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The banking industry is starting to use technology to meet customer demands in the areas of social media, e-commerce, instant messaging, mobility and self-service. These technology trends are part of the day-to-day experience of the customer as well as knowledge workers and the IT workforce. To enable banks to effectively manage the evolving expectations of these user segments, Oracle FLEXCUBE is built and integrated on an agile, scalable IT platform. With Oracle FLEXCUBE, banks can address customer needs, empower knowledge workers, and provide much-needed agility to their IT divisions. With its up-to-date functionality, business process management capability, and service-oriented architecture, Oracle FLEXCUBE transforms the way financial products are created, delivered, sold, and serviced.