105 Facebook Advertising Case Studies. By Jason Keath on Jun 19, 2012 Thanks to Caleb Gray (@cableleegray) helping compose the summaries of the Facebook Ad Case studies below.
As your business invests in Facebook ads more and more, it is useful to have a few examples of what others have done with the platform. Brands, agencies, and Facebook themselves have been very helpful in publishing several Facebook advertising case studies. In fact Facebook has dozens out there on the web in various places. Facebook Global Pages. Reecently Facebook announced Global Pages for brands.
The 10 Most Viral YouTube Videos of 2012. Du poids du clic sur l'achat de produits de luxe - TRIBUNE. La hache de guerre est enterrée : Internet n’est plus un mot tabou pour les marques de prestige.
Méthodologie. Pour cette étude publiée par Altagamma, plus de 300 marques de prestige ont été sondées, parmi lesquelles les géants LVMH, PPR et Richemont. The Complete Guide To Creating A Killer LinkedIn Company Profile. If you're a regular LinkedIn user, you may have noticed that the company pages has underwent a significant redesign.
Following the redesign of the main LinkedIn page and LinkedIn Today, the company pages has experienced the same facelift and have given them much needed vibrancy. While there are obvious changes such as the introduction of a cover photo, other changes mightn't be as obvious. So now that all page owners have had access to the new layout for a bit, it's time to start finding out exactly what they have to offer. Contents1) Company Profile Overview - Cover photos - Status Updates - About Section 2) Brands Using Profiles Effectively 3) Careers Page 4) Products & Services Page 5) Page Tips Company Profile Overview Over the last few years, there have been many different places for companies to interact like groups, profiles, company pages and the stream itself. Cover Photos One of the major features that LinkedIn has introduced is the addition of cover photos for brand pages.
WellPoint Commits to Facebook With Fitness Tracker. Optic 2000 mise sur le marketing 2.0. Les meilleures opérations marketing sur les réseaux sociaux : Ces marques qui ont réussi à "buzzer" sur les réseaux sociaux - Média. Mercedes exec: Social media efforts should single out brand advocates. Mercedes-Benz USA Facebook page NEW YORK – A Mercedes-Benz USA executive at the Luxury Interactive 2012 conference said that a brand’s advocates on social media are the most crucial to reach so that marketers can create word-of-mouth that embodies their true ideals and lifestyle.
During the “Creating Advocacy Through Social Media ‘Marketing’” presentation, the executive said that luxury marketers need to acknowledge four different types of consumers on social media: advocates, loyalists, customers and brand admirers. Marketers can hone in on brand advocates via social media by giving fans something to talk about, shaping the brand experience and translating the retail experience to digital. How Audi Uses Viral Marketing and Social Media Marketing. Posted on | January 17, 2011 | 2 Comments Since 2008, Audi’s marketing objectives have been to increase brand awareness and sales in a down economy, taking advantage of the fact that most marketers cut back on marketing during a recession.
To do this, Audi has used several “unorthodox” viral marketing campaigns worldwide. These include the “Stolen Audi” miniseries TV and YouTube video spots and “Meet the Beckers” videos aimed at Audi’s competition. CinePrint: Lexus ES Interactive Video Print Ad After doing a double take on this interactive print ad, I’m asking myself is this the world’s coolest and perhaps most innovative print ad or is the actually the complete opposite?
My gut reaction is ‘super cool’ but then logic sets in and I’m wondering a few things… The first being, who’s reading a physical paper based magazine while keeping an iPad handy? The second being, who would actually be bothered to read the ad, find their iPad, download the Sports Illustrated iPad Magazine, turn off the lights and then put it behind a print ad in the same mag they already were reading in print form?
Then I thought… Me… Us… Advertising people! Yamaha à l'attaque sur les médias sociaux. Agrandir et fédérer la communauté Yamaha.
Oasis, Marcel et les médias sociaux : retour sur une stratégie gagnante. Oasis fait partie des succès les plus significatifs enregistrés par les marques sur les médias sociaux.
Avec près de 2,8 millions de fans et 50 000 personnes qui en parlent, le fort de l’activité se passe sur Facebook. Traverie Uses Your Friends' Facebook Photos to Pick a Vacation Spot - Eric Johnson - Social. I had no idea I have so many friends who’ve visited Istanbul.
That was one of my thoughts today playing around with Traverie, a new vacation-picking site that sources all of its content from the Facebook friends of its users. It’s like a free travel magazine that eschews articles for a direct line to globe-trotting photographers you already trust — or, at least, trust enough to friend on Facebook. In a big-picture sense, CEO Gaurav Agarwal ambitiously described Traverie as one of the next steps in the evolution of the Web.
Just as search engines made manageable the growing amount of public information online, Agarwal said, “discovery engines” like Traverie will keep our friends’ best pictures from getting lost in the flood of the social Web. (Anecdotally, this rings true for my experience. After connecting the site to their Facebook profiles, users are greeted with two options: “Dream,” which lets them browse photo galleries city by city, and “Map,” which is, um, a map. Nokia social media strategy paper: the video, the slides, the download, the Kindle version... - Brilliant Noise. Last week we published our first strategy paper: Stories, Numbers & Conversations: Nokia’s principles for social media marketing. A big thank you to everyone who downloaded it, gave feedback and attended the webinars – we were really pleased with the positive response. We might even do another one! This week we have posted the following versions of the paper: A video of the webinar with myself and Craig Hepburn of Nokia talking about the project.Slides from the presentationA no-registration-required PDF you can freely read, download and shareA Kindle and other ebook-reader edition in .mobi format – get it at Amazon or leave a comment/get in touch and I will send you a free copy of the file… As well as following these links, the all of the content is embedded below…
Slides: Stories, Numbers & Conversations: Nokia's social media mark... Strategy paper: Stories, Numbers & Conversations: Nokia's principle...