Video Collection: BMW Films - The Hire. All the BMW fans and not only are most likely familiar with the BMW film series, The Hire.
Averaging about ten minutes each, The Hire was a series of eight short films produced for the internet viewing from 2001 to 2002. A form of branded content, all eight films featured popular filmmakers from across the globe, starred Clive Owen as the “Driver”, and highlighted the performance aspects of various BMW automobiles. The plots of each of the films differ, but one constant remains: Clive Owen plays “The Driver”, a man who goes from place to place (in presumably rented BMW automobiles), getting hired by various people to be a sort of transport for their vital needs. Many of you know Clive Owen as one of the recent stars at Hollywood who played in movies such as Sin City, Inside Man, The International and Duplicity. On April 26, 2002, John Frankenheimer’s Ambush premiered on the BMW Films website and, two weeks later, was followed by Ang Lee’s Chosen. Never Say No To A Panda! Why Aren’t Brands Accessing Online Video Ads?
To fight iPad, HP reaches for Russell Brand. What do you do to dethrone the iPad?
Well, you could simply make a device that is so obviously better that people stream to your doors like raccoons to the garbage. If that doesn't quite work, you could release a good product, call it the TouchPad, and tell people that the iPad isn't your competition at all because you're really after the enterprise customer. Just in case that doesn't convince everyone, reach for one more resort: make them laugh. I am grateful to the Silicon Alley Insider for revealing that HP has, indeed, gone for the laughs. HP, which has managed to create one or two very good ads in its time, has reached for Russell Brand to make a series of short videos, each one about a different aspect of its new, non-iPad-competing tablet.
Now some people find Russell Brand very, very funny. However, as you run through these various videos, you must decide whether this is the Brand of "Forgetting Sarah Marshall" or the one that managed to remake "Arthur" into oblivion. Six ads that changed the way you think. 3 January 2011Last updated at 16:44 By Katie Connolly BBC News, Washington Art, advertising and social media collide in a BBC World News America report on the changing face of the ad industry in the digitial age Advertisers have always sought to influence and persuade - no more so than at this time of year.
But since the advent of mass communications, there has been only a handful of ads that monumentally changed the way people think about a product. Before the A Diamond is Forever ads, diamond rings weren't the premier symbol of engagement Through its bold advertising, diamond giant DeBeers did something extraordinary - it managed to convince generations of men and women that the only acceptable symbol of an engagement was a diamond ring. Prior to the "A Diamond is Forever" campaign - which launched in 1948 and was named by Advertising Age as the most effective campaign of the 20th Century - diamond rings weren't synonymous with marriage or engagement.
But DeBeers changed that. 10 Tips for Designing Presentations That Don’t Suck: Pt.2. Last week we looked at part one of our two part series on designing better presentations.
We learned practical tips on using photography, typography, color and more to create stunning results. Today we’ll wrap things up with tips six through ten and teach you how simplifying your designs can lead to drastically improved results. Let’s get started! #6 Simpler is Better This is a major stumbling block for non-designers. After all, if the presentation slides contain all the information begin conveyed, then why would the audience even need a speaker? I’ve seen far too many people give presentations with slides that look like the one below: You might think I’m being facetious with my design but trust me I’ve seen slides that were far worse. Again, remember that your speech is the reason you’re up in front of people. Use your slides to grab and hold the audience’s attention through attractive visuals.
Notice how the slide below pulls you in with an incomplete statement.