background preloader

Brands sm

Facebook Twitter

MTV. MTV Networks (@MTV) is a global leader in entertainment content.

MTV

The annual Video Music Awards (VMAs) is always one of the network’s highest-rated shows. Their challenge Since 2007, MTV has pioneered the use of Twitter at the VMAs, and ratings soared when the network began to integrate Twitter even more fully to drive engagement. Leading up to the annual awards, @MTV wanted to take their social TV approach one step further and create groundbreaking interactive experiences.

Their solution @MTV worked with Twitter’s content and programming team to develop interactive experiences that allowed viewers to engage with and actually influence the live broadcast. The Twitter Tracker site integration had three major components: Buzz, Paparazzi and Hotseat. Buzz encouraged viewers to tweet about VMA celebrities. The Paparazzi feature on the Twitter Tracker site distributed backstage photos to users in real-time and encouraged viewers to retweet those photos. Www.page-karma.com/wp-content/uploads/2012/09/TOP100_SIZE_BRANDPAGES_BELGIUM1.pdf.

Www.page-karma.com/wp-content/uploads/2012/09/TOP100_FANACTIVITY_BELGIUM5.pdf. Www.page-karma.com/wp-content/uploads/2012/09/TOP100_ENGAGEMENT_BELGIUM5.pdf. Www.social-lab.eu/press/mm.pdf. 10 stunning social media video case studies by brands and businesses. I watch thousands of videos every month to try and get the amazing content that we have every single day over on Simply Viral and I wanted to share 10 of the best social media videos that I have spotted so far this year.

10 stunning social media video case studies by brands and businesses

You can use these for inspiration for your own campaigns or just to see what is happening in the industry. There really has been a huge rise in social media videos and it seems that every agency and brand makes a video to highlight the great work they have been doing. Not only are social media videos great to show off the work you are doing internally within the company but they also are starting to take on their own life with coverage for the best ones on blogs and websites like this. Some of these are big budget campaigns but there are also smaller simple campaigns where the idea is the star and hopefully you'll be able to take some inspiration for your own social media campaigns from these videos...

Ten Strategies for Engaging Generation Y in the Nonprofit Workpl. In the week since I posted my thoughts on compensation of support employees in the nonprofit sector, the entry has been Facebooked, LinkedIn, Twittered, re-blogged, and emailed to the point that it is now the second-most-viewed Createquity post of all time (and fast gaining on the leader, Got Milk?).

Ten Strategies for Engaging Generation Y in the Nonprofit Workpl

It’s no coincidence, I suspect, that the topic of Generation Y in the workplace provoked such a storm of activity on social media heavily used by Generation Y. Although I wasn’t talking exclusively about Generation Y in that post (some support employees, after all, are veterans of the trade, though this is seemingly becoming less common), my thoughts were certainly informed by my own experiences as a twentysomething entry-level employee in several nonprofit organizations as well as the stories of a number of my peers.

For this post, my thoughts were further informed by my own experience, albeit more limited in scope, managing others. Have things for them to do on day one. Branding: How It Works in the Social Media Age [INFOGRAPHIC] Branding and social media — they seem to go together so well, yet they're both widely misunderstood.

Branding: How It Works in the Social Media Age [INFOGRAPHIC]

While social media can serve as a gigantic megaphone for your brand, social media tools such as Facebook and Twitter can also give a company a golden opportunity to shoot itself in the figurative foot. Www.social-lab.eu/press/Trends.pdf. Chouchoutez vos fans grâce aux Facebook offers. Wp/building_brands.pdf. Making Digital Brand Campaigns Better. As marketers look to build digital campaigns to connect with and influence consumers, many are asking how best to measure success and optimize the impact of their ad campaigns.

Making Digital Brand Campaigns Better

Since the early days of digital advertising, online marketing has been focused on optimizing ad campaigns for the click. But while clicks are an effective way to measure campaigns designed to drive traffic and fulfill direct response goals, increasingly, research from firms like Nielsen suggest that clicks aren’t the right metric for the broader set of marketing objectives beyond direct response. So how can marketers with goals like driving in-store purchase or branding objectives – those similar to TV – build and measure their campaigns? These findings demonstrate a clear roadmap to success for digital marketers, focused on reaching the right consumers at the right frequency. The Impact of Facebook Timeline for Brands [Study] By Adam Schoenfeld – March 27, 2012 New Facebook Pages Drive Higher Engagement Rates On February 29th (just over three weeks ago!)

