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Most psychologists will read this “Questionnaire” with Robert Cialdini, PhD.

Tapping our powers of persuasion

http://www.apa.org/monitor/2011/02/persuasion.aspx

People don’t know when they’re lying to themselves | Not Exactly Rocket Science

“I am on a drug. It’s called Charlie Sheen. It’s not available because if you try it, you will die. http://blogs.discovermagazine.com/notrocketscience/2011/03/07/people-dont-know-when-theyre-lying-to-themselves/#.UV2c4dGI70M

Dunning–Kruger effect

The Dunning–Kruger effect is a cognitive bias in which unskilled individuals suffer from illusory superiority , mistakenly rating their ability much higher than average. This bias is attributed to a metacognitive inability of the unskilled to recognize their mistakes. [ 1 ] Actual competence may weaken self-confidence, as competent individuals may falsely assume that others have an equivalent understanding. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
http://www.motherjones.com/politics/2011/03/denial-science-chris-mooney Illustration: Jonathon Rosen "A MAN WITH A CONVICTION is a hard man to change. Tell him you disagree and he turns away. Show him facts or figures and he questions your sources. Appeal to logic and he fails to see your point." So wrote the celebrated Stanford University psychologist Leon Festinger (PDF), in a passage that might have been referring to climate change denial—the persistent rejection, on the part of so many Americans today, of what we know about global warming and its human causes.

The Science of Why We Don't Believe Science