If you have a Facebook business page, you’ve probably wondered: “What’s the best time to post on Facebook?” This is the post that is probably not going to answer that question for you . But first, let me share the results of my study. Beginning in January, and ending in April, I kept track of every status update’s impressions on The Marketing Spot Facebook page .
We know that users are spending increasing amounts of time online on social networks like Facebook , but when exactly are users the most active? Social media management company Vitrue just released a study that identifies the days and hours users are most active on the Facebook channels maintained by companies and brands. For the study , Vitrue analyzed Facebook post data from August 10, 2007 to October 10, 2010 from more than 1,500 brand streams — more than 1.64 million posts and 7.56 million comments in all. Shares and "likes" were not included in the study. Here are some of the big takeaways: The three biggest usage spikes tend to occur on weekdays at 11:00 a.m., 3:00 p.m. and 8:00 p.m.
On Wednesday, Facebook filed the prospectus for a $5 billion initial public offering . Here is CEO Mark Zuckerberg’s letter to potential investors. Facebook was not originally created to be a company. It was built to accomplish a social mission — to make the world more open and connected. We think it’s important that everyone who invests in Facebook understands what this mission means to us, how we make decisions and why we do the things we do. I will try to outline our approach in this letter.
“Facebook was not originally created to be a company,” Mark Zuckerberg writes in the company’s IPO filing . It also wasn’t created to be a part of the mobile web. Facebook may be the last great company of the desktop age. It’s beaten back Friendster, MySpace and a half-dozen other pretenders, and — at least so far — is successfully holding off both Twitter and Google+.