How Brands Are Using Facebook Apps for Contests and Campaigns. Background: Some time back I published a research paper about how brands are using Facebook apps for enhancing their CRM.
In this post I would like to focus on the second value proposition that Facebook apps bring to brands – an amazing opportunity to run campaigns. I have been increasingly seeing brands using Facebook apps to give a boost to their marketing. In fact if you see the list of Facebook preferred developer consultants, you will see some very interesting case studies of brands using Facebook apps. Therefore, in this post, I will talk about why and how brands are using Facebook apps for their contests and campaigns Just as a reminder, in this post I am only focusing and benchmarking Facebook apps that have been used as marketing centric campaigns.
Why brands are using Facebook apps for campaigns: Why brands prefer Facebook for marketing campaigns is definitely a million dollar question. Putting campaign where the crowd is – this is the most obvious reason.
Dans les liens du Guide #45. Cette semaine dans les liens du Guide #45 retour sur la nouvelle fonction commentaires de Facebook, l’erreur de Twitter qui réinitialise un nombre important de mots de passe, l’arrivée des Secret boards Pinterest et la possibilité d’identifier un ami Facebook sur Foursquare !
1- Facebook va ajouter une fonction réponse aux commentaires. Speed Summary: Mindshare ‘The Future of Social Commerce’ [Report. Global media and marketing services company, Mindshare, part of the WPP Group along with Syzygy has just published a new 44 page report on the future of social commerce.
It’s a nice distillation of much of the thinking here in Social Commerce Today and picks up on the central themes of our new book just published The Social Commerce Handbook that the future of social commerce is social utility - and the power of the ‘interest graph‘ Here’s the speed summary of what MindShare has to say.
Trends, 3.0, content, strategy. EdgeRank: The Secret Sauce That Makes Facebook's News Feed Tick. Yesterday at its f8 developer conference, Facebook engineers Ruchi Sanghvi and Ari Steinberg gave what may be the first thorough walkthrough of the underpinnings of Facebook News Feed, the all-important page that users see when they first log on to the site.
After giving an overview of the history of News Feed, which has evolved quite a bit since it launched in 2006, they offered some insight into the algorithms that allow News Feed to show you relevant content, collectively called EdgeRank. You may not realize it, but News Feed only displays a subset of the stories generated by your friends — if it displayed everything, there’s a good chance you’d be overwhelmed. Developers are always trying to make sure their sites and apps are publishing stories that make the cut, which has led to the concept of “News Feed Optimization”, and their success is dictated by EdgeRank. At a high level, the EdgeRank formula is fairly straightforward. The Complete Facebook Success Formula Every Marketer Should Know. At the f8 Developer Conference in April 2010, two Facebook engineers shared Facebook's EdgeRank formula, and since then most marketers have misinterpreted how to apply it to their own brand challenges.
Simply put, this is Facebook's equation, not your brand's. This formula reveals how Facebook determines what will appear in users' newsfeeds, but it does not tell your brand what is needed to drive business success on Facebook. What Facebook shared about EdgeRank is important for marketers to understand, but it is merely a portion of the Facebook brand success formula. It is a little like the owner's manual for your car, which is helpful for learning how to operate the vehicle but does not tell you how to successfully, safely and efficiently get from point A to point B.
Marketers must recognize EdgeRank, both for what it is and what it is not. What is EdgeRank? EdgeRank is Facebook's secret sauce. Facebook does not exist to give your brand the opportunity for free earned media.
Infographie : La répartition des investissements publicitaires online en 2016.