Salt Marketing is a full-service digital marketing agency based in Dublin, Ireland. As a reputed player in the digital marketing space, we offer reliable and innovative digital marketing solutions that can kick-start your growth in the digital landscape. We value honesty, integrity and sincerity and believe in practicing what we preach. Website -
What You Need To Know About PPC Management Services - Salt Marketing. Pay-per-click (PPC) advertising refers to paying for ad clicks on advertising platforms such as Google Ads and Facebook Ads.
5 Must-Have Features for Smart Business Website - Salt Marketing. How To Deal With Negative Reviews and Improve Your Online Reputation - Salt Marketing. Negative reviews are every business’s worst nightmare.
It is easy to see why. According to reports, 80% of consumers don’t trust businesses with ratings lower than 4 stars while 94% are turned away by negative reviews. Bad reviews can drastically hurt your sales and business in general. They can be so bad that some businesses have often opted to sue their customers for scathingly negative reviews. However, it is how you deal with them that makes or breaks you. Acknowledge the feedback and apologise for the experience : It doesn’t matter whether a customer is right or wrong and what you think. Keep the response short : Writing long responses while commenting on a negative review makes it look as if you are defending yourself. Handle the situation offline and in private : There will be very few instances where you can resolve customers’ issues publicly.
How Chatbots Could Help Your Business Grow. Marketing trends are constantly changing and the latest entrant into the scene is chatbot marketing.
Chatbots are taking their place in business and brands use them for customer service and effective communication in order to improve their sales and marketing. They lessen the workload of customer service agents and reduce the resolution time vis-a-vis customer queries. As businesses seek to improve their customer experience, it is estimated that chatbots will take up almost 25% of the share by 2020. Why is Brand Identity important in the Digital Landscape? - Salt Marketing. We take it ‘a norm’ if we are expected to introduce ourselves and be presentable in the real world.
The current number of internet/social media users are said to be about 3.02 billion people – i.e. about one-third of the world is online. An average adult today (the last survey was taken in 2015) is said to spend 20 hours online every week (Social Media – Statistics & Facts). From shopping, ordering food, watching the weather, looking for directions, celebrating or mourning – virtual life has begun to parallel the real-life. It is not just the people present in the online world that has increased.
The freedom and flexibility of the web are such that the users, with their conversations, are generating a lot of content. (Figure 1: Lifespan of online content. Social Media Channel - How To Know What Suits You? It is a very common problem, people make amazing products and then think it is very easy to get into social media.
It is a general assumption that your success in social media purely depends on ‘page-likes’. I have got invites from friends to like pages which are of no interest to me and yet I ‘like’ because my friend would feel bad! And of course, most people hop on to the platform best known to them rather wondering where their target audience would be. The Art of Storytelling - Salt Marketing Digital Marketing Comapny Ireland. This is a very vast topic, which has no beginning or end.
Storytelling is weaved into the human DNA that we cannot and have not, in the past, lived without stories. From the first printed story, carved on stone pillars (Epic of Gilgamesh, Wikipedia) to the news you are now listening to in BBC sports – human beings. Well, would it be an overkill if we started with Eve telling Adam the story of the apple. So, every marketer today is invested in the different storytelling techniques out there to sell the story and eventually sell the product. Let us take at a look at the few basics you need in storytelling. Why associate your product with a story? What is the recipe of a compelling story? Plant a question in the minds of your audience. 8 Tips for Foraying Into Social Media Marketing - Salt Marketing. 8 Tips for Foraying Into Social Media Marketing Some common mistakes people make when it comes to social media marketing!
I have created all pages in all channels possible. When I have something to say, I will copy paste it across all of themI have more followers and get more likes on my personal page, so I will just reshare on my personal page and get enough likesIt is a maze – and I will figure a way out – someday! The third is not entirely a mistake. It is a maze, but rather than creating your channels and giving them a slow death by deciding to sort it someday – give it the required attention from the day you step in.
7 Ways you could get more Traffic - Salt Marketing. 7 Ways you could get more Traffic Time to get more traffic to your website.
The competition that prevails in the online world makes it really difficult to attract adequate traffic to your website. However, there are some proven ways that actually turn around the same and start fetching more and more organic traffic towards your web page Below mentioned are 7 of the best ways which can help you get more traffic on your website. What To Look For in Website Development Agency - Salt Marketing.
Getting the right web developers for your website is one of the most difficult tasks when it comes to business.
It is an important business decision that should not be taken lightly. A lackluster website will drive away customers as a website is the face of a business as far as online presence is concerned. The best website development services in Ireland would not only help you to connect with your target audience but also help you achieve your business goals. Some of the key factors you should take into consideration while looking for a website development agency are as follows: 1.
Developing a website is an intentional and thorough process that requires a proper approach. 2. It is always advisable to look at the portfolio of the shortlisted website development agencies before settling on one. 3. A website development agency may be expert when it comes to the technical process of web design and development and still not be the right fit for your business.
5 Factors To Consider While Looking For Social Media Marketing Agency. Ever since the rise of social media, it has become very important for businesses to engage in social media marketing.
The power of social media platforms such as Twitter, Facebook, LinkedIn and Instagram among others can no longer be ignored. 5 Reasons To Hire SEO Agency for Your Business - Salt Marketing. Firms nowadays rely on the internet to draw attention towards their business. Though traditional advertising is still relevant, it does not come close to having an online presence. To build an online presence, you first have to have a website that is well-optimised for search engines. The web is a vast sea, and it’s easy to get drowned in the millions of sites looking to attract traffic. Search engine optimisation is the backbone of any successful online presence. Why Your Business Needs Video Marketing Services - Salt Marketing.
Since the emergence of YouTube in 2005, content marketing has majorly shifted towards video streaming. As individuals and businesses leveraged YouTube, other video platforms such as Facebook, Instagram and Snapchat rose and revolutionised video marketing. Today, 80% of online content is about video marketing. It is also projected that by 2022, video traffic will make up nearly 82% of the internet traffic. As of 2017, it was 75% according to a report from Cisco.