How To Measure Content Engagement And Effectiveness With Analytics & WordPress. For many of us that own blogs and generate excellent relatable content, engagement seems to linger just beyond our reach. We write well, there’s praise, tweets, shares, +1′s – but just how much of your content is being read? Going beyond the search and keyword into how those keywords bring the visitor into content they either read or don’t read, is the next step beyond basic Google Analytics. Many in the industry believe a fast bounce from your page back to the search results is a negative in Google’s eyes. That user is basically voting your content down, saying “this isn’t what I wanted when I entered this specific query.” If this is true, and I happen to believe it is or it will be, reducing bounce rate by investigating user behavior is a great way to increase your chances of a nice ranking for any given phrase.
Nice ranking plus amazing user-pleasing content equals goal achievement. How long are folks staying on a page, and how much scrolling are they really doing? Google Analytics. Five Steps to Creating Compelling, Optimized Webpage Titles! October 25, 2010 • written by Laura Crest Greetings web writers and online marketers! With Halloween just around the corner, it’s appropriate that today we’re venturing into that (seemingly) scary and mysterious realm of creating code for optimizing our Title, meta description, and meta keywords tag! Fear not: we’re just walking through the basics, and you’ll see that it’s actually pretty easy. Really! In last week’s discussion of simple keyphrase editing, we noted that combining optimized keyphrase edits with a strong, persuasive title and meta description makes for powerful results! So let’s start with how to create a compelling, well-optimized webpage Title.
First, what and where is this mysterious code? <title>SEO copywriting training, content marketing and copywriting: Increase sales with powerful content! Notice the emphasized (added) text? The Title is that text that appears above your web browser when you click on any given web page. 4 ways to improve your company’s SEO. This is a guest post by Heather R. Huhman Search engine optimization isn’t just a buzzword anymore. Businesses are increasingly turning to SEO strategies to ensure they rank well in search engines. Nearly 80 percent of users ignore paid online ads, instead choosing to focus on organic search results. And 75 percent of Internet users don’t scroll past the first page of search results, meaning if your page isn’t at the top, it isn’t getting found. But many companies aren’t making SEO efforts alone. In recent years, plenty of media and software companies have popped up (and I’ve tested out a lot of them), aiming to help businesses get to the top of search results without having to hire a SEO consultant.
Here are my top picks for services that are helping small but growing companies like yours get discovered on search engines: SEOMoz Launched in 2004 with $19.3 million in venture funding, SEOMoz is one of the leading providers of SEO software. LocalVox HubSpot Raven Tools Heather R. Top 10 SEO content writing tips everyone should know. You don’t have to sacrifice the quality of your work in order to create content that is search engine optimized and will help improve your ranking with the major search engines, explains Pierre Zorkian. By integrating certain important elements into your website content, directory submission articles, blog posts and social media content, you can make them easy for search engines to find and improve your overall ranking.
Here are ten of the key concepts to keep in mind: 1. Content matters: It’s important to remember that no matter what your subject matter is, your content has the potential to reach a large audience and help your company beyond the SEO benefits. 2. 3. 4. 5. 6. 7. 8. 9. 10. SEO Content Writing – How To Produce Great Content That Increases Rank. A lot of webmasters who dismiss SEO as gaming the system usually come out with the broad statement “Just create unique quality content”, hmmm, how true do you think that statement is?
Well to be honest creating quality content is part of SEO, but ask these same webmasters what quality content is and the answers will differ wildly. You see the basic concept of SEO is having a great resource that attracts links but knowing this concept is not enough to increase you rankings on Google, the fact remains you have to know how to do this successfully. Let’s first look at the chart below which highlights some of the areas that make content ‘great’. Remember this is from an SEO perspective with a view to ranking higher in Google. To rank higher in Google content must attract links, if it does not your going to be sat deep in the index. If we want to rank our content must be keyword focused putting maximum emphasis on our chosen keywords.
Focus Keywords Link Worthy Content Structure The Linkerati. What is SEO Friendly Content - Content Written to be SEO Friendly. Writing SEO friendly content is not hard. And unlike most people think, it doesn't have to result in stilted, ugly prose. SEO friendly content is just content that was written with some attention paid to how a search engine might see the content. SEO Friendly Writing Does Not Mean Writing for Search Engines The first and foremost thought in your mind when working on content for your Web pages is that you're writing for people not for search engines.
If you have to choose between a technique that is good for your readers but not so good for search engines or vice versa, choose that which is good for your readers. Luckily, most of the techniques that make good Web writing make for decent SEO as well. Write relevant content. Other Considerations for SEO Friendly Content Repetition is very important for SEO friendly content. Don't forget to use bold, heading tags, and other emphasis HTML tags to highlight your keyword phrases. SEO Friendly Should Not be Bad Writing.
Hacking Kickstarter: How to Raise $100,000 in 10 Days (Includes Successful Templates, E-mails, etc.) Mike Del Ponte co-founded Soma, which raised more than $100,000 on Kickstarter using virtual assistants and free apps. I first met Mike Del Ponte two years ago when he was running marketing at BranchOut, a startup I advise. Before joining BranchOut, Mike had explored a variety of career paths, including preparing for the priesthood at Yale Divinity School and serving as a peacemaker in the West Bank. Earlier this year, Mike came to me with a new product idea called Soma. Soma is, in its simplest form, a high-end competitor to Brita water filters. It combines Apple-inspired design (e.g. sleek glass carafe) with a subscription service that delivers the world’s first compostable water filter to your door.
From form to function, from funding model to revenue model, Mike was eager to disrupt a sleepy but enormous market: water. You can replicate what he did. This post is as close to copy-and-paste Kickstarter success as you will find. Enjoy! Enter Mike I don’t have the money to even get started!