The Impact of Facebook Timeline for Brands [Study]

Facebook announced the upgrade that brands had been eagerly waiting for: Timeline. As with all major Facebook launches, marketers had big expectations. Facebook promised that Timeline would help “showcase brand’s unique stories and identities” and improve how consumers interact and engage with their favorite brands. This study aims to get beyond the hype and measure the real impact of this change by analyzing the Facebook Fan Pages of 15 early adopters from a variety of industries. Brands Get 46% More Engagement Per Post With Timeline: J’aime cette marque mais ne me demandez pas pourquoi ? Cet article a été publié il y a 2 ans 2 mois 21 jours, il est possible qu’il ne soit plus à jour.

J’aime cette marque mais ne me demandez pas pourquoi ?

Les informations proposées sont donc peut-être expirées. Au delà de la raison et de la promotion lors d’un achat, l’homme dans ses choix est guidé d’abord par ses émotions et non par sa raison comme on veut souvent le faire croire.

Case study

Mesurer les performances de vos campagnes Display grâce aux indicateurs KPI. Commentaires fallacieux sur Internet: distinguer les vrais des faux. Que les faux commentaires, les fausses critiques ou les louanges fallacieuses existent sur le web n’est plus un mystère.

Commentaires fallacieux sur Internet: distinguer les vrais des faux

Certaines entreprises, devenues spécialistes en la matière, en ont même fait leur business. Elles proposent la rédaction de faux témoignages élogieux, que ce soit dans une série de secteurs: Touristique, hi-tech, l’e-commerce en général,... Www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2012.pdf. Mieux cerner les consommateurs connectés - Pub & Buzz. A l’heure des réseaux sociaux et d’un marketing qui se veut de plus en plus participatif, les grandes marques semblent avoir doucement intégré cette nouvelle dimension du «2.0» dans leurs stratégies commerciales.

Mieux cerner les consommateurs connectés - Pub & Buzz

Mais qu’en est-il des études de marché ? Si les annonceurs disposent évidemment d’armes classiques pour sonder les consommateurs aussi bien de manière quantitative que qualitative (par téléphone, via un questionnaire on line ou lors d’un entretien personnalisé), ils manquent en revanche de moyens véritablement performants pour questionner directement le client à chaque fois qu’il se trouve dans le contexte de consommation ou d’achat in situ. Six entreprises belges sur dix présentes sur Facebook. Décidément, une étude chasse l’autre.

Six entreprises belges sur dix présentes sur Facebook

Selon InSites Consulting (en partenariat avec SSI), 1222 Top managers interviewés aux Etats-Unis, en Grande-Bretagne, aux Pays-Bas, en Allemagne, en France, mais aussi en Belgique montreraient que Facebook est bien intégré dans la stratégie des entreprises. Ses principales conclusions sont que les entreprises belges font un usage intensif des réseaux sociaux, mais que cet usage n’est pas encore intégré dans leur stratégie globale. Comment les médias sociaux bouleversent les entreprises. Le séminaire “Media Sociaux & Risques de Fraude” organisé par Triforensic a été l'occasion pour des responsables de grandes entreprises, qui ne comprennent pas toujours la génération Y, de chercher des solutions pragmatiques pour mieux dompter l'usage des nouvelles technologies.

Voici les 10 enseignements à retenir: Pierrefrancois.wifeo.com/documents/Biblio-Bourdieu.pdf. Resources « Digital Learners in Higher Education. The Net Gen Skeptic A blog that tracks the Net Gen discourse and highlights current commentary and research. Reference List (last updated: January 25, 2013) Bekebrede, G., Warmelink, H.J.G., Mayer, I.S. (2011). Reviewing the need for gaming in education to accommodate the net generation. Computers & Education, 57(3), 1521-1529Bennett, S., & Maton, K. (2010). Beyond the digital natives debate: Towards a more nuanced understanding of students’ technology experiences. Related Research Projects Like this: Marques Services : quelles tendances pour 2012? Entretien avec Martine Ghnassia, Directrice du Planning Stratégique et de la Communication à l'Ifop.

Www.ifop.com/media/poll/1279-1-study_file.pdf.