Study: What's the best time to post on Facebook? If you have a Facebook business page, you’ve probably wondered: “What’s the best time to post on Facebook?” This is the post that is probably not going to answer that question for you. But first, let me share the results of my study. Beginning in January, and ending in April, I kept track of every status update’s impressions on The Marketing Spot Facebook page. You can find impressions of your page’s status updates after about 24 hours, here’s an example.
What are Facebook impressions: It’s the number of times your status update has been exposed in your fans news feeds, visits to your page, and third party tools like Hootsuite. So, I kept track of all my impressions from January through April, and recorded them by hour. The Best and Worst Times to Post on Facebook Best Individual Hour to Post 11 AM on Saturdays – I received the highest impressions posting at this time Worst Individual Hour to Post 3 PM on Fridays – This is when I received the fewest impressions Some Cautionary Advice. When Are Facebook Users Most Active? [STUDY] We know that users are spending increasing amounts of time online on social networks like Facebook, but when exactly are users the most active?
Social media management company Vitrue just released a study that identifies the days and hours users are most active on the Facebook channels maintained by companies and brands. For the study, Vitrue analyzed Facebook post data from August 10, 2007 to October 10, 2010 from more than 1,500 brand streams — more than 1.64 million posts and 7.56 million comments in all. Shares and "likes" were not included in the study. Here are some of the big takeaways: The three biggest usage spikes tend to occur on weekdays at 11:00 a.m., 3:00 p.m. and 8:00 p.m. Morning Posts Are More Effective Although most posts and comments appear around 3:00 p.m. Vitrue's data indicates that morning brand posts are 39.7% more effective in terms of user engagement than those published in the afternoon. This makes sense if you think about how meetings and breaks are scheduled. Mark Zuckerberg's Letter to Investors: 'The Hacker Way' | Epicenter.
Mark Zuckerberg giving the keynote at SXSW conerence in 2009. Credit: Jim Merithew/Wired.com On Wednesday, Facebook filed the prospectus for a $5 billion initial public offering. Here is CEO Mark Zuckerberg’s letter to potential investors. Facebook was not originally created to be a company. It was built to accomplish a social mission — to make the world more open and connected. We think it’s important that everyone who invests in Facebook understands what this mission means to us, how we make decisions and why we do the things we do. At Facebook, we’re inspired by technologies that have revolutionized how people spread and consume information. Today, our society has reached another tipping point.
There is a huge need and a huge opportunity to get everyone in the world connected, to give everyone a voice and to help transform society for the future. We hope to strengthen how people relate to each other. Personal relationships are the fundamental unit of our society. The Hacker Way Move Fast. Facebook: The Last Great Company of the Desktop Age, Playing Catch-Up in a Mobile World | Epicenter. Mobile is half of #FB, but it’s a revenue black hole— Evan Hansen (@evanatwired) February 1, 2012 “Facebook was not originally created to be a company,” Mark Zuckerberg writes in the company’s IPO filing. It also wasn’t created to be a part of the mobile web. Facebook for iOS. Image via iTunes' App Store Facebook may be the last great company of the desktop age. It’s beaten back Friendster, MySpace and a half-dozen other pretenders, and — at least so far — is successfully holding off both Twitter and Google+.
Its desktop display advertisements make the company billions of dollars in revenue. Mobile is Facebook’s future, and its frontier. If you’re (rightly) wondering how Facebook will continue to grow after it has already amalgamated nearly a billion users, the answer is through mobile — both by adding mobile users and by more aggressively generating mobile revenue from the users it already has. 1) Facebook needs to get serious about mobile advertising This is a no-brainer.
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