion

http://www.apa.org/monitor/2011/02/persuasion.aspx

Dunning–Kruger effect - Wikipedia, the free encyclopedia

The Dunning–Kruger effect is a cognitive bias in which unskilled individuals suffer from illusory superiority , mistakenly rating their ability much higher than average. This bias is attributed to a metacognitive inability of the unskilled to recognize their mistakes. [ 1 ] Actual competence may weaken self-confidence, as competent individuals may falsely assume that others have an equivalent understanding. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
http://youarenotsosmart.com/ The Misconception: There is nothing better in the world than getting paid to do what you love.

You Are Not So Smart