Gray's School of Art. Blog of Academy of Art University Fashion School. Blog of Academy of Art University Fashion School. The 7 Steps to a 'Good-to-Great' Content Marketing Strategy. Good to Great: Why Some Companies Make the Leap… And Others Don’t is a Jim Collins classic that shares an eye-opening study on how top companies managed to manifest great results and maintain them for more than a decade.
After the study was completed, Collins found key business traits and strategies that transformed these companies into successful, elite companies. So how do these traits apply to content marketing? What makes a ‘good-to-great’ content marketing strategy? Here are the seven steps for you to take your content to the next level: Step 1: Reach Level 5 Leadership. Level 5 Leadership, a concept developed by Jim Collins and revealed in his book, is the top spot on the corporate ladder: the executive.
As an executive in a company, you have a vision, and that vision is shared with others. You need the right people to help you create content, no matter what type of content you plan to use. Step 2: Know the who first, then the what. When identifying your target audience, be specific. How Buffer's Blog Posts Get Shared Thousands of Times. By now, most people have heard of Buffer, the social media scheduling app and poster child for startup content marketing done right.
Their blog posts get thousands of shares, helping market a business that boasts over one million users and nearly $4 million in annual revenue. But three years ago, founders Leo Widrich and Joel Gascoigne had nothing—no funding, no experience, and no connections. They pitched Buffer to top tech blogs like TechCrunch and Mashable, but nobody wanted to write about them, even blogs with smaller audiences. In an interview with marketer John Doherty, Widrich explained, “That was the realization for me. It was like, ‘Well, if all this power of marketing something lies with the writer, then maybe I need to become a writer myself.'” And the Buffer blog was born. Write for your potential customers… Or not. Why 'Time Spent' Is One of Marketing's Favorite Metrics. Time is money.
Time is the enemy. Time is on your side. We talk a lot about time, but the one thing we definitively know about time is there's never enough. For a marketer, that means you're going to have to work hard to get a minute or two from a consumer. You need to earn it, so if your site can garner a high time spent, pat yourself on the back for a job well done. "Time spend is not a very actionable metric, it's more a sign that you've done the right thing," says David Marks, VP of product at StumbleUpon, whose average session length is an impressive 30 minutes for women, 22 minutes for men.
How Time Spent Is Earned Marks says the StumbleUpon team pays a lot of attention to the very first user session, which correlates to how often users come back and how well the site retains them. But for StumbleUpon, that means the site needs to hit a home run on the first swing. 5 Ways to Invite Your Followers Into Your Content Marketing. Roger Katz | November 1, 2013 | 0 Comments inShare3 Content marketing is one of the biggest challenges and opportunities for both business and consumer brands today. As brands look to expand their reach online and engage audiences beyond ‘interruptive’ advertising, they’re increasingly looking to cultivate shareable content that is informative, entertaining and interesting.
Marketers regularly cite challenges around producing enough engaging content. A lot of the content out there today simply doesn’t move a brand forward. Social engagement apps are shareable digital experiences that invite consumers (and their friends) into a social relationship with a brand. Here are 5 ways engagement apps invite consumers to create shareable brand-themed content. 1. Voting allows fans to have a say in the brand’s direction, whether it’s helping choose something as light-hearted as a t-shirt design, or as important as a magazine cover photo. 2. 3. 4. Content Marketing Advice From 27 Experts. Library. Anthro Blog. It’s 5-O'Clock Somewhere: The Coconut CoolerWe’re firm believers in cracking a cold one and calling it a day.
But sometimes… > It’s 5-O'Clock Somewhere: The Coconut Cooler We’re firm believers in cracking a cold one and calling it a day. But sometimes, it’s just as refreshing to roll up your sleeves, break out the bar tools and muddle like you mean it. Starring exotic ingredients (take a bow, ugli fruit juice!) WHAT YOU’LL NEED2 oz. vodka2 oz. ugli fruit juice½ oz. lime juice½ oz. falernum½ oz. coconut-lemongrass syrup (recipe follows)Dash of grapefruit bittersSparkling water (optional) Coconut-lemongrass syrupTo make the syrup, remove the green ends of two stalks of fresh lemongrass.
The ExactTarget Blog The 30 Most Genius Content Marketing Examples of 2014 (So Far) In keeping with our trend of highlighting 30 brilliant social media campaigns, we now turn our lens to content marketing.
The Content Marketing Institute defines content marketing as "a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. " The brands and efforts highlighted in this post definitely meet those qualifications. HiP Paris Blog